Marketer's space: Signup Form - Tracking the signup source
Hello Marketers,
In our previous series of posts, we learned about using unsubscribe callback URL and notification settings.
This week, we'll learn about some exciting features of signup forms such as tracking the signup source, identifying the device or operating system used by contacts to sign up, and more.
Tracking signup sources
Signup form reports offer valuable insights into conversions that have occurred through signup forms. A source report sheds light on sources like websites, blogs, and events from where contacts have signed up and displays the exact conversion percentage.
How to view the source report
You can view the source report either by clicking View Detailed Report in the Signup Forms page or by clicking the More icon next to the desired signup form and then clicking Reports.
Let's see how this works in a scenario
Dylan wanted to promote his product and published signup forms across various social media platforms. After a brief period, there was a drop in the signups and Dylan wanted to identify which sources generated less signups. Using the source report, he identified this source and made the necessary changes to increase the signup rate.
In the next post, we'll learn about identifying which device a contact used to sign up.
Regards,
Vivek Suresh
User Education | Zoho Campaigns
Topic Participants
Vivek S
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