Evidence for Optimal Send time working? Catastrophic results for us

Evidence for Optimal Send time working? Catastrophic results for us

Hi

Does anyone have any evidence for Optimal Send time working in Marketing Automation?

I tried this yesterday (just trust the system).

Open rates are lower (down 50%)

Click rates are down 70%

Terrible results for us.
Never again.

If they are applying any AI to this - it is not working.
Again lots of features with no real depth to them.
In this case misleadingly bad.

I really do wonder about switching to a best-in-class email marketing system.
The integrations with the CRM are not that difficult to have a better system?


Zoho team - any comments?


      • Sticky Posts

      • Marketer's Space: Re-engage your Audience with WhatsApp Journeys

        Hello Marketers, Welcome back to another post in Marketers' Space! We’re continuing our WhatsApp Journeys series, diving into strategies that ensure your marketing efforts don’t go unnoticed. So, you drafted an email with personalization, a compelling

      • Marketer's Space - Mastering Utility Templates in WhatsApp Journeys

        Hello marketers! Welcome back to Marketer's Space! We’re continuing our WhatsApp Journeys series, diving deeper into how to make your marketing efforts more efficient and personalized. This week, we’ll be looking at utility templates and how to make use

      • Marketer’s Space: Creating Personalized Experiences with WhatsApp Journeys

        Hello, marketers! Welcome to another post in Marketer's Space. In our previous post, we explored the basics of WhatsApp marketing and why it’s a must-have tool for marketers like you. This week, we’re diving deeper into how to maximize your WhatsApp campaign

      • Marketer's Space: WhatsApp Marketing - The Basics

        Hello marketers, Welcome to another post in Marketers Space. This week, we are kicking off a new series on WhatsApp marketing. We'll start with the basics in this post and dive deeper in the following weeks. What is WhatsApp Marketing? WhatsApp is the

      • Marketer's Space: Exploring ZMA's Role In Driving Revenue

        Hello Marketers! Welcome back to another post in Marketers Space! This week, we'll delve into how Zoho Marketing Automation helps you boost your revenue. Driving revenue is crucial for the success of any business. It fuels growth, innovation, and ultimately,