Narrative 6 - The impact of rebranding

Narrative 6 - The impact of rebranding

Behind the scenes of a successful ticketing system - BTS Series

Narrative 6 - The impact of rebranding

Every organization has invested in branding to set itself apart, and that should be reflected in the help desk. Zoho Desk enables organizations to apply custom branding by uploading their preferred logo, favicon, and link-back URL, and customizing the portal name. 

Rebranding your help desk

Zoho Desk encourages rebranding to provide a consistent branded experience for both agents and end-users. This process gives organizations several options to replace default branding.

Personalize your logo

You can easily swap the default Zoho Desk logo with your company’s logo to create a consistent experience for your users. Your custom logo will be displayed both in the support portal (for agents) and in the help center (for customers).This ensures a uniform and professional look that builds trust and reinforces brand recognition. 

Set a logo-linkback URL

The logo-linkback URL directs your customers to a specific destination when they click on your company's logo in the help center. This is helpful for user navigation because it enables customers to quickly return to your homepage, help center, or another relevant page.

Your favicon

A favicon, which stands for "favorite icon," is a small graphic that shows up in the browser's address bar and bookmarks when users visit your help desk. This small image enhances brand recognition and lends a professional touch to your online presence. In Zoho Desk, you can customize both the favicon and the link back URL to create a consistent and personalized experience for your users. 

Portal name customization

The portal name acts as the unique address for your help desk account in Zoho Desk. It usually comes from your company name when you initially sign up based on this format: desk.zoho.com/support/<my company>. You can also change the portal name to match your preferences.

Impact

Rebranding provides businesses with an opportunity to reinforce their brand identity and deepen connections with their audience. Whether you’re a startup aiming to build credibility or an established brand wanting to remain top of mind, now is the perfect time to implement custom branding in your help desk.

Please stay tuned for more Desk behind-the-scenes series.

 

Regards,

 

Kavya Rao

The Zoho Desk Team