Marketer's Space - Unlocking Customer Insights: A Deep Dive into the Website Analytics Module – Part

Marketer's Space - Unlocking Customer Insights: A Deep Dive into the Website Analytics Module – Part

Hello marketers,
Website Analytics is a powerful tool for marketers like you. It enables you to make data-driven decisions so that you can focus on creating marketing plans and optimizing campaigns. You gain a deeper understanding of your customers, their behavior, and how they interact with your webpages.
Zoho Marketing Automation offers a robust Website Analytics feature, which enables you to lead track acquisition and user behavior, as well as to create goals and Smart URLs. In this week's post, we'll explore goals in detail to help you get the most out of the feature.

What are Goals?

Goals are specific actions you want visitors to perform on your website, such as clicking on a button or a link or staying on your page and simply reading through a blog. These actions help further your overall business objectives. Using Zoho Marketing Automation, you can create these goals for your website and configure response actions for when each goal is achieved. You can create a goal for different scenarios, like a user signing up for a newsletter or downloading an eBook. You can set up triggers that automate responses when visitors complete an action. 


These responses might entail updating a field, adding or removing a user from a mailing list, assigning a specific tag for further segmentation, or adding them to a Journey for personalized email follow-ups. You can even modify a lead score when a lead has achieved a goal to qualify them further as a potential customer.

How can you use Goals?

Goals in Zoho Marketing Automation enable you to understand and react to user behavior on your website. There are four main goal types:
  • Element Clicks: Track clicks on specific buttons, icons, or other website elements. Imagine you run an ecommercestore and want to see how many visitors click the "Buy Now" button on your products page. This goal gauges user interest and helps tailor future campaigns.
  • Links to track: Monitor clicks on designated website links. For example, an ecommerce store might track clicks onspecific brand logos in their product listings to identify brand preferences and indicate which collaborations might be beneficial in the future.
  • Time Spent on Page: Measure visitor engagement by tracking the amount of time users spend on specific webpages. For a travel agency, understanding how long users stay on destination pages can highlight which places customers are most interested in, or areas that need improvement.
  • Custom Events: Unlike Element Clicks, Link Clicks, and Time Spent on Page, which focus on pre-defined behaviors, Custom Events enable you to capture unique actions on your website. Form submissions are a good example. Imagine you're a non-profit organization and want to know how many users complete a donation form. A custom event goal captures this specific action and enables you to personalize post-donation thank you emails. Implementing a custom event requires adding a code snippet to your site (with developer help) to track these conversions within your reports. These conversion metrics are often the key goal of email, social media, and other digital marketing campaigns.

By leveraging these goal types, marketers can gain valuable insights into user behavior and automate targeted responses, ultimately optimizing website conversions and nurturing qualified leads. Keep an eye out for Part 2 of this post, as we'll be exploring the Website Analytics feature in more detail. Until then, happy marketing!

Regards, 
Pearlin Nitika
User Education | Zoho Marketing Automation




        • Recent Topics

        • CRM Validation Rules Support Only Single Condition

          Simply put, CRM validation rules support only a single condition for each field on "All Records". You also cannot specify additional validation rules on the same field because it has already been used in an existing validation rule. The ONLY solution

        • Unapproved Leaves are hard to distinguish in Attendance View

          This is a an unapproved leave request It appears in the Attendance view without any visual indicator if its approved or not For a whole day request this might be manageable but for hourly requests it gets very hard to know which are approved, which are

        • Performance Appraisal Probation Period

          Hello All,  Is there any possible way to create an appraisal cycle for new staff members, at the end of probation period? Many thanks!

        • Zoho Creatorの一括操作における処理の同期/非同期について

          現在、Creatorのレポート機能を利用して、複数のレコードに対して一括で処理を実行しようとしていますが、処理の実行順序について確認したいことがあります。 レポート内の複数レコードに一括で処理を実行した際、処理は同期的に行われるのでしょうか？それとも非同期的に行われるのでしょうか？ 【同期処理の場合】 レコード①に対する処理が開始され、終了後にレコード②に対する処理が開始され、最後にレコード③に対する処理が実行されるように、処理が順番に行われる場合。 【非同期処理の場合】 レコード①、レコード②、レコード③の処理が一斉に開始され、それぞれ並行して処理が行われ、全処理が終了する場合。

        • Adding Chargebee as a Data Connector

          Is it possible to get Chargebee added as a Zoho Analytics data connector?

        • Delete commerce website

          I need to delete a commerce website, but the only option is to click on settings, REQUEST DELETE, choose an urgency notice, add a message....AND THEN nothing, no way to send the request. Why is nothing simple!?!?!  I just want to delete the store.  The

        • Adding external users to Zoho Social under Zoho ONE licence - how to best achieve this

          My client has a small business, and we are looking to implementing Zoho ONE with a single flexible user licence as that is all they really need and offers the best pricing for the range of modules we eventually wish to set them up with, one of which will

        • Has anyone built a custom AI support agent inside Zoho (SalesIQ/Zobot)?

          Hi all, I’ve been experimenting with building my own AI support assistant and wanted to see if anyone here has tackled something similar within Zoho. Right now, I’ve set up a Retrieval-Augmented Generation (RAG) pipeline outside of Zoho using FAISS. It

        • This mobile number has been marked spam. Please contact support.

          Problem Description: One of our sales agents in our organization is unable to sign in to Zoho Mail. When attempting to log in, the following message appears: This mobile number has been marked as spam. Please contact support at as@zohocorp.com @zohocorp

        • What’s New in Zoho Inventory | April 2025

          Hello users, April has been a big month in Zoho Inventory! We’ve rolled out powerful new features to help you streamline production, optimise stock management, and tailor your workflows. While several updates bring helpful enhancements, three major additions

        • When Zoho Tables Beta will be open to EU data center

          Hello all, We in EU are looking at you all using and testing and are getting jealous :) When we will be able to get into the beta also? We don't mind testing and playing with beta software. Thank you!

        • Pass current date to a field using Zoho Flow

          I am trying to generate an invoice automatically once somebody submits a record in Zoho CRM. I get an error in the invoice date. I have entered {{zoho.currentdate}} in the Date field. When I test the flow, I get "Zoho Books says "Invalid value passed

        • API: Mark Sales Order as Open + Custom Status

          Hi, it's possible to create Custom Status (sub-status actually) states for the Sales Order. So you have Open, Void. Then under Open you can have Open, and create one called Order Paid, Order Shipped, etc etc...which is grouped under Open. I can use the

        • Multi-Unit Inventory with Flexible Unit Selection (Purchase in One Unit, Sell in Another)

          We need multi-unit inventory management in Zoho Books with the flexibility to choose units (e.g., Box or Piece) at the time of purchase or sale. For example, if 1 Box = 10 Pieces, we should be able to record purchases in Boxes but sell either in Boxes

        • Zoho Quartz Screen Recording

          Hello, can we get access to Quartz, please, as a standalone solution? It would be great for creating training videos for current and future staff on how to use Zoho software according to our company requirements. Thank you

        • Tip 26: How to hide the "Submit" button from a form

          Hi everyone, Hope you're staying safe and working from home. We are, too. By now, we at Zoho are all very much accustomed to the new normal—working remotely. Today, we're back with yet another simple but interesting tip--how to hide the Submit button from your forms. In certain scenarios, you may want to hide the submit button from a form until all the fields are filled in.  Use case In this tip, we'll show you how to hide the Submit button while the user is entering data into the form, and then

        • filter broke my data

          I uploaded a file recently from Sheets and it has top 2 rows frozen, with table headers in second row and each one is filterable. somehow my first 2 columns became unfiltered and no matter what I do I cannot reapply the filter?? also didn't realize they

        • How do I move Notes around within a Group?

          It says here: " You can now sort notes by title (alphabetically), or by date modified and date created. You can even organize your notes by dragging and dropping them into a particular order. To sort your notes, simply go to Settings and tap “Sort By.” Please note: all sort settings will be saved and synced across devices, except for custom sorting. Custom sorting will be device specific."However, I am unable to 'custom sort' in either Notebook for Mac or on the Web. In addition, I can't find the

        • Zoho Sign: need to leave document pending for up to a year, or maybe there's a better way?

          I have zoho one, maybe there's a better way to do this with another service than sending a zoho sign template from zoho crm. At the end of the day this requirement is due to regulations, no matter how dumb it may seem. I'm just looking for a way of getting

        • 'Add Tax To Amount' not reflected in Invoice

          Hi Zoho Support, I'm experiencing an issue with tax calculation display in my invoice template. Despite having "Add tax to amount" box checked in the template settings, the Amount column is not showing the tax-inclusive total for line items. Current behaviour:

        • Separate Items & Services

          Hi, please separate items and services into different categories. Thank you

        • What's New in Zoho Inventory | Q2 2025

          Hello Customers, The second quarter have been exciting months for Zoho Inventory! We’ve introduced impactful new features and enhancements to help you manage inventory operations with even greater precision and control. While we have many more exciting

        • Mastering Zia Match Scores | Let's Talk Recruit

          Feeling overwhelmed by hundreds of resumes for every job? You’re not alone! Welcome back to Let’s Talk Recruit, where we break down Zoho Recruit’s features and hiring best practices into simple, actionable insights for recruiters. Imagine having an assistant

        • We are unable to process your request now. Please try again after sometime or contact support@zohoaccounts.com

          I cannot sign up and return the error of we are unable to process your request now. Please try again after sometime or contact support@zohoaccounts.com

        • Multi-currency - What's cooking ?

          Hi,       We have been doing this feature for sometime and we would like to give you some glimpses of it.  Working with Multi Currency :        Multicurrency support gives you the ability to handle business transactions in multiple currencies. You can define a base currency for your organization and add more currencies with exchange rates based on the base currency.  Setup :        From the setup page, you can manage all the currencies supported by your organization.       Currencies page        

        • Integrating Chatbot with Zoho Creator Application

          Is it possible to integrate a chatbot with a Zoho Creator application?

        • How to reduce programmatically the image uploaded by user?

          I need a function that will automatically reduce the pixel dimension to 800 x 600 pixels / 180 resolution or (approx. 1.37MB) of image uploaded by user from digital camera, for example, 2271 x 1704 pixels /180 resolution or approx. 11.1MB. After the user selected the image, the function will able to detect if pixels is above 800x600, process the photo (crop/ reduce) and resume upload. Need help...  

        • Dark mode for Zoho Creator / Zoho CRM Code editor

          Hi Team, Is there any plans for Dark mode in Zoho creator / Zoho Crm code editor and development pages in pipeline?

        • Is there a way to make a button scroll down?

          Looking to have a button on a landing page scroll down to another section on the page. Any recomendations outside of coding?

        • Collective-booking event not added to all staff calendars

          We assign two staff to certain events. When the client books this event, it adds it to one staff calendar (the 'organiser') but not the other. How can I ensure all staff assigned to a collective booking get the event in their calendar? (A side note: it

        • ZOHO Android Client

          Hi, I installed the Android app, but it had an issue, so I reinstalled it. I was able to add multiple accounts, but now when I add the next account, it just duplicates the one I already have and will not even allow me to enter the info for another account.

        • I'd like to suggest a feature enhancement for SalesIQ that would greatly improve the user experience across different channels.

          Hello Zoho Team, Current Limitation: When I enable the pre-chat form under Brands > Flow Controls to collect the visitor’s name and email, it gets applied globally across all channels, including WhatsApp, Messenger, and Instagram. This doesn't quite align

        • Enhance Barcode/QR Code scanner with bulk scanning or continuously scanning

          Dear Zoho Creator, As we all know, after each scan, the scanning frame closes. Imagine having 100 items; we would need to tap 100 times and wait roughly 1 second each time for the scanning frame to reopen on mobile web. It's not just about wasting time;

        • Non-depreciating fixed asset

          Hi! There are non-depreciable fixed assets (e.g. land). It would be very useful to be able to create a new type of fixed asset (within the fixed assets module) with a ‘No depreciation’ depreciation method. There is always the option of recording land

        • Managing Rental Sales in Zoho Inventory

          I am aware that Zoho Inventory is not yet set up to handle rental sales and invoicing. Is anyone using it for rentals anyway? I'd like to hear about how others have found work arounds to manage inventory of rental equipment, rental payments, etc. Th

        • Megamenu

          Finally! Megamenu's are now available in Zoho-Sites, after waiting for it and requesting it for years! BUT ... why am I asked to upgrade in order to use a megamenu? First: Zoho promised to always provide premium versions and options for all included Zoho-applications

        • Cannot access KB within Help Center

          Im working with my boss to customize our knowledge base, but for some reason I can see the KB tab, and see the KB categories, but I cannot access the articles within the KB. We have been troubleshooting for weeks, and we have all permissions set up, customers

        • Zoho Flow to Creator 3001 Respoonse

          I have updated my Flows with the new V2 connection to Zoho Creator, but now some Flows do not work. They take in data from a Webhook and are supposed to create a record in Creator, however creator returns a 3001 message along with a failure, but I cannot

        • File Upload to Work Drive While Adding Records in Zoho Creator Application

          Hi I am trying to set a file attachment field in zoho creator form, to enable the user to upload a scanned document from their local pc. The file should be uploaded to zoho workdrive and not to the default zoho creator storage. The file link should be

        • Why not possible to generate?

          Using this https://desk.zoho.com/DeskAPIDocument#TicketCount#TicketCount_Getticketcountbyfield on my ZML script url :"https://desk.zoho.com/api/v1/ticketsCountByFieldValues?departmentId=XXXXXXXXXXX&accountId!=XXXXXXXXX&customField1=cf_country_1:XXXXXX&field=overDue"

        • Next Page