Give us the ability to have individual fields within a list. This would enable us to store information that is related on the list in database fields without having to create individual fields for each list. Confused? Let me give you an example:

Lets say I have different lists, for each product I offer one list. And a customer is added to the list, if they buy my product:

Lists:

 - Product A

 - Product B

 - Product C

 - Product D

And I'd like to store for each purchase the following informations:

- Date of Purchase

- Delivery Date

- Official ProductName

- email of responsible sales rep

- email of responsible support team.

Why do I store those values? Because I'd like to reference the containing information in list associated workflows and Email Campaigns.

Current workaround? Yes, I could create a field for every combination: ProductA_Date of Purchase, ProductA_Delivery Date ... ProductA_Date of Purchase, ProductB_Delivery Date. But with two disadvantages:

1. If i have 10 products and 10 fields per List, I'll end up creating 100 fields and merge fields- what a mess.

2. I would need to adapt my workflows and email campaign templates, replacing the merge fields matching the current list.