Marketer's space - eCommerce Solutions - Post Purchase Follow-up Emails

Marketer's space - eCommerce Solutions - Post Purchase Follow-up Emails

Hey there!

In the series' previous post, we discussed about the importance of the promotional emails for your ecommerce business. Today, let's look at the second topic.

Post purchase follow-up emails 


As a marketer, your job is much more than just making your customers complete their purchase. Post purchase period is a critical point in a customer's journey. Sending purchase follow-up emails helps you generate stronger customer loyalty, more repeat purchases, and above all, it helps your customers to stay connected to your brand. 


Follow-up emails can also be used for similar product recommendations. That "You may also like" email is a nice gesture that will make your customers feel valued and connected to your brand. For these emails to be more effective, make sure you mention the customers' prior purchase which is the root of your suggestions.
 
Making a beautiful post purchase experience for your customers will surely help you leave a lasting impression on them. This is the time when you are on your customers' radar, as they have already shown some adherence to your brand and it is up to you to make their experience a memorable one.

Take a look at how you can create purchase follow-up emails in Zoho Campaigns.

In spite of receiving your promotional and other follow-up emails, some customers may still not complete their purchase after adding products in their shopping cart. In our next post, we'll discuss the solution for this problem which is cart abandonment recovery emails. Stay tuned!




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