Marketer's Space - Report-based campaign activities

Marketer's Space - Report-based campaign activities

An email marketer's objective is to market their product to the ends of the earth, so their job doesn't end with just sending an email campaign to various leads and contacts. 

Every sent email campaign will have a report generated based on recipient activity. As an email marketer, you can use these reports to deduce valuable information about your recipients. You can then use this data to perform various activities on an email campaign and improve your email marketing strategies. 

Some of the activities Zoho Campaigns allows email marketers to perform on sent email campaigns based on the generated reports include:
  • Sharing an email campaign on social media if the campaign performance is good
  • Sharing campaign reports to other members of the organization to get their views
  • Marking a campaign dormant to evaluate its performance
In this week's Marketer's space series, we'll take a look at each of these options in-depth.

Sharing an email campaign on social media

If after reviewing a sent campaign's performance, you realized that it was received well, you might want the campaign to reach a wider audience. You can use the social share feature to post your sent campaign on various social media platforms.


Promoting your email campaigns on social media can help you create a social community that cultivates good brand recognition across various platforms. Sharing your email campaigns increases the chances of your emails being opened and clicked, thereby bringing in more potential leads.

To learn more about sharing a campaign on social media, click here.




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