Open Rate Drops Since New Year

Open Rate Drops Since New Year

Hello Zoho experts,


We've been using Zoho Campaigns for the last year or so. Since the turn of the year, we've experienced a significant drop in our open rate (2-3%) without any real explanation. Our content is very much the same, and we felt our subject titles were not much different and  so I don't understand exactly why our open rate is so much lower. 

We did some tests at our end, running the same campaign on ZOHO campaigns and on Mailchimp - and found that on Mailchimp, we had an open rate of 13.7% - meanwhile on ZOHO campaigns, it was 8.7% which is quite a big difference!

And so I wonder if you can offer any personalised  insight or advice on how we can improve our open rates?

Thanks in advance!




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