Problem with the pipes

Problem with the pipes

Hey there,
I am trying to fetch data from an API populate it into a drop down. 
The problem I am having is the data being fetched is separated by pipes. And anything I have tried just puts the whole pipe separated list into the drop down.

Exterior_Color:
value:"Deep Blue Metallic | Midnight Silver Metallic | Solid Black | Pearl White Multi-Coat | Red Multi-Coat "
unit:""

Any tips on how I can separate this into a drop down list?








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