CRM & Analytics Lookup

CRM & Analytics Lookup

Guys,

This seems to obvious I must be missing something. After designing and populating our CRM database, I'm now ready to jump into creating reports and dashboards. 
  1. I created a Zoho CRM datasource and synced all tables modules and fields in my test setup.
  2. I have a product table, sales table and user table
  3. Sales table includes lookups to field in product table and field in user table
  4. Displayed in my sales table is not the actual value of the lookup - but the ID
So in my sales table, instead of Jim Walker I see 123456789 and instead of Green Widget I see 987654321.

Am I missing an obvious step in this process? Since this is a CRM datasource, it doesn't really allow me to change the format of the column from numeric to anything else either - so I am stuck.

What am I missing?

JV




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