New Data Connectors

We're happy to announce that Zoho Analytics is enriched with two new Advanced Analytics connectors: Advanced Analytics for YouTube Channel and Facebook Competitive Analytics. 

Advanced Analytics for YouTube Channel 

Advanced Analytics for YouTube Channel allows you to monitor and grow your YouTube channel by analyzing its performance with powerful insights. 

You can measure video engagement by analyzing your audience interaction such as likes, comments, shares, favorites, and watch time, to know what type of content resonates with your target audience. Also explore traffic stats to get deeper insights like geographic distribution, gender profile, device usage and lots more, which will let you tailor your content accordingly.

The Advanced Analytics for YouTube Channel includes 50+ prebuilt reports and dashboards.   

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Facebook Competitive Analytics

The Facebook Competitive Analytics connector enables you to analyze and compare the performance metrics across multiple Facebook pages. Marketers can use these insights to study how their page performs in comparison to the competition or with other pages. 

You can derive key insights to validate competitors' influence and benchmark your growth against them. You can also measure competitors’ engagement (their success and failure) to make sure you are in track with the trend and learn how to be ahead of them.  

The Facebook Competitive Analytics connector includes a wide range of prebuilt reports and dashboards to get your analysis started immediately. 

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Apart from the prebuilt reports & dashboards bundled in each of these connectors, you can always create your own ad-hoc reports & dashboards using the easy to use drag & drop interface. You can also blend data across other sources to get end-to-end insights.