Email statistics for better campaign management and effective session promotion

Email statistics for better campaign management and effective session promotion

Email marketing remains the most important channel to build brand awareness, attract customers, and convert prospects with the least time and effort. According to a report by Emarsys, 81% of SMBs still rely on email as their primary customer acquisition channel, while 80% rely on it for customer retention. 
 
An email campaign helps you carefully segment your content, reach out to participants individually, and personalize your messages to best connect with your audience. But with customers receiving hundreds of emails every day, how can you measure whether your email content is helping you increase session participation and build stronger relationship with learners?
 
Zoho Showtime now offers email statistics so you can track campaign metrics effectively and give your well-optimized emails an even better chance of meeting their objectives. 
 
Simply navigate to the Settings tab and click Email reminders and then the View reports button (at the right) to get a clear-cut summary and statistical data of your training emails sent from Showtime. These metrics are based on who (or how many) opened or clicked your emails and how many were not delivered at all. 


 

Open rates are a great way to measure the strength of your subject lines. It also gives you insight into how many attendees in your list are engaging with your content and interested in learning more about the training you offer. 
 
On the other hand, click rates are the percentage of people who click on a link (registration, download, or other) provided within your email. A high click rate is a good sign that your email campaign is relevant and that readers are taking action. 
 
Finally, bounce rates are issues that leave an email undelivered to a subscriber (such as a full inbox or a problem with the recipient’s server). A low bounce rate is a good indication of a high-quality mailing list and having more engaged subscribers.

Here are some other ways email metrics can be useful throughout your promotional cycle: 
  • Follow-up with your pre-registrants: Identify participants who missed viewing your emails or live training session and send them a link to watch on-demand. 
  • Reminders: Send short reminder emails up to 24 hours before your session to increase your attendance rates. 
  • Follow up with your attendees: Make attendees feel valued for watching your webinar and develop your connection with them by thanking them for attending the live event. 
 
We hope this feature will help you increase session participation, boost your relationship with trainees, and improve the brand value of your training organization. 
 
Feel free to write us with any further questions at support@zohoshowtime.com.
 





      • Sticky Posts

      • Measure your audience response - The ShowTime Way.

        Raising one's hand was the ancient style of getting people to acknowledge a speaker. People clapped to show their appreciation and booed to show their disapproval since the Roman times. Even today, in many senates and parliaments 'yays' and 'nays' are registered verbally. But, how can one genuinely measure audience response? The solution was in the form of an Audience Response System (ARS). An ARS is a tool that is used to connect speakers to their participants. This helped in measuring audience

      • Introducing the “Open House” feature in Zoho ShowTime

        Hi all!  Zoho ShowTime has always kept pace with exciting innovations and great ideas. Our objective is to focus on effective team collaboration and greater attendee engagement for every training session.   Open Mic access enables the attendees to communicate directly with the trainer one at a time during a session. However, we understand that all discussions and conversations cannot be streamlined with individual views.  Introducing Zoho ShowTime's "Open House". The open house feature creates a

      • Introducing Evaluation and Assessment in Zoho ShowTime

        Hello everyone,   Once again, we're happy to introduce a new feature in Zoho ShowTime. Our newest addition is "Evaluation and Assessment" so you can see how effective your training truly is. Assessment systems help you effectively evaluate course-related knowledge and skills on a regular basis. As a trainer in ShowTime, you can gauge your trainee's attitude, his/her awareness on a subject, and their reaction to the trainings at the end of every session. You can also conduct tests with MCQs, research

      • New on Zoho ShowTime - Record your training

        Zoho ShowTime is an online training tool that lets you conduct engaging virtual classes and gives you realtime insights and detailed analytics on your sessions.  Virtual classes - What works and what doesn't Virtual classes offer a convenient way for learners to harness new skills. However, not all registrants will be able to attend your sessions at the scheduled time. How do you ensure that nobody's left behind? Simple. Record your sessions.  Introducing Zoho ShowTime's Recording feature: With Zoho

      • Help your attendees find their voice with Zoho ShowTime's Open Mic feature.

        Make your training more of a conversation by giving your learners the power to contribute to your sessions with the Open Mic feature in Zoho ShowTime. This feature is especially useful for remote learning, where trainers need to stay connected with an audience they can't directly see. When communication is only one-way, there's less engagement. The Open Mic feature now allows your attendees to engage more by voicing their opinions during the session. When your attendees request access, you will be