Tired of half-completed forms skewing your analytics? Struggling with low conversion rates for your forms? Let's look at how adding some key elements to your form can help keep respondents engaged and motivated to complete it.
Whether it's a simple signup form or event registration form, or any other type of form, user engagement plays a crucial role. Long, boring forms that ask for too much information often drain respondents' interest and result in form abandonment. This article provides insights to help you craft intriguing forms that maintain respondents' interest and improve user engagement.
Try different question types
Don't just repeat the same "Single Line" field to get answers from respondents. Choose from a variety of engaging fields, like Dropdown, Multiple Choice, Slider, and Rating, to keep things interesting for the user and capture the specific information you need.
Use dynamic field labels to grab attention
Go beyond generic labels and add a personalized touch to your field names by using Rich Text to incorporate user input and customize field labels dynamically.
Show custom hints and messages to guide respondents
Provide concise hints directly within fields explaining what information is needed to help respondents fill out the form. Utilize Zoho Forms' "Instructions", "Hover text" features to offer detailed descriptions for each field and "Custom Messages" to provide instructions in live form. This reduces confusion, enhances the user experience, and increases completion rates by making your forms easier to navigate.
Split long forms into multi-page forms
Another way to keep your form organized and engaging is by creating multi-page forms. Respondents often hesitate to fill long forms as they overwhelm them. Multi-page forms helps by splitting long form into series of small sections, which makes them look less intimidating and completion process more quicker. Break the page logically to create a clear structure and display a progress bar to show how far respondents have progressed through the form.
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Show only relevant questions with conditional rules
Conditional rules can route respondents to different pages and show or hide questions based on user responses. It ensures that respondents only see relevant questions based on their choices, providing a more engaging and personalized experience. Imagine a travel booking form. With conditional rules, users seeking a flight only wouldn't be bombarded with pickup and accommodation options.
End with a customized Thank You page
Customized thank you page will let respondents know that you value their time and create a lasting positive impression. By personalizing the message based on form submission you can create a more relevant and personalized experience.
Send email notifications with customized PDF templates
No one wants to be left wondering about the status of their form submission. Automatically sending a customized PDF with the submitted form response as an email notification eliminates the need to worry and builds trust with respondents.
Start increasing engagement today
By prioritizing user engagement, you can elevate your form from a mere data-collection tool into an interactive experience that users enjoy. Incorporating these tips will increase completion rates, boost customer satisfaction, and improve your brand's image. Start putting these tips into action and witness the difference user engagement can make.