Tips and Tricks #22: How to localize your product prices in Zoho Subscriptions

Tips and Tricks #22: How to localize your product prices in Zoho Subscriptions

Adjusting your products’ pricing based on where your customers are located can help in providing a tailored check-out experience for your customers.

The first step in achieving this is to display your products’ price in your customer's local currency. You can do this easily using Zoho Subscription's automatic exchange rate feeds and API hosted payment pages, that is, the price that you've set for a product will be shown to your customers in their local currency with the latest exchange rates.

However, to truly localize your prices, you will want to set country-specific rates for your products. That's what we will look into in this week's post. 

This post is part of a series of tips and tricks for Zoho Subscriptions. Go ahead and check out our previous post about using custom schedulers, in case you missed it.


How will this help your business?

Having country-specific rates for your products can help you win over more customers by appealing to their price sensitivity, since every country has its own purchasing power. You can even price your products a little higher in some countries depending on the demand and market saturation of your product.
Pricing is a delicate game, but if done correctly, it can lead to a substantial increase in your revenue.

A few points to note about setting the right prices for your product: 
  • Understanding the local market condition is critical. If possible, try to perform localized pricing studies to know how much a potential customer is willing to pay for your product.
  • It's always a good idea to take your competitor's pricing into consideration before deciding your own product prices.
  • Ensure that your country-specific prices are displayed on your website and on any other medium where you showcase product prices to your customers. 
How does it work?

We'll use our powerful Pricebooks API to handle this. It lets you set different plan prices for every currency and applies them when a customer with any of these currencies buys a subscription. 
Note: The country-specific prices which you set for your plans will be applied only on API Hosted Payment Pages. Also, they will not be visible within Zoho Subscriptions' web or mobile apps and are API-only, i.e. they will not be applicable for non-API hosted payment pages, for now at least.

How do you set it up?

Prerequisite: A REST API client, such as Postman, to make and receive API calls.

Once you've decided your country-specific prices, it's time to start creating Pricebooks.

A Pricebook will contain information about a plan's pricing for a particular currency. Pricebooks can contain only one currency. For example, if your base currency is USD and if you sell in both Australia (AUD) and Canada (CAD), you'll have to create two separate Pricebooks for each currency.

Note: The domain (".com") of the API endpoints mentioned in the section may have to be changed, depending on which data center you're accessing Zoho Subscriptions from. Learn more.

You can specify the currency of a Pricebook using the currency's ID. To obtain a list of all currency IDs in your Zoho Subscriptions organization, make a GET call to the following API endpoint:

​
Next, you will have to create the Pricebook. Here's how: 

JSON body for this request:
  1.  {
  2.    "name":"PB 1",
  3.    "description":"Pricebook 1",
  4.    "currency_id":"{{currency_id}}",
  5.    "type":2
  6.  } 
Replace the highlighted parts with your actual values in the JSON body. The "type":2 key-value pair should remain the same for every Pricebook that you create.

You'll receive a Pricebook ID in response to this POST call. Copy this ID to your clipboard, as you'll need it for the next step.

Now, your Pricebook has been created with the currency and all that's left is to fill it up with your plans and their prices. You can do this by downloading this sample CSV file and replacing the dummy values for the Plan Code, Pricebook Name and Price with the actual values from your organization. Once you've made these changes to the CSV file, update it in your Pricebook. To do this, import the file into your REST API client and make a POST call to the following endpoint:

https://subscriptions.zoho.com/api/v1/import/uploadfile

Refer this image while uploading the CSV file from your API client

You'll receive an Import ID in the response of this call, which you'll need later. 

The last step to import your CSV file requires a PUT request to the following endpoint:


Note: Replace the highlighted part of this endpoint with the Import ID from the previous step.

You're all set! Your Pricebook has been configured and you can now use it generate hosted payment pages via the API by passing the pricebook_id node in the JSON. You can also pass this node while creating a customer via API. For such customers, Pricebooks will be applied on API-based hosted payment pages without needing to pass the pricebook_id node.

Note: If you want to change the prices in a Pricebook, you need to create a new Pricebook with the updated prices and use the new Pricebook's ID.

We've taken this a step further to make this whole process easier for you by creating a Postman Collection with all the API calls mentioned above. With this, all you have to do is configure Postman for Zoho Subscriptions and import the CSV file as mentioned above.

Try it out and let us know how this helped your business. Feel free to write to us at support@zohosubscriptions.com or simply leave a comment below if you need any help in regard to this tip.

Cheers,
Varun Steven
The Zoho Subscriptions Team



      • Sticky Posts

      • Tip #4 : Refer and Earn Workflow system for your Subscription Business

        Hello everyone, We've been coming up with a tip every week to address specific business scenarios which can be implemented for your business. In continuation to the previous post, this week we will be seeing about how you can implement the Refer and Earn Workflow system to acquire more customers. Why are Referrals important? Customer Acquisition is crucial for any business to sustain itself in a constantly evolving market. It involves persuading new consumers to purchase your products. Customers

      • Tip #2 - Cancellation of Offline Subscriptions based on the Expected Payment Date

        Hello everyone, As you all know, we are coming up with a custom function workflow every week to address specific business scenarios. In continuation of this previous blog, this week we will be seeing about Cancellation of Offline Subscriptions based on the Expected Payment Date. Business Scenario: In general, for any business, the customers make payments via online as well as offline. In case of subscription where the automatic collection of charge is enabled (aka online subscription), the customer's

      • Tip #3 : Send SMS Reminders for your Subscription Business

        Hello everyone, As you all know, we are coming up with a tip every week to address specific business scenarios. In continuation to the previous blog, this week we will be seeing how you can use SMS reminders for your Subscription Business. Using SMS messages for your Subscription Business: While managing your subscription business, more often than not, you need to keep your customers informed about upcoming renewals, payment reminders and cancellations. By keeping them informed in advance, you can

      • Tips And Tricks - Announcement

        Hello everyone, Every business is unique and each of them follows a specific workflow. While managing your customers' subscriptions with Zoho, you might have some needs unique to your business. Custom Functions helps you address such needs. This is a start to a series of posts, where we will be coming up with a custom function workflow every week that addresses specific business scenarios. Watch this space for further updates! Also, if you have any specific business scenario which needs to be addressed,

      • Tip #6 : Accessing external URLs from Zoho Subscriptions

        Hello everyone, We have been sharing a tip every week to address specific business scenarios which you can implement for your subscription business. Last week, we shared a tip about implementing the Approval Workflow system. This week, let's look at how you can access external URLs with the help of Custom Link. Business Scenario: Every business functions differently and has its unique requirements. At times, businesses might want to access other websites or applications by appending specific information

        • Recent Topics

        • Syncing with Google calendar, Tasks and Events

          Is it possible to sync Zoho CRM calendar, task and events with Google Calendar's tasks and events. With the increasing adoption by many major tool suppliers to sync seamlessly with Google's offerings (for instance I use the excellent Any.do task planning

        • Merge invoices

          This has come up three times in a month of me using the system. a client whom i do work for on a regular bases asked me to invoice separate jobs on a single invoice. I would then go and cancel the old invoices and make a new one. It would be great if i could just select the invoices and click merge to create a single invoice.

        • Pipeline stages for product-led growth (PLG) subscription services

          (Estagios de pipeline com foco em serviço digital por assinatura (PLG)) Dear colleagues, I am writing to request assistance with a significant challenge I am currently facing. I manage a digital service that operates on a subscription-based model. I am

        • Multiselect lookup in subform

          It would be SO SO useful if subforms could support a multiselect look up field! Is this in the works??

        • Zoho CRM for Email ( Microsoft add on app) Feb 25, 2025

          We are currently experiencing issues with Zoho CRM for Outlook despite updating the Microsoft add on app and Zoho software to the latest versions. When working in Outlook on our Macs and PC's and 365 on the web, when we try to link an email in Outlook

        • Sheet View for Reports

          We often need to filter our contacts in a way that is too complex for Custom Filters (which now allows filtering by Related Modules - amazing! - but doesn't allow for an *OR* relationship between the multiple filters) or Custom View (which does not yet

        • Feature enhancement: Highlight rows based on a cell value

          Hello Sheet users, We're excited to announce a new feature enhacement, shaped directly by your valuable feedback! As you might know, conditional formatting is a great tool for anyone dealing with large data sets. Previously, if you’ve ever wanted to draw

        • Urgent: Unable to Receive OTP Email for Portal User Registration in Zoho Creator

          I paid to enable the Portal User feature on 2/25, and followed the official instructions (Youtube video: Customer Portals | Zoho Creator) to set up the Portal User using my Gmail account. However, I am not receiving the OTP email and am unable to successfully

        • Zoho not receiving verification email.

          I developed a website registration page and need to send verification email. I am using sendinblue for sending out the verification emails. Somehow, the mail is not being received by the Zoho users. Gmail, outlook, yahoo domains works fine but when I try to send the mail to my Zoho account I am not able to receive the mail. Can you please let me know what might be the issue?

        • Restore deleted spreadsheet

          Hi all, I can not find my spreadsheet. It seems that my spreadsheet is deleted. Please, restore the spreadsheet. Thanks in advance

        • Lookup fields can't be used for anything important

          Hi It seems the lookup fields are mostly.... informative, you can at most link stuff between modules... You can't use lookup fields in blueprints, you can't use them in layout rules or anything... It that correct?

        • Function to check frequency of customer ordering patterns

          Hi, I'm no coder, so I thought I could make use of Chat GPT to generate some Deluge script to create a function that would check order frequency of our customers so that I could send an email if they go beyond their usual order pattern. Chat GPT and Claude

        • Better Control over Team Ordering and Display

          Two feature requests for Zoho Desk team drop downs: The ability to change the order of teams, currently it's not in alphabetical order, which is confusing. I'm thinking a manual ordering via number or drag and drop, alphabetical order, and creation order

        • Clear specific tag or tags from all leads

          I'm looking for a way to clear a specific tag from all Leads. I have a function when a tag is added to a lead they are added to a campaign and their status is set to "invited". I need to find a method to remove the tag. If I try to delete the tag to clear

        • Cisco Webex Calling Intergration

          Hi Guys, Our organisation is looking at a move from Salesforce to Zoho. We have found there is no support for Cisco Webex Calling however? Is there a way to enable this or are there any apps which can provide this? Thanks!

        • Has Anyone Else Built a State Machine into a Function?

          I'm in the process of building a state machine for lead lifecycle management within Zoho CRM, and I'm curious if anyone else has tried integrating a state machine into their Deluge functions, especially considering Zoho’s 12-function cap. I’ve managed

        • Is there a way for a custom function to trigger a custom made email alert?

          Hi Zoho Team, We have currently maxed out our 30 workflows in one of our department and we are trying to find ways to make it more efficient. We usually use our workflows to send automated email notifications per team leader for approval of tickets. Is

        • Unified WhatsApp Number Management in Zoho Desk and SalesIQ

          Dear Zoho Desk Support Team, We are currently utilizing both Zoho Desk and Zoho SalesIQ for our customer support operations. While both platforms offer WhatsApp integration, we are facing challenges due to the requirement of separate WhatsApp numbers

        • Multi User Lookup field on the Zoho CRM iOS app.

          Hello all!   Hope you are all safe and sound.   We have now brought in support for the Multi User Lookup field on the Zoho CRM mobile app. Below are the enhancements that are supported in this update:   * Multi User Lookup field can be added through the

        • Help with Deluge Script in Zoho SalesIQ (Input Variables Always Null)

          Hi everyone, I’m working on a Deluge script for Zoho SalesIQ, specifically for a block in Zobot. The script is supposed to: Check the visitor’s name when they start a chat. If the name is empty, return false; if a name is present, return true. However,

        • Item/service subtotal

          Just discovered & really pleased that we can drag to re-order the line items in Sales orders & Invoices, a very nice feature which doesn't seem to be documented? It would be nice to be able to insert a subtotal as a line item to complete this great feature

        • Hide/Show Certain Fields When Creating/Editing Invoices, Estimates, Etc.

          Hello there, I would like the ability to hide or show certain fields for different employees/roles in my company when they are creating or editing invoices, estimates, etc.. Most of the time, we don't use half of the fields shown on the create/edit invoice

        • Is there a way to make an account inactive in ZoHo Desk

          We have a few Clients "Accounts" that we no longer do business with. It would be beneficial for them to not show up in lists. However, we want to go back and view tickets, time, etc.

        • Any way to Associate a Recurring Invoice with Deal/Potential in Zoho CRM

          When we create an Invoice in Zoho Books, we have the option to associate that invoice with a Potential/Deal that is tied to that same customer. Can we do the same thing with Recurring Invoices? When creating a Recurring Invoice, I want to be able to Associate

        • SSO/SAML

          Question - how are you guys handling SSO for Desk?  It seems the only options lead back to ADFS which is a dying technology, stupidly complicated to set up and configure (I mean, you can put that on your resume) and seems like overkill for SSO when AAD does it so much better and effortlessly.  We want to have our clients have SSO to log into our support portal and we want our Agents to have SSO as well. I shouldn't have to expose our server, turn on ADFS, configure it, install multiple clients (Sync

        • Are downloadable product available in Zoho Commerce

          Hi all. We're considering switching to Zoho Commerce for our shop, but we sell software and remote services. Is there a features for downloadable products? I can't find any information about this. Thank you very much Alice

        • Ask the Experts 17: Elevate Customer Communication With Multichannel & Instant Messaging

          Hello Everyone, Get ready for the opportunity to interact with Zoho Desk specialists! This month, we’re diving into Multichannel Operations, helping you manage customer interactions across various platforms seamlessly. Why Join? Customers reach out through

        • ZOHO DESK

          I use Outlook Exchange to receive emails and want to forward them to Zoho Desk for better management. Additionally, I want to reply to emails in Zoho Desk and have them sent to customers via Outlook Exchange, but I don’t know how to configure it.

        • Automating Custom Web Link Messages to Customers via Instant Messaging in Zoho Desk

          Hello, I am looking for assistance with Zoho Desk's Instant Messaging feature. Is there a way to automate the sending of a custom web link to customers every day at 6:30 PM? Any guidance or suggestions on how to achieve this would be greatly appreciated.

        • Exciting Update: Multi WhatsApp Business Account (WABA) Support Now Available in SalesIQ!

          We’re pleased to share an important update that will enhance the way you manage your WhatsApp Business accounts (WABAs) within SalesIQ. With the launch of Multi WABA support, you can now connect and manage multiple brands more effectively, each under

        • An error occurred while uploading the attachment.

          From the image below, attaching files is not possible via the website but is supported through the Mobile App.

        • One time offer in Zoho Campaigns

          Hello! I have an idea to improve my sales. I would like to make a "one time offer" in Zoho Campaigns with a clock that will count down the bid validity period.  Is it possible? Regards.

        • How to Initiate WhatsApp Message on SalesIQ?

          I've just activated a Business WhatsApp phone number through SalesIQ because of its touted omnichannel chat approach. Sounds exciting. I understand that when a customer sends me a WA message, I can reply to it on SalesIQ and keep the chat going, perfect.

        • Multiple self client instances

          there a couple of details that deserve clarification / improvement in Zoho's OAuth 2: 1. for building true server apps - cloud to cloud REST - one has to choose Self Client when creating a new instance in API Console; Server-based Appplications is slightly

        • Workdrive Oauth2 Token Isn't Refreshing

          I have set up oauth for a bunch of zoho apis and have never had a problem with oauth. With workdrive i am using the exact same template i usually use for the other zoho apps and it is not working. All requests will work for the first hour then stops so

        • Zoho Desk - Delete an email conversation

          When using Zoho support desk I see an option to delete and edit conversations that are comments, BUT if the conversation was automatically added as a conversation from an email, then the option to delete it seems not to be available. Is there a way to

        • Organizational Emails Send through Email Relay Server

          Hello, It would be great if the the Organizational Emails could send through the Email Relay Server as well. I often need to send email as someone else and since we use the GMail API option I have to use the organizational emails to do this.  We use Postmark for our Email Relay Server to increase deliver-ability which is something that we have had issues with when sending everything through Zohos servers. Also with postmark there is no need for each organizational email to have its own credentials

        • Emoji support in workdrive

          Hello, We are using emojis in our filenames and folder to help visually find relevant data. Currently Workdrive is stripping out emojis and the rest of the filename (along with the suffix), making the file unreadable when they are synchronized with desktop.

        • What is a 'user' in Zoho Surveys, and can I have multiple Offline Kiosks running?

          Is a 'user' the amount of people that can make and edit surveys on the website? I basically just want to know if I am able to have multiple Offline Kiosks running on multiple devices at the same time. Either on the Basic or Plus plan which both have 1

        • Fundation / Non profit : Could you help ?

          Hi, We're about to handle a Medical research fundation, non profitable structure, what kind of prices could we hope from you ? Could you help us ? We would need Survey, automated campaign and ZIA Thanks in advance

        • Next Page