Create journey and use history data of website (e.g. page visited)
I'm trying to figure out how to create a journey that allows me to do something (e.g. top up lead score) based on something the contact did before he filled in the submission form and actually became a contact.
Example:
- anonymous website visitor visits specific page on website (e.g. www.domain.com/veryimportantpage)
- anonymous website visitor fills in submission form and becomes a contact at this moment
- Top up the lead score by 10 if contact did visit page in step 1
- Top up the lead score by 5 if contact did not visit page in step 1
I have tried a lot of things, but I'm just not able to create any actions in the journey, based on website visiting behaviour before the contact filled in the submission form (so while the contact was still anonymous because he did not yet fill in the form).
Can you please help me out on how to create the most simple journey to achieve something like this? So far I'm only able to get data into the journey from the moment sombody already became a contact, but in no way I am able to use data from the time the user was anonymous.
Sticky Posts
Marketer's Space: CRM Integration—Using Deal and Account Properties for Smarter Segmentation and Lists
Hello marketers, Welcome back to another post in Marketers' Space as we continue our series on CRM integration. This week, we’re exploring how integrating with Zoho CRM helps you access deal and account properties, empowering you to achieve precise segmentation
Marketer's Space: Smarter Marketing with CRM Integration
Hello Marketers! Welcome back to another deep dive into smart marketing strategies at Marketers' Space! Today, we’re kicking off an exciting series focused on how Zoho CRM and Zoho Marketing Automation (ZMA) when integrated can transform your marketing
Marketer's Space: Re-engage your Audience with WhatsApp Journeys
Hello Marketers, Welcome back to another post in Marketers' Space! We’re continuing our WhatsApp Journeys series, diving into strategies that ensure your marketing efforts don’t go unnoticed. So, you drafted an email with personalization, a compelling
Marketer's Space - Mastering Utility Templates in WhatsApp Journeys
Hello marketers! Welcome back to Marketer's Space! We’re continuing our WhatsApp Journeys series, diving deeper into how to make your marketing efforts more efficient and personalized. This week, we’ll be looking at utility templates and how to make use
Marketer’s Space: Creating Personalized Experiences with WhatsApp Journeys
Hello, marketers! Welcome to another post in Marketer's Space. In our previous post, we explored the basics of WhatsApp marketing and why it’s a must-have tool for marketers like you. This week, we’re diving deeper into how to maximize your WhatsApp campaign