Advantage of PhoneBridge vs stand alone dialers

Advantage of PhoneBridge vs stand alone dialers

I'm tryin to understand the advantage of setting calling features inside of Zoho One.  Seems that there's a feature called Phone Bridge and some VoiP services integrate with it.  Then there's stand alone VoiP services that don't integrate with Phone Bridge - you pay for the service and download a chrome plugin.  

Can someone share with me the advantage of using the PhonneBridge system for making calls with Zoho One apps.


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