Kaizen #178 - Filters & Criteria in Zoho CRM APIs

Kaizen #178 - Filters & Criteria in Zoho CRM APIs


Hey everyone, and welcome back to another week of Kaizen!

Ever felt overwhelmed by the sheer volume of data in your Zoho CRM? Sifting through countless records to find exactly what you need, or to operate on specific records that meet a certain criteria, can indeed be a real time-sink. Fortunately, Zoho CRM provides powerful filtering capabilities through its APIs to streamline this process.

What is criteria or filter?

In Zoho CRM APIs, criteria refer to the conditions applied to filter records when making API requests. These conditions can be simple (single condition) or complex (multiple conditions) and are specified using various comparators.

Depending on the API type and request method, the filter can be provided either:
  • As a query parameter (filters) – Used in GET requests.
  • As an input key in the request body (criteria)– Used in POST and PUT requests   

Where is "filters" used in Zoho CRM APIs?

The filters parameter is supported across multiple Zoho CRM API endpoints, including but not limited to:

Where is "criteria" used in Zoho CRM APIs?

The criteria key is supported across multiple Zoho CRM API endpoints, including but not limited to:
The filters parameter and criteria key are supported across multiple Zoho CRM API endpoints. Refer to our API help documentation for individual APIs to check if these options are available. Check the Parameters section for filters and the Input JSON section for criteria
 in the API's help documentation.

Constructing a criteria or a filter

Zoho CRM APIs use JSON-based criteria/filters expressions, which consist of:
  • Field API Name – The field to filter (e.g., Email, Created_Time, Status).
  • Comparator – The operator defining how the field should be compared (equals, greater_than, etc.).
  • Value – The specific value to compare against.

Single Condition

A single condition is structured as follows:
{
  "field": {
    "api_name": "Post_Number"
  },
  "comparator": "greater_than",
  "value": 1
}

Here,
  • field specifies the API name of the field to be filtered.
  • comparator indicates the type of comparison to be made (e.g., greater_than).
  • value is the value against which the field is compared.

Multiple Conditions

When multiple conditions are required, they can be grouped using the logical operators "and" or "or". Here’s the syntax of how to structure multiple conditions:
{
  "group_operator": "or",
  "group": [
    {
      "field": {
        "api_name": "Post_Number"
      },
      "comparator": "greater_than",
      "value": 1
    },
    {
      "field": {
        "api_name": "Pre_Number"
      },
      "comparator": "greater_than",
      "value": 1
    }
  ]
}

Here,
  • group_operator can be "and" or "or". It defines how the conditions within the group array are evaluated. "and" means all conditions must be true, while "or" means at least one condition must be true.
  • group
     contains an array of condition objects, each with its own field, comparator, and value.
Following is an example for a criteria with more than two conditions:
{
  "criterion": {
    "group_operator": "and",
    "group": [
      {
        "field": {
          "api_name": "Post_Number"
        },
        "comparator": "greater_than",
        "value": 1
      },
      {
        "group_operator": "or",
        "group": [
          {
            "field": {
              "api_name": "Pre_Number"
            },
            "comparator": "greater_than",
            "value": 1
          },
          {
            "field": {
              "api_name": "Status"
            },
            "comparator": "equals",
            "value": "Active"
          }
        ]
      }
    ]
  }
}

Supported Comparators for Different Field Types

The available comparators depend on the field type. The following table outlines the supported comparators for different field types:

Field Type
Supported Comparators
Example
text/ textarea
equal, not_equal, contains, not_contains , starts_with, ends_with
{
   "comparator": "equal",
   "field": {
       "api_name": "text"
   },
   "value": "zoho"

}
email
equal, not_equal, contains, not_contains, starts_with, ends_with
{
   "comparator": "contains",
   "field": {
       "api_name": "Email"
   },
   "value": "patricia"
}
phone
equal, not_equal, contains, not_contains, starts_with, ends_with
{
   "comparator": "equal",
   "field": {
       "api_name": "Phone"
   },
   "value": "9999999999"
}
website
equal, not_equal, contains, not_contains, starts_with, ends_with
{
   "comparator": "contains",
   "field": {
       "api_name": "website"
   },
   "value": "zoho"
}
picklist
equal, not_equal, contains, not_contains, starts_with, ends_with
{
   "comparator": "equal",
   "field": {
       "api_name": "picklist"
   },
   "value": [
       "Cold Call",
        "Call"
   ]
}
multiselectpicklist
equal, not_equal, contains, not_contains, starts_with, ends_with
{
   "comparator": "equal",
   "field": {
       "api_name": "Multi_Select_Picklist"
   },
   "value": [
         "Cold Call",
        "Call"
   ]
}
date
equal, not_equal, less_than, greater_than, between, not_between, less_equal, greater_equal
Example 1:
{
   "comparator": "less_than",
   "field": {
       "api_name": "date"
   },
   "value": "01-01-2025"

}
Example 2:
{
   "comparator": "between",
   "field": {
       "api_name": "date"
   },
   "value": [
          "01-01-2025",
           "02-01-2025",
}
datetime
equal, not_equal, less_than, greater_than, between, not_between, less_equal, greater_equal
{
   "comparator": "equal",
   "field": {
       "api_name": "date"
   },
   "value": "2025-01-01T12:12:06+05:30"
}
autonumber
equal, not_equal, contains, not_contains, starts_with, ends_with
{
   "comparator": "starts_with",
   "field": {
       "api_name": "Auto_Number"
   },
   "value": "A01"
}
integer
equal, not_equal, less_than, less_equal, greater_than, greater_equal, between, not_between
{
   "comparator": "equal",
   "field": {
       "api_name": "integer"
   },
   "value": 4
}
currency
equal, not_equal, contains, not_contains, starts_with, ends_with
{
   "comparator": "equal",
   "field": {
       "api_name": "Currency"
   },
   "value": "INR"
}
double
equal, not_equal, less_than, less_equal, greater_than, greater_equal, between, not_between
{
   "comparator": "equal",
   "field": {
       "api_name": "Double"
   },
   "value": "123"
}
Boolean
equal
{
   "comparator": "equal",
   "field": {
       "api_name": "Boolean"
   },
   "value": true
}
big int
equal, not_equal, less_than, less_equal, greater_than, greater_equal, between, not_between
{
   "comparator": "equal",
   "field": {
       "api_name": "id"
   },
   "value": "1234800023843923"
}
lookup
equal, not_equal, less_than, less_equal, greater_than, greater_equal, between, not_between
{
   "comparator": "equal",
   "field": {
       "api_name": "Lookup.name"
   },
   "value": "Name1"
}
ownerlookup/userlookup
in, not_in 
{
   "comparator": "equal",
   "field": {
       "api_name": "Modified_By",
       "id": "400029000000000479"
   },
   "value": [
       {
           "id": "400029000003984001",
           "name": "User1"
       },
       {
           "id": 400029000003984002,
           "name": "User2"
       }
   ]
}
formula
Comparator will depend on the return type
-



Notes
Note: 
  • Use quotes for strings and picklists; do not use quotes for numbers and boolean values.
  • While Zoho CRM’s filtering capabilities are extensive, certain field types — including subforms, multi-select lookup fields, multi-user lookup fields, and multi-module lookup fields — are not supported in filters and criteria. The above table lists all the supported field types. 

Filtering in COQL Queries

COQL (CRM Object Query Language) provides a structured way to retrieve records from Zoho CRM using SQL-like queries. Unlike the standard API filters discussed above, COQL uses the WHERE clause to define conditions.

Here is a sample COQL query:

{
  "select_query": "SELECT Full_Name, Email FROM Leads WHERE Lead_Status = 'Qualified'"
}

Here, Lead_Status = 'Qualified' acts as the filtering criteria.

{
  "select_query": "SELECT Full_Name, Email FROM Leads WHERE (Lead_Status = 'Qualified' AND City = 'New York') OR (Industry = 'Software')"
}

The AND and OR operators allow for multiple conditions in the WHERE clause. We have covered COQL API, and all the supported field types and operators in detail in our Kaizen posts. Kindly refer to them for more details.

Criteria in Search API

In Search API, filtering records is done using the criteria (string) input key in the request body. Unlike filters in GET requests or criteria in other APIs, criteria here is a text-based filter expression that follows a specific syntax.

(({api_name}:{operator}:{value})and/or({api_name}:{operator}:{value}))
  • You can combine up to 10 conditions using and or or.
  • Only the equals operator is supported for encrypted fields.
  • When using "equals" in Search API, it behaves like "contains", meaning it fetches records that include the specified value, not just exact matches.
  • If you use parentheses (), commas, or backslashes \ in values, you must escape them properly and encode the value before making the request.
Field Type
Supported Operators
Date, DateTime
equals, not_equal, greater_equal, greater_than, less_equal, less_than, between, in
Integer, Currency, Decimal
equals, not_equal, greater_equal, greater_than, less_equal, less_than, between, in
Boolean
equals, not_equal
textarea
equals, not_equal, starts_with
Lookup (user/owner)
equals, not_equal, in
Picklist, Autonumber
equals, not_equal, in
Text, Email, Phone, Website 
equals, not_equal, starts_with, in
multiselectpicklist
equals, not_equal, in, starts_with.
bigint
equals, not_equal, greater_than, greater_equal, less_than, less_equal, between, in
percent
equals, not_equal, greater_than, greater_equal, less_than, less_equal, between, in
formula
The supported operators of the formula datatype will depend on the return type of the formula


Have questions or use cases to share? Feel free to share them in the comments below or reach out to our support team directly at support@zohocrm.com.

Thank you for joining us this week. Stay tuned for more insights in our upcoming Kaizen posts! Happy Coding!!






        • Recent Topics

        • add employees and customiz

          I want a Zoho software to track employees record. I logged in a demo so now I tried adding employee, first thing when I click on add employee it takes me to a page where it says add user maximum 10 users, my first doubt why users I don't want employees

        • Revenue Management: #9 Revenue Recognition in Media & Publishing

          Media & Publishing industry has evolved in recent times. It offers subscriptions, bundles digital and print access, runs sponsored content, and sometimes even sells ad spaces. If you run a media or publishing business, you will always get into a situation

        • Zoho CRM Community Digest - July 2025 | Part 2:

          Hello, Everyone! We’re closing out July with a can’t-miss highlight: Zoholics Europe 2025! Happening from September to October, it’s your chance to level up your CRM skills, covering everything from automation and CPQ to dashboards and advanced workflows.

        • How can I trigger a flow action only once while updating contact?

          Hi, we have a trigger to merge&mail file when the field YYY is filled out. For this acion I used "Create or update module entry". But unfortunately we get tens of email on a day with this merged file, because the contact is being regularly updated. The

        • Copy a Record Template from one Form to another

          I have a Creator application with several forms.  I developed a record template for one of the reports/forms but want to use most of it for another of the form/report combinations in the application. Is there a way to copy the template (code or otherwise) to another form?

        • Tip of the Week #70 – Create common team signatures for your shared inboxes

          Did you know that a small detail, such as an email signature, can make a big difference in how your brand is perceived? One simple yet smart way to enhance your team’s communication is by creating common team signatures for your shared inboxes. Instead

        • Enhanced data export features: XLSX format, custom character encoding, and selective record export

          Greetings all, Here are a few enhancements related to exporting CRM data, including the ability to export data in XLSX file format now. The Export feature under Data Administration now offers new options that expand its flexibility and enable users to

        • Tip #42 – How to manage data security with Privacy Settings – 'Insider Insights'

          Data privacy is a cornerstone of trust in remote support. Through Privacy Settings in Zoho Assist, you can set up how data is gathered, stored, and handled in your organization. These settings ensure compliance, data protection for sensitive details,

        • Zoho DataPrep and File Pattern configuration

          I'm using Zoho data prep to ingest data from One Drive into Zoho Analytics... The pipeline is super simple but I can't any way to get all the files that I need. Basically I need to bring all the files with a certain pattern and for that I'm using a regex

        • Introducing Dark Mode / Light Mode : A New Look For Your CRM

          Hello Users, We are excited to announce a highly anticipated feature - the launch of Day, Night and Auto Mode implementation in Zoho CRM's NextGen user interface! This feature is designed to provide a visually appealing and comfortable experience for

        • Quick Item Search & Auto-suggestion for Invoices

          Hi Team, I am facing an issue while creating invoices in Zoho Books. Currently, I have to type the full item name in the correct sequence and spelling for it to appear. For example, my item name is: "Distemper Acri Silk Special White 10kg" If I type something

        • Ticketbai! en el Pais Vasco

          Hola a todos, En enero de 2.022 se va a implantar en el país vasco un nuevo sistema de facturación, denominado ticketbai!, ¿hay alguna previsión de realizar las adaptaciones en zoho books o zoho invoices? Ignoro la cantidad de clientes que tienen estas

        • Zoho CRM mobile app feature update: home page widgets, field tooltips and user image upload

          Hello everyone! Your business doesn't pause when you're on the move, and neither should your CRM. That's why in our latest update, we've introduced a few new features to make your mobile CRM experience smoother and more efficient. Let's take a quick look

        • Zoho CRM Plain Text Template: Line Breaks and Formatting Issue

          Hello, I'm following the instructions to create email templates in Zoho CRM, but I'm having a problem with the plain text version. https://help.zoho.com/portal/en/kb/zoho-sign/integrations/zoho-apps/zoho-crm/articles/zoho-crm-email-templates#Steps_to_create_a_custom_email_template

        • Optimizing Task Handling: Auto-Remove Recurrence for cancelled Tasks.

          Hello Everyone, A Custom function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:

        • Important updates to your connectors

          Hello everyone, Greeting from Zoho Creator! We're excited to announce that we'll be rolling out significant backend updates to Zoho Creator's built-in connectors to enhance security by following the latest frameworks. The existing version of some of the

        • Create, collaborate, and manage agreements with Zoho Sign

          Agreements drive business. We launched Zoho Sign in 2017 as a simple digital signature tool to sign agreements from anywhere, at any time. Over the years, we've learned that most agreements go through last-minute changes before they're signed. Our users

        • Function #25: Automatically generate purchase orders from a sales order

          We kicked off the "Function Fridays" series with the goal of helping you automate your everyday accounting tasks. As we delve into today's post, I'm delighted to announce that we're here to present the 25th custom function in this series. While it is

        • DNS set up

          I want to create an email with my company domain. When I tried to add new record with cloudflare it didn't work. The DNS record can't be manually added. I followed the instruction but still can't add it. Could you help?

        • hiding a topic from all but one segment (or list)

          My organization sends out a number of newsletters using Zoho Campaigns. One of those newsletters is for volunteers. In order to become a volunteer, a person has to first go through our volunteer orientation (training). After that, they can receive newsletters

        • How do I set up this automation correctly?

          When contacts enter my Subscribers list, I want it to reference a custom field to see if it is empty. Then I want it to do two things: If empty: Assign a tag based on a different custom field. If that custom field is empty, assign a different tag. If

        • Function #62: Display associated Quote on Invoice details screen

          Hello everyone! Today, we are sharing a Related List script that makes it easy to view and access the quote from which an invoice was created right from the invoice details screen. This Related List displays the Quote number and Amount, allowing you to

        • Desk x CRM Integration

          Howdy! We currently use SalesIQ but we are considering moving across to Desk as it seems to have more functionality that we want. One of the pulls is the ability for our customers to self serve. But, I might be getting over excited and not actually need

        • Function #53: Transaction Level Profitability for Invoices

          Hello everyone, and welcome back to our series! We have previously provided custom functions for calculating the profitability of a quote and a sales order. There may be instances where the invoice may differ from its corresponding quote or sales order.

        • Issue with Save & Share Link – Works for Others but Not Creator

          I’ve enabled the "Save and Share" feature in Zoho Forms, and it works correctly for all users accessing the public link—except for me (the form creator). Issue Details: When I save and share the link, recipients see a “no permission” error. The form is

        • Save the pdf report from a registration form in a Folder

          Through Zoho Forms I created a registration form with quite a lot of rules to handle different variables (TEAM types, payment in installments, etc.), and the result is pretty good. The automatic PDF that is sent to the respondent upon submission is already

        • zoho forms integration to zoho work drive

          Scenario: A user fills out a Zoho Form, entering details such as email, mobile number, and other required information, and uploads supporting documents like PAN, Aadhaar, etc. Upon submission, the data is available in Zoho Forms Reports. Requirement:

        • Zoho Forms to Zoho CRM Integration failed - can I restart it?

          The integration of Zoho Form to Zoho CRM has failed. Is there a way for me to restart it for the impacted entry?

        • insert an equation, but in document, it shows an image not available.

          I'm new to Zoho writer and used Zoho writer in desktop app version . When I inserted an equation, I got an image not available sign. Any help is appreciated. Thanks, Charles

        • Zoho Desk Android app update - Swipe action customization

          Hello everyone! We have brought in support for the swipe action customization in latest version(v2.9.13) of the Zoho Desk Android app update, enabling you to configure left and right swipe gestures on tickets to carry out the actions swiftly without opening

        • Import KB template OR Export template for zoho desk?

          Greetings. Can you tell me if there is a way to get an EXPORT of my KB articles? OR is there a template you supply for importing KB articles into my zoho desk? I am looking for a method of understanding what fields can be imported, and what their possible

        • XML format to import knowledgebase into Zoho Desk

          Hi, We just started to use Zoho Desk and want to import our knowledgebase from our old support system (Freshdesk) to Zoho Desk. Can anyone give us information about the format of xml file to import? There is no explanation on the related page.

        • Zoho Desk integration with Power BI

          Hi, I want to be able to create a Power BI report which has live updates of ticket data from zoho desk, is this possile at all? Thanks Jack

        • Arranging Ticket Templates

          Is there any way to arrange our ticket templates? It doesn't look very organised when it's just arranged according to when they were created. We want the list to look more organised, by arranging/grouping them by topics, or even just by alphabetical

        • What they mean with "Portal"?

          I just downloaded this app to take my personal notes on digital art studio because it seemed to me the most comfortable app to do it, I use it very often, what do they mean by “no activity on your portal”? I have about 1 year of work here and I don't

        • favorites no longer listed

          Hello, I can no longer navigate to my Favorites from the pulldown at the top of my grid view (see attached screenshot). I wasn't able to find it anywhere! Please help me display my Favorites. Thank you!

        • Notecards Disappeared

          Got a new phone. Downloaded and signed in Zoho Notebook. Not finding the Note cards. Just Empty Note books. Frustrating.

        • Table Errors

          Hello, I'm new to Zoho Notebook and using it on several Mac/Apple devices. My question is regarding tables: Why do they become broken, and how to fix the error without retyping all my data? (Please see the screenshot attached.)

        • Online Calculator with Zoho Forms?

          I'd like to build a custom calculator on my website. Zoho Forms seems to offer all the fields for basic calculations performed live without pressing any "Calculate" buttons. Unfortunately, there is still that "Submit" button at the bottom. There is nothing

        • Zoho Tables instead of Zoho Creator Spreadsheet reports <3

          That would make my day for sure. Zoho Creator is create, but miss data entering as AirTable/Spreadsheet can. Seeing Zoho putting effort in this makes me think maybe one day we could see a similar interface for Zoho Creator spreadsheet reports. B.

        • Next Page