Email Credibility Dashboard: Track your account's email sending practices

Email Credibility Dashboard: Track your account's email sending practices

Greetings Customers,

We are rolling out an Email Credibility dashboard to help CRM administrators monitor the email sending practices of their organisation, and to help them implement domain authentication and email sending measures. Administrators can track spam complaints and bounce rates, while also making changes to their email sending setup by adopting Zoho CRM's recommendations.


Once this feature is made public, this Email Credibility dashboard will be available to administrators in all Zoho CRM paid editions, under Setup > Emails > Email Deliverability, in the Email Credibility tab. Through this dashboard, Zoho CRM will create an Email Credibility Score for each organisation, based on their sending practices, and will recommend actions administrators need to take in order to improve their scores. 

The credibility score is a numerical value set on a scale of 1 to 100, where any score above 70 is considered a good score. 

The following are score ranges, for reference:


Scores are generated by assessing the number of spam complaints and bounce volume gained over time for each customer account. The recommendations made to administrators to improve their scores include actions like adding an unsubscribe link within all email templates, authenticating email sending domains, and periodically cleaning their mailing list, amongst others.

The dashboard will also help administrators understand the number of email bounces their account has received - filtered by users and CRM features (mass emails, workflow emails etc.), and how their credibility score has changed over a certain period, using dedicated charts.



Additionally, the credibility score given to accounts helps the Zoho CRM team to identify accounts with poor email sending practices, and provision our email infrastructure and IPs accordingly, so that the emails sent by accounts with good email practices are delivered on priority, and aren't hampered by the poor practices of a few accounts who happen to share the same infrastructure.

Important notes:
  1. Zoho CRM calculates email credibility only for the following:
    • Emails sent using the built-in email functionality of Zoho CRM
    • Emails triggered by automation
    • Bulk emails sent using the mass emails feature
    • When Email insights are enabled, the emails sent via a configured mailbox using IMAP or POP3 will contain Zoho CRM's email tracking link. As a result, these emails will be taken into account when calculating the score.
    • Emails that are sent using the relay servers when Email insights are enabled.
  2. Emails that are sent from inboxes configured with IMAP or POP3 will not be taken into account when calculating the email credibility of an account if Email insights are turned off. This is because these emails are sent through the servers of the configured email provider and do not utilize Zoho CRM's email infrastructure.
  3. Zoho CRM calculates an account's email credibility score based on a collection of internal parameters that include the total active users present in the account, and the number of emails sent by these active users.
To view the help documentation for this feature, please refer to this link.

Availability: This feature is available for users in all DCs.

The update for today concludes here. Stay tuned for more significant improvements on the horizon. If you have any feedback or questions, please don't hesitate to share them with us by leaving a comment.

Thank you for your time, and I hope you have a wonderful day!




        • Recent Topics

        • Different Task Layouts for Subtasks

          I was wondering how it would be possible for a subtask to have a different task layout to the parent task.

        • Enable Free External Collaboration on Notecards in Zoho Notebook

          Hi Zoho Notebook Team, I would like to suggest a feature enhancement regarding external collaboration in Zoho Notebook. Currently, we can share notes with external users, and they are able to view the content without any issue. However, when these external

        • Using data fields in Zoho Show presentations to extract key numbers from Zia insights based on a report created

          Is it possible to use data fields in Zoho Show presentations along with Zoho Analytics to extract key numbers from Zia insights based on a report created? For example, using this text below: (note that the numbers in bold would be from Zia Insights) Revenue

        • Free webinar: AI-powered agreement management with Zoho Sign

          Hi there! Does preparing an agreement feel like more work than actually signing it? You're definitely not alone. Between drafting the document, managing revisions, securing internal approvals, and rereading clauses to make sure everything still reflects

        • WhatsApp Channels in Zoho Campaigns

          Now that Meta has opened WhatsApp Channels globally, will you add it to Zoho Campaigns? It's another top channel for marketing communications as email and SMS. Thanks.

        • CRM For Everyone - Bring Back Settings Tile View

          I've been using CRM for Everyone since it was in early access and I just can't stand the single list settings menu down the left-hand side. It takes so much longer to find the setting I need. Please give users the option to make the old sytle tile view

        • Lets have Dynamics 365 integration with Zohobooks

          Lets have Dynamics 365 integration with Zohobooks

        • Add notes in spreadsheet view

          It would be great if we could Add/edit notes in the spreadsheet view of contacts/leads. This would enable my sales teams to greatly increase their number of calls. Also viewing the most recent note in the Contact module would also be helpful.

        • Opening balances - Accounts Receivable and Payable

          Our accounting year starts on 1st August 2013 and I have a Trial Balance as at that date, including Accounts Receivableand Accounts Payable balances, broken down by each customer and supplier. Q1 - do I show my opening balance date as 31st July 2013 or

        • Announcing Kiosk 1.1 - Customize screen titles, configure new fields & actions, use values from your Kiosk to update fields, and more.

          Hello all We are back again with more enhancements to Kiosk. So what's new? Enhancements made to the Components Add titles for your Kiosk screens and adjust its width to suit your viewing preferences. Three new fields can be added to your screen: Percentage,

        • Limited System because of Limited Number of Fields for Car Dealership

          Dear Zoho Support, we want to have all the information about a car inside of a car record. We want to have Zoho CRM as our single source of truth for our data, but the limited number of fields are not allowing that. The data consist of: technical data

        • Cancel Subscription

          Hi , Im want to cancel my account but without success please help me to do it

        • Making an email campaign into a Template

          I used a Zoho Campaign Template to create an email. Now I want to use this email and make it a new template, but this seems to be not possible. Am I missing something?

        • Direct Access and Better Search for Zoho Quartz Recordings

          Hi Zoho Team, We would like to request a few enhancements to improve how Zoho Quartz recordings are accessed and managed after being submitted to Zoho Support. Current Limitation: After submitting a Quartz recording, the related Zoho Support ticket displays

        • Multiple Cover Letters

          We are using the staffing firm edition of Recruit and we have noticed that candidates cannot add more than one cover letter. This is a problem as they might be applying for multiple jobs on our career site and when we submit their application to a client,

        • URGENT: Deluge issue with Arabic text Inbox

          Dear Deluge Support, We are facing an issue that started on 12/Feb/2026 with custom functions written using Deluge within Qntrl platform. Currently, custom functions do not accept Arabic content; it is replaced with (???) characters. Scenario 1: If we

        • File Conversion from PDF to JPG/PNG

          Hi, I have a question did  anyone every tried using custom function to convert a PDF file to JPG/PNG format? Any possibility by using the custom function to achieve this within zoho apps.  I do know there are many third parties API provide this with

        • Now in Zoho One: Orchestrate customer journeys across apps with Zoho CommandCenter

          Hello Zoho One Community! We’re excited to introduce Zoho CommandCenter as a new capability available in Zoho One. For the whole customer journey As Zoho One customers adopt more apps across sales, marketing, finance, and support, a common challenge emerges:

        • annualy customer report

          we need a report per customer that looks like this invoic number cleaning laundry repair management 01 january xxx euro xx euro xx euro xxx euro 02 february xxx euro xxx euro x euro xxxx euro and so on the years 12 months is that possible to make and

        • Totals for Sales Tax Report

          On the sales tax report, the column totals aren't shown for any column other than Total Tax. I can't think of a good reason that they shouldn't be included for the other columns, as well. It would help me with my returns, for sure. It seems ludicrous

        • Free Webinar: Zoho Sign for Zoho Projects: Automate tasks and approvals with e-signatures

          Hi there! Handling multiple projects at once? Zoho Projects is your solution for automated and streamlined project management, and with the Zoho Sign extension, you can sign, send, and manage digital paperwork directly from your project workspace. Join

        • Exported Report File Name

          Hi, We often export reports for information. It is time consuming to rename all the reports we export on a weekly basis, as when exported their default name is a seemingly random string of numbers. These numbers may be important, I'm not sure, but I am

        • Automatic Refresh on Page?

          Hi everyone, We use a page as a dashboard which shows data for the laboratory and tasks pending etc. Is there a way to set the page to automatically refresh on a X time? Many thanks TOG

        • Hiding Pre-defined Views

          You can enhance Zoho with custom views - but you cannot hide the pre-defined views. Most users focus on 4 or 5 views. Right now for EVERY user EVERY time they want to move to one of their 4 or 5 views - they have to scroll down past a long list of pre-defined views - we don't use ANY of the pre-defined views. Adding the feature to allow a predefined view to be hidden completely or only visible to certain users would be a big improvement in usability for Zoho CRM. This feature is already available

        • How do I edit the Calendar Invite notifications for Interviews in Recruit?

          I'm setting up the Zoho Recruit Interview Calendar system but there's some notifications I don't have any control over. I've turned off all Workflows and Automations related to the Calendar Scheduling and it seems that it's the notification that is sent

        • Add RTL and Hebrew Support for Candidate Portal (and Other Zoho Recruit Portals)

          Dear Zoho Recruit Team, I hope you're doing well. We would like to request the ability to set the Candidate Portal to be Right-to-Left (RTL) and in Hebrew, similar to the existing functionality for the Career Site. Currently, when we set the Career Site

        • App for Mac OS X please!

          It would be awesome to have a mail app for Mac OS X that included all the cool features such as steams, calendar, tasks, contacts, etc. Most people prefer native apps, rather than running it through a web browser. I know that we can use the IMAP, CalDAV,

        • How to integrate Zoho CRM, Zoho Forms and a WIX Web Site

          Attached video demonstrates how to use Zoho Forms included in Zoho One, to design a Contact Us form to be embedded into a WIX web site and integrated into Zoho CRM.

        • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

          Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

        • Introducing Workqueue: your all-in-one view to manage daily work

          Hello all, We’re excited to introduce a major productivity boost to your CRM experience: Workqueue, a dynamic, all-in-one workspace that brings every important sales activity, approval, and follow-up right to your fingertips. What is Workqueue? Sales

        • Default Reminder Time in New Tasks or New Event?

          Any way to change this from 1:00am? Thanks, Gary Moderation Update (February 2026): With the Calendar preferences, the default reminder time for Meetings, Appointments and All-Day Meetings can be set. Read more: Calendar preferences in Zoho CRM Regarding

        • Dynamic Field Folders in OneDrive

          Hi, With the 2 options today we have either a Dynamic Parent Folder and lots of attachments all in that one folder with only the ability to set the file name (Which is also not incremented so if I upload 5 photos to one field they are all named the same

        • Right Shift key not sending to Zoho Assist environments

          I'm unable to use Right Shift key in Zoho environments. Zoho environments are Win10. Computer I access from is Win 11. Issue started when I changed to Win 11. Have tried: - Multiple browsers - web client AND desktop client - 3rd party mapping tools to

        • Unable to Filter Retail Sales Orders & Need Paid/Unpaid Filter – Zoho Books

          Hi Zoho Team, Recently you introduced Retail – Standard and Retail – Premium templates for Sales Orders. However, in the Sales Order module we still cannot filter or segregate Retail Sales Orders separately from normal B2B sales orders. Because of this,

        • About Meetings (Events module)

          I was working on an automation to cancel appointments in zoho flow , and in our case, we're using the Meetings module (which is called Events in API terms). But while working with it, I'm wondering what information I can display in the image where the

        • PDF Annotation is here - Mark Up PDFs Your Way!

          Reviewing PDFs just got a whole lot easier. You can now annotate PDFs directly in Zoho Notebook. Highlight important sections, add text, insert images, apply watermarks, and mark up documents in detail without leaving your notes. No app switching. No

        • Ability to assign Invoice Ownership through Deluge in FSM

          Hi, As part of our process, when a service appointment is completed, we automated the creation of the invoice based on a specific business logic using Deluge. When we do that, the "Owner" of the invoice in Zoho FSM is defaulted to the SuperAdmin. This

        • How do you do ticket add ons in Backstage?

          Hi Everyone, If you wanted to have general admin tickets and allow for add ons, like camping, or car or Carbon offset. What would you do? Peace Robin

        • From Zoho CRM to Paper : Design & Print Data Directly using Canvas Print View

          Hello Everyone, We are excited to announce a new addition to your Canvas in Zoho CRM - Print View. Canvas print view helps you transform your custom CRM layouts into print-ready documents, so you can bring your digital data to the physical world with

        • validation rules doesn't work in Blueprint when it is validated using function?

          I have tried to create a validation rule in the deal module. it works if I try to create a deal manually or if I try to update the empty field inside a deal. but when I try to update the field via the blueprint mandatory field, it seems the validation

        • Next Page