Why should you integrate Zoho SalesIQ with Google Analytics?

Hello everyone. Greetings from Zoho SalesIQ!

 

Today, we are going to take a detailed look at the possibilities and outcomes when integrating SalesIQ with Google Analytics. Some of us may have lingering questions on this topic and here we are, with a clear explanation on the differences in data obtained from these two platforms and the benefits of integrating these, to get the best analytics experience for your business.

How does Google Analytics integration in SalesIQ help you?

Zoho SalesIQ is an all-in-one customer engagement and support platform that provides essential data about your website visitors, making it a game-changer for your website visitor conversions. It also provides a lot of vital analytical information that includes reports such as visitor analysis, operator activity, website traffic summary etc., for your analytics purposes.

In addition to the already available analytics on SalesIQ, if you also use Google Analytics for your business, then we have a bonus for you there as well. SalesIQ allows integration with Google Analytics that will enrich and enhance your analytics experience, by letting you analyse the various SalesIQ chat events as well, within your Google Analytics dashboard. This opens the doors to exploring and interpreting SalesIQ's chat-related data such as the number of chat button clicks, chats closed, chats connected, chats initiated, chats missed, visitor feedback and so much more that will add to your analytical data immensely, on your Google Analytics dashboard.

What difference in data is there on SalesIQ and Google Analytics?

Both SalesIQ and Google Analytics give important data about your website visitors, that can help you streamline your business operations and in taking informed business decisions.

SalesIQ's Reports Module provides all the necessary analytical information that you will need for your business. It has various sections that will give a detailed view of the website visitor activities, portal operator activities, and overall website activity.

Google Analytics, on the other hand, also provides a wide variety of data and analytical information relating to your business performance.

There may be a slight difference in the data received from both these platforms, as SalesIQ can efficiently distinguish a new visitor from a returning visitor, thereby giving you a more accurate and practical view of your website visitors.

Additionally, there have been recent features in certain web browsers that specifically block Google Analytics from tracking visitors and getting any information about them. Google Analytics will not be able to pick up any data about such users and visitors, while they will show up on your SalesIQ dashboard. Convenient, right?

 

Why is SalesIQ a must-have?

Every business today needs to keep track of their analytics to understand their business position and get important insights into their performance. But is that all that's required?

SalesIQ has real-time customer engagement and support features that help connect a business with its website visitors. With SalesIQ you can actually see who is currently on your website. It lets you engage and interact with them proactively, allowing you to target the right visitors strategically and then convert them to customers.

Isn't that reason enough to use Zoho SalesIQ for your business?

I'll leave you with that intriguing thought. Thank you for reading through and we will see you in another informative and useful post soon. For additional information on integrating SalesIQ with Google Analytics, please refer to our help guide here.

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• Hameetha Nasreen

  

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