Everything about why Zoho Campaigns now restricts cryptocurrency and other related technology.

Everything about why Zoho Campaigns now restricts cryptocurrency and other related technology.

If you had logged in to your Zoho Campaigns account, you'd have been slightly surprised to see a pop-up message that says we've made some updates to our Terms of Use with regard to the usage of certain technologies. We'd like to clearly convey to you why we resorted to banning emails concerning cryptocurrency and other related technology. 



So, what's this change all about?


Although cryptocurrency, initial coin sharing (ICO), block chain, and other latest mechanisms are popular, in most of the cases, the usage of these technologies in email marketing is associated with fraudulent and misleading business activities/practices. As a result, Zoho Campaigns decided to bring in a change to address this issue.



Why did we decide to restrict these technologies?


Allowing for such technology-related emails is extremely spam prone. We wanted to prevent the hacking of email accounts associated with us, as these technologies can be employed for sending malware emails.


So, with the thought to protect the many thousands of businesses using Zoho Campaigns, as well as reduce the spam complaints and bounces that occur by the delivery of emails related to these technologies, we've decided to completely stop them, henceforth. 



What do you need to avoid from now?


Avoid using Zoho Campaigns to send emails that involve production, sale, exchange, transfer, storage, or propagation of cryptocurrency, and all the other technology including but not limited to virtual currency, initial coin offering (ICO), and blockchain.


We'll strictly be prohibiting this usage, and our compliance team will be in the constant watch for the people who disobey the terms.



What can you still do amidst these changes?


While there's a strict rule on the 'email marketing' usage of these technologies, we don't restrict business from sharing information about these technologies through emails. So, for companies involved in creation, curation, and delivery of knowledge content concerning cryptocurrency, and other technologies, you can continue to use Zoho Campaigns for your email marketing needs. 


For example, you're a news agency using Zoho Campaigns to send out newsletters to your subscribers. Your recent newsletter talks about how cryptocurrency is being banned by many businesses. In this case, cryptocurrency is spoken about only as a subject and there's no transaction or activity related to it. So, you can continue to send your email through us, as it doesn't violate our terms. 


(Note: Just make sure that you abide by the things stated under 'What you need to avoid,' in the previous section).

 


View this section in our Terms of Use page for further details. You can also contact support@zohocampaigns.com if you have any further questions, or whenever you need any clarifications.

 

Cheers,

Aishwarya 






      • Sticky Posts

      • Marketer's space - Understanding portal roles in the new user management system

        Hello, As part of our new user management setup, we recently introduced portals and workspaces. Portals enable you to manage multiple products under a single brand within a single account. Workspaces are the spaces you can create within a portal for individual

      • Promote Campaigns on your LinkedIn Company page

        Hello!   We are happy to announce that Zoho Campaigns has further improved its integration with LinkedIn to provide more services. This time, we've come up with a new feature where you can promote your email and social campaigns on your LinkedIn company page.   LinkedIn company page is a hub where followers are updated about the company, its products & services and of course new features & updates. It acts as a public portal for prospects, vendors and partners, etc. You can engage your followers

      • The much-awaited real-time sync between Zoho Campaigns and Zoho CRM is live.

        Hello all, You don't have to wait for 24 hours to pull data from CRM to Campaigns anymore. Instantly bring subscriber data from contacts, leads, and custom modules and get going with your nurturing process right away.  What has changed?  We have two types of syncs now: Immediate and periodic.  The UI: We have cut down on the number of steps for the sync from three to two.  When to use which sync: Immediate Sync: When you want the data to get reflected in Campaigns as and when it is added in CRM.

      • Marketer's Space: Template Editor - Dynamic Content

        Dynamic content has become an inevitable part of email marketing. It's basically the process of displaying content to your leads that is relevant to them based upon them matching a particular criteria you have set previously.    To put it in simpler terms, it is the right content for the right people at the right time.    How to use the dynamic content While creating an email campaign, you go on to select a pre-designed or basic template to add content, and then click Advanced --> Dynamic to create

      • Sending Autoresponders to Existing Contacts

        Hello! In recent times, many of our users wanted to send Autoresponders to existing contacts. Since, these contacts existed already; they will never be receiving that message scheduled in the Autoresponders.  But, is there really a way to push these Autoresponder message(s) to such existing contacts? Well, Zoho Campaigns has again come up with a solution for such request laid by many of our users. We are happy to announce the new enhancement on Autoresponders through which you can send the Autoresponder