We are developing a catalog of advertising products that will span a la carte solutions (in a range of media fomats - i.e., digital, print, events, content, etc.), program packages, and media properties. This catalog will ultimately represent the capabilities of 20+ internal organizations and will serve to provide all of these organizations with an easy-to-use interface by which they can organize and manage their offerings. Moreover, it will provide central management (us) with insight into what our various internal organizations can offer our clients.