How to Use units of measurement??

How to Use units of measurement??

My company is a distribution company:

Let's say we got 200 different references.

We sell for example potato chips. These potato chips came in different units of measurement.

* Each: 1 piece
* Box: 10 pieces per box
* Pallet: 10 boxes/100 pieces per pallet

What would be the correct way to manage this: Should I create one item for all 3 units of measurement, should I use the bundles? Or should I use any kind of converter table?

How is this supposed to be handled on Zoho Inventory?