Goals and Heat Map numbers Don't match

Goals and Heat Map numbers Don't match

I run multiple white-labeled sites and have found some major discrepancies between goals and heat mapping in PageSense during the same span of time. I have attached some images of these differences in one of our white labels, but it is happening in 5-6 instances.

Each one is taken while looking at the same span of time, but you will note each number is different from visitors to clicks. I am not sure why these would be different and need to explain this to be able to explain this to our partners.  

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