Tip of the week 70 - How to organize your email list?

A quality email list adds value to your email marketing efforts.

However, what if the quality of your email list is slowly draining out due to ineffective organization of the email list?

That is a pretty bad picture to imagine, right?

No worry, we have wrapped up a bundle of email list organization tips for you. This will help you stay organised, focused and productive.

1) Deep clean your email list

The amount spent on maintenance of a particular email list is parallelly connected with the increasing number of subscribers. So, the first step is to analyze the subscriber's growth in your email list.Then, based on the length of your email list you can determine the time period to undertake deep cleaning of your email list. Always, keep in touch with the pulse of your email list and then add the email list cleaning routine to your email marketing strategy.

The best way to clean an email list with multiple subscribers is to segment them into different categories and then proceed with cleaning one segment at a time. Also, analyze the email list report and contact score to identify and remove inactive subscribers.

2) Arrange your list in proper folders

Talking about cleanliness can make you recall a famous saying which goes like, "There is a place for everything and everything in its place."

Maintaining folders for your email list is one of the best ways to live by the above quote.

So, build a habit of first creating a folder and then create an email list inside that particular folder.

3) Have a topic assigned for each list

Always send campaigns about a specific topic which is preferred by your contacts_,to improve personalized communication and build conatct's trust upon you.

The first step to achieve this is to choose the topic hierarchy that suits your email marketing strategy. Then, collect your contact's topic preferences and organize your email lists under relevant topics effectively.

Hence, topic holds dual benefits of creating personalized communication and also aids in better list management.

4) Have more than one backup

We are familiar with the saying " Do not keep all your eggs in one basket". The same way remember to, never have a single backup of your email list

So, ensure that you create multiple backups to store your email list safely. You can easily push your contacts to a cloud-based platform such as Zoho CRM, Contact manager, etc.

5) Bookmark your favourites

Certain email lists are frequently used and it becomes essential to organize them in such a way that it can be quickly accessed. That's when the favorite option helps you in organizing your most-used email list in a quickly accessible place.

The favourite list will help you save time from navigating from one page to another. It can be easily accessed even while you are working on editing your email campaign or while building your next workflows.

So, make use of these tips and stay organized!

Stay well.

Regards,

Vinaya. M