Marketer's space - Signup-based autoresponders

Marketer's space - Signup-based autoresponders

Autoresponders allow marketers to send out sequential emails to contacts subscribed to a mailing list at predefined intervals. 

Zoho Campaigns offers different types of autoresponders, each designed with a specific purpose that helps marketers engage better with their contacts.

In this post, we'll discuss signup-based autoresponders.

A signup-based autoresponder lets you send sequential emails to contacts who have recently entered your mailing lists via signups, import from another app, or manual addition. This autoresponder can also be used to send drip marketing campaigns to your leads. 

Certain examples where you can use signup-based autoresponders include:

  • Welcome emails to new signups

  • Introductory emails to new customers

  • Confirmation emails for new contacts entering your mailing lists


Let's discuss a user scenario that will help you understand this autoresponder better.

Imagine Joan conducts online tutorials on business consulting. She'll need to brief her students about the topics she plans to cover in her tutorials every week. For those who've signed up for online classes through the signup form on her website, she'll create a set of "introductory emails" as the first signup autoresponder message to be sent. Then she'll create a set of follow up emails based on every topic that will cover her entire course, every week until her course is over.

Click here to learn more about signup-based autoresponders.

We hope you found this post useful.

Regards,

Serena Woolridge

User Education | Zoho Campaigns




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