Evidence for Optimal Send time working? Catastrophic results for us
Hi
Does anyone have any evidence for Optimal Send time working in Marketing Automation?
I tried this yesterday (just trust the system).
Open rates are lower (down 50%)
Click rates are down 70%
Terrible results for us.
Never again.
If they are applying any AI to this - it is not working.
Again lots of features with no real depth to them.
In this case misleadingly bad.
I really do wonder about switching to a best-in-class email marketing system.
The integrations with the CRM are not that difficult to have a better system?
Zoho team - any comments?
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