Marketer’s space — Tracking email opens by location

Marketer’s space — Tracking email opens by location

Hello,

In the previous post, we learned about user agent stats. Today, we shall be learning about yet another advanced reports --- Email opens by location.

Geolocation data helps you find out the geographical areas where contacts have opened your email campaigns. This helps you send more tailored and relevant email for prospects depending upon their specific countries or time zones. 

What makes geolocation data the most compelling option

Using geolocation data, you can send email campaigns that add value to your contacts. For example, you can locate the countries where your contacts are situated and offer a discount for the nearest stores specific to that country. 
 
Another scenario could be you’re hosting an event in a particular place and you can send targeted email campaigns to contacts hailing from that specific country.
 

 
In this age of deep personalization, data has emerged as the new currency! Getting to know more about your customer base is essential to improving your marketing strategy. Analyzing reports on user agents, link clicks, and geolocation will pave the way for this. 

Learn how to view opens by location for your sent email campaigns.

Hope you like this series on advanced reports!
 
Have any questions on campaign performance or suggestions for upcoming posts? Leave a comment below and we'd love to help you. 

Happy Campaigning,

Chandan
User Education | Zoho Campaigns




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