【開催報告】東京 ユーザー交流会 Vol.2 2025/6/13 CRM Plus/Formsの活用におけるポイントやおすすめ機能を紹介

【開催報告】東京 ユーザー交流会 Vol.2 2025/6/13 CRM Plus/Formsの活用におけるポイントやおすすめ機能を紹介

ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。
6月13日（金）に東京で「ユーザー交流会 Vol.2」を開催し、16名の方にご参加いただきました。ご参加くださった皆さま、ありがとうございました。
この投稿では、当日のセッションの様子や使用した資料を紹介しています。残念ながら当日お越しいただけなかった方も、ぜひご覧ください。



ユーザー活用事例セッション：マーケ・営業・サポートをつないで顧客体験を向上させる！Zoho CRM Plusのおすすめサービス活用事例


Zoho Champion のコムニカチオ 岡安さんに、CRM Plusの活用法について解説いただきました。 以下に一部抜粋して掲載しています。ぜひご覧ください。

Zoho CRM Plusを活用するポイント

3つのポイントに分けて、活用ポイントをご説明いただきました。


シナリオ①（CRM、Campaigns、SalesIQ）の運用イメージ
​
CRM、Campaigns、SalesIQの3つのサービスを活用したシナリオ施策を元に、活用法の具体例をご説明します。
顧客の商品購入への検討状態を捉えるために、Campaignsを利用したメルマガ配信や、Web上の行動追跡を行うためにSalesIQを利用。



本シナリオのポイントは以下になります。
​



CRM Plusで利用するサービス選択のステップ

説明は3つのステップに分けて進めます。
パッケージサービスを契約していると、多くのサービスを使わなければと感じることもありますが、ここでは「課題に合わせて必要なサービスを選ぶ」という視点でご説明します。
​




グループワーク：見込み客・顧客データ、どう貯めて、どう活用していますか？

上記のテーマでセッションを実施しました。
この数ヶ月でZohoサービスの利用を始めたばかりの方から、何年も使い続けているベテランユーザーの方まで、さまざまなフェーズのユーザー同士で意見や経験を共有していただきました。

お話しされた内容抜粋：
  • 名刺をEightで読み込み、CSVファイルで出力してCRMに連携している。
  • カスタムタブを作成し、そのタブに見込み客に相当するデータを貯めている。


懇親会

セッション中に時間の都合で取り上げられなかった質問をZoho社員や他のユーザーの方に聞く方や、
ユーザー同士でざっくばらんに雑談を楽しまれる方など、リラックスした雰囲気の中で交流されている様子が印象的でした。




ユーザーコミュニティに貢献いただいたユーザーさんをサプライズで表彰いたしました！




大阪と名古屋での開催報告は、以下のリンクからご覧いただけます。

最後に

次回以降のユーザー交流会は、以下の日程で開催を予定しています。詳細が決まり次第、当フォーラムやZoho Japan のSNSでお知らせします。
  • 8/8(金)：福岡 ユーザー交流会  @博多駅周辺　▷▷詳細はこちら
  • 10/17 (金)：東京 ユーザー交流会 @都内会場
  • 11月中(予定)：3都市開催 ユーザー交流会 @東京・大阪・名古屋

ZOHOLICS Japan 2025 開催のお知らせ

別途詳細につきましてはフォーラムにてもご連絡しますが、ZOHOLICS Japan 2025の開催が決定しました！
リアルとオンライン両方で実施するハイブリッド形式での開催です。
参加無料ですので、ぜひ皆さまご参加ください！

詳細はこちら

今後取り扱ってほしいトピックや、今回参加されたご感想など、ぜひ本投稿のコメント欄にてお寄せください。励みになります！
今後とも Zoho コミュニティをよろしくお願いいたします。

ゾーホージャパン　コミュニティチーム
​
​




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