Marketer's Space - Understanding Follow-up Campaign - Child Campaign

Marketer's Space - Understanding Follow-up Campaign - Child Campaign

Hello,

In the previous post, we learned about chain campaigns and their relevance. We also looked at a user scenario that illustrated their impact.

In today’s post, we’ll be discussing child campaign.  

A child campaign allows you to send a new email campaign to your recipients based on their actions in the parent campaign. Child campaigns are not sent as a sequence of emails like chain campaigns but instead a one-off email. You can also create a child campaign for another child campaign.

Depending upon the recipients' actions, child campaigns can be classified into three categories:

  • For opened recipients: This sends an email campaign based on the parent opens

  • For unopened recipients: This sends an email campaign based on the parent unopens

  • For clicked recipients: This sends an email campaign based on clicks


Let’s look at a user scenario to understand how a child campaign works...

Zylkerrooms is an online hospitality chain of hotels and living spaces. It runs an email campaign to promote its franchised dormitory for getaway-seekers. After having a great response from the recipients who booked the dorms, they send them a child campaign to refer friends and family to Zylkerrooms and get free stays for future reservations.

Tomorrow, we'll learn how to forward a campaign to contacts on another mailing list.

Click here to learn more about child campaign.

Questions? Leave them as a comment and our experts will reply.

Regards,
Chandan Singh
User Education | Zoho Campaigns






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