Email delay options

Email delay options

I have seen this in a lot of automation apps and it's really a pain to deal with...so maybe Zoho can be one of the companies that do this the good way!  : )

When sending a series of emails, so many email automations apps give you delay choices based upon when the entire sequence begins.  For example: "x days after add to list", or "y days from start of course", or "z days from the first whatever".  This always requires the initial trigger to be referenced.

This is not the best way to do it, and it does cause problems.....

CASE USE:

Let's say I'm using an autoresponder sequence to send out a weekly newsletter.  I have 52 of these in queue and ready to go.  Everyone on my list starts at the beginning and receives one email a week for a year.  Once they reach the end....cycle them back through. 

Every quarter, I remove emails that aren't performing and create new ones.  I don't want to put the new one where the old one used to be - I want everyone to receive it so I append it to the end of the sequence.  

Now there is a gap in the middle from where I deleted the old one and so now I have to change the "send after x days" on ALL the subsequent emails.  

BUT.....if the options were based upon "x mins/hours/days/week/ from the previous email"....NOW you have something that works well.

With an option based on previous email in the sequence, you can add or delete an email anywhere in the sequence without missing a beat.   The sequence would just continue on as normal.  


Thanks for your consideration


      • Sticky Posts

      • Tip of the week 03 - Sending emails in batches

        Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

      • Tip of the week 04 - Know about your recipients' 'prime open time.'

        In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

      • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

        Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

      • Email Deliverability Tip #3: Seal the deal with the preheader

        In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

      • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

        If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.