Deprecating the auth tokens of Zoho Campaigns APIs

Deprecating the auth tokens of Zoho Campaigns APIs

Note: This post is for those who're using the Application Programming Interfaces (APIs) of Zoho Campaigns to integrate applications they've developed on their own or applications that don't have a direct integration with Zoho Campaigns. (Here's a list of applications that have a direct integration with Zoho Campaigns.)


With an aim of strengthening Zoho Campaigns' API authentication method, we're deprecating auth tokens and mandating OAuth. Launched originally on Feb 13, 2019, OAuth is aimed at providing increased security, allowing the account owner to validate the scope of the developer- or user-requested actions. 

​​​What's the difference? 

In the soon-to-be-deprecated method, the static API key or auth token present inside the product has to be manually copied and shared by the account owner to the user. So unless and until the account owner revokes the access, the user will continue to access the data between Zoho Campaigns and other applications. However, if the access is revoked, it stalls all the integration of the user. 

 

OAuth overcomes this, while ruling out any potential misuse of data. This method runs on top of two components: access tokens and refresh tokens. The latter renews the former when it expires after an hour, thereby preventing unauthorized users from using the access tokens. While requesting for the access and refresh tokens, the user has to specify the scope of actions they'd like to perform. The authorization request is then forwarded to the particular account owner by Zoho Accounts. 

When should I upgrade?  

If you're currently using Zoho Campaigns APIs with auth tokens, you should upgrade to OAuth on or before March 20, 2021. Here's a detailed how-to guide on migrating to OAuth. 

 

If you have any questions, please feel free to write to us at support@zohocampaigns.com. 


Regards, 
Aravindhan S

 



      • Sticky Posts

      • Tip of the week 03 - Sending emails in batches

        Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
      • Tip of the week 04 - Know about your recipients' 'prime open time.'

        In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
      • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

        Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
      • Email Deliverability Tip #3: Seal the deal with the preheader

        In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
      • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

        If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.