Marketer's space: Making of a successful webinar email campaign - ICS component

Marketer's space: Making of a successful webinar email campaign - ICS component

Hello marketers,


This week's Marketer's space is all about learning to create and promote your webinar email campaign successfully. To begin, we'll discuss how useful and easy Zoho Campaigns' Template Editor is.


While creating a campaign, most marketers use the Template Editor's basic components to add an image or a text box to their campaign. Sometimes, though, these simple tools aren't enough to get the job done right.

 

In this series of posts, we'll look at the usefulness of four handpicked tools from the advanced component section that can help you create a successful webinar email campaign. 



The ICS component

Our first tool is called ICS. It's a file format that allows users to store and exchange calendar and schedule information such as events, to-dos, and much more.



Hopefully a user scenario will help you understand ICS better.


Zoey is a marketing executive at a company called Zylker. Being a digital marketing company, Zylker decides to conduct a webinar on the importance of social media marketing for its leads and customers. Zylker is focused on educating their audience on what they do. 



Weeks before the webinar, all the marketers in Zylker are asked to promote the webinar in various online marketing channels. Zoey is assigned to promote the webinar through email marketing. She does a fair amount of research before creating email campaigns. Eventually, she stumbles upon the ICS component in the template editor of Zoho Campaigns.
​


She includes the ICS component in the webinar email campaign. She specifies the date and time of webinar in the component. A week ahead of the webinar, Zoey sends this first email campaign to all the contacts of Zylker hoping to get good results. With two clicks, recipients can add the webinar information to their calendar and stay notified. It's that simple!


We've just begun to see Zoey's effort to promote the webinar. There's much more to come. Let's continue the discussion tomorrow.


Click here to know more about the advanced components of the template editor.


Regards,

Prashanth

User Education | Zoho Campaigns











      • Sticky Posts

      • Marketer's space - Understanding portal roles in the new user management system

        Hello, As part of our new user management setup, we recently introduced portals and workspaces. Portals enable you to manage multiple products under a single brand within a single account. Workspaces are the spaces you can create within a portal for individual

      • Promote Campaigns on your LinkedIn Company page

        Hello!   We are happy to announce that Zoho Campaigns has further improved its integration with LinkedIn to provide more services. This time, we've come up with a new feature where you can promote your email and social campaigns on your LinkedIn company page.   LinkedIn company page is a hub where followers are updated about the company, its products & services and of course new features & updates. It acts as a public portal for prospects, vendors and partners, etc. You can engage your followers

      • The much-awaited real-time sync between Zoho Campaigns and Zoho CRM is live.

        Hello all, You don't have to wait for 24 hours to pull data from CRM to Campaigns anymore. Instantly bring subscriber data from contacts, leads, and custom modules and get going with your nurturing process right away.  What has changed?  We have two types of syncs now: Immediate and periodic.  The UI: We have cut down on the number of steps for the sync from three to two.  When to use which sync: Immediate Sync: When you want the data to get reflected in Campaigns as and when it is added in CRM.

      • Marketer's Space: Template Editor - Dynamic Content

        Dynamic content has become an inevitable part of email marketing. It's basically the process of displaying content to your leads that is relevant to them based upon them matching a particular criteria you have set previously.    To put it in simpler terms, it is the right content for the right people at the right time.    How to use the dynamic content While creating an email campaign, you go on to select a pre-designed or basic template to add content, and then click Advanced --> Dynamic to create

      • Sending Autoresponders to Existing Contacts

        Hello! In recent times, many of our users wanted to send Autoresponders to existing contacts. Since, these contacts existed already; they will never be receiving that message scheduled in the Autoresponders.  But, is there really a way to push these Autoresponder message(s) to such existing contacts? Well, Zoho Campaigns has again come up with a solution for such request laid by many of our users. We are happy to announce the new enhancement on Autoresponders through which you can send the Autoresponder