New Zoho Logos

New Zoho Logos

OK, folks, this is a teeny tiny nit.  I'm fairly new to the Zoho family, so I be missing some historical perspective. 

We've adopted Zoho One all across the company, and while the out of box experience wasn't quite as easy as I had hoped, we are quite happy and increasingly pleasantly surprised at the many improvements since adopting Zoho One.

I was surprised to learn today that Zoho is replacing their colorful product logos with new monochromatic line art logos.  I read the article they sent out about it, but am still unable to understand the rationale.

Does anybody know what problem they were trying to solve?  It seems like they might have needed some freshening or harmonization, but monochromatic line art seems like a step back to the 80's before color graphics were common.

This has nothing to do with the value of the products, which our company is coming to depend upon.  Just didn't see what they are driving at.  Any thoughts?


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