Incoming Webhook -> Zoho CRM - format mismatch

Incoming Webhook -> Zoho CRM - format mismatch

I am trying to create a Lead in CRM from a payload coming from a Webhook. (Partial) Webhook payload is:

{
	"webhookTrigger": {
		"payload": {
			"data__xml": "<?xml version=\"1.0\" encoding=\"UTF-8\"?><form_data><time_submitted>05:00 PM UTC</time_submitted><page_uuid>b89733f7-1d7c-4ed9-b3ea-7d6bed508e58</page_uuid><lead_source>Symphonic</lead_source><label_or_company_name>CC3</label_or_company_name><phone_number>123</phone_number><email>aa3@bb3.com</email><page_name>Symphonic Get Quote</page_name><date_submitted>2020-06-12</date_submitted><last_name>BB3</last_name><first_name>AA3</first_name><ip_address>50.92.99.210</ip_address><page_url>https://get.plaympe.com/symphonic/</page_url><variant>j</variant></form_data>",
			"data__json": {
				"date_submitted": [
					"2020-06-12"
				],
				"page_uuid": [
					"b89733f7-1d7c-4ed9-b3ea-7d6bed508e58"
				],
				"last_name": [
					"BB3"
				],
				"ip_address": [
					"50.92.99.210"
				],
				"time_submitted": [
					"05:00 PM UTC"
				],
				"label_or_company_name": [
					"CC3"
				],
				"phone_number": [
					123
				],
				"first_name": [
					"AA3"
				],
				"email": [
					"aa3@bb3.com"
				]
			}
		}
	}
}
In the Builder, I am trying to map most fields to appropriate Lead fields for Zoho CRM. I can clearly see in the "Insert Variable" section that, for example, Company is text ('abc' icon). Next, the Input on the "Create or Update Lead" is:
{
	"Group": "",
	"Owner": "",
	"Company": [
		"CCC"
	],
	"Email": [
		"aaa@bbb.com"
	],
	"Description": "",
	"Competitor Use": "",
	"Price List": "",
	"First Name": [
		"AAA"
	],
	"Full Name": "",
	"Website": "",
	"Lead Status": "",
	"Salutation": "",
	"Format / Genre": "",
	"Most Recent Visit": "",
	"Zip Code": "",
	"Phone": [
		123
	],
	"Currency": "",
	"Street": "",
	"Number Of Chats": "",
	"Secondary Email": "",
	"Days Visited": "",
	"Average Time Spent (Minutes)": "",
	"Lead Source": "",
	"Contact By Phone": "",
	"Visitor Score": "",
	"Reseller": "",
	"Referred By": "",
	"Title": "",
	"Grouping": "",
	"City": "",
	"Mobile": "",
	"First Page Visited": "",
	"State": "",
	"Referrer": "",
	"Country": "",
	"Tag": "",
	"Last Name": [
		"BBB"
	],
	"First Visit": ""
}
However, the Output produces this error:
Zoho CRM says "Invalid input for Company. The expected input type is text."
What am I doing wrong?