Marketer's space: Signup Form - Identifying the device and operating system used by contacts

Marketer's space: Signup Form - Identifying the device and operating system used by contacts

In the previous post, we learned about tracking through which source a contact has signed up via your signup form.

 

Today, we'll learn about identifying the device and operating system contacts are using to sign up. 

 

The Devices and Operating Systems report displays the number of contacts, device (Android or iOS mobiles), and operating system (Windows and Mac) from which contacts signup. This data will help you understand your contacts better and improve your campaign's performance.

 

How to view the Devices and Operating Systems report

 

You can view the report either by clicking View Detailed Report in the Signup Forms page or by clicking the More icon next to the desired signup form and then clicking Reports.






Let's see how this works in a scenario

 

Jeanette, who was new to her marketing team, was curious about the drop in signups for her product. She decided to use the Devices and Operating Systems report to understand the reason behind this drop. From the report, she learned that significantly less signups were happening through mobile phones. After careful investigation, she figured out that the website that hosted the signup form was not optimized to fit mobile phones. Jeanette then took the necessary measures to get the website mobile-optimized and increase the signups.

 

Click here to learn more about the Device and Operating Systems report.

 

In the next post, we'll learn about identifying which signup form is visited the most.

 

Regards,

 

Vivek Suresh

 

User Education | Zoho Campaigns




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