Marketer's space - Closed-group autoresponders

Marketer's space - Closed-group autoresponders

In our previous post, we learned about email-action autoresponders.

In this post, we will discuss closed-group autoresponders.

Closed-group autoresponders let you send promotional emails targeted at a fixed group of customers. You can create a mailing list for those contacts or a segment in a mailing list for them. This autoresponder is primarily used to promote products or events.


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Let's look at a scenario to understand how this works.

Chris is an event organizer in a product-based organization who sets up events all over the globe. He follows a region-based event promotion strategy to increase the number of registrants and attendees. Chris will use closed-group autoresponders to send out sequential emails to the people based in a particular region. 

The sequence is this: after first sending an invitation email to them, he'll send a survey about his event for the attendees to fill out. He'll then send promotional newsletters to them depending upon their interest and so on. 

Click here to learn more about closed-group autoresponders.

Regards,

Serena Woolridge

User Education | Zoho Campaigns



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