Ruwe gegevens omzetten in waardevolle inzichten met behulp van datavisualisatie

Ruwe gegevens omzetten in waardevolle inzichten met behulp van datavisualisatie



Datavisualisatie is een belangrijke functie bij analytics. U zou datavisualisatie kunnen beschrijven als het proces waarin gegevens worden omgezet in waardevolle inzichten. Wat betekent dit voor bedrijven? Allereerste wordt het makkelijker om trends, patronen en afwijkingen (vroegtijdig) te ontdekken. Doordat complexe datasets inzichtelijker worden, moedigt dit de kwaliteitsvolle besluitvorming binnen organisaties ook (verder) aan.

In deze blog gaan we dieper in op hoe gegevens het ondernemen van acties kunnen stimuleren door best practices te delen voor het maken van overtuigende datavisualisaties met behulp van moderne BI-mogelijkheden.

Vorm en functie

Om indrukwekkende datavisualisaties te maken, is het belangrijk om een balans te vinden tussen vorm en functie. Hier zijn vier best practices die je helpen deze balans te vinden:

1. Ken je publiek

Om datavisualisaties zeer effectief in te kunnen zetten, is het belangrijk dat ze emotioneel en intellectueel resoneren met het doelpubliek. Daarom is het cruciaal om je publiek te begrijpen. De bedrijfsrollen van gebruikers en hun rolspecifieke behoeften en uitdagingen bepalen de waarheidsgetrouwheid en diepgang van inzichten die voor hen relevant zijn. Moderne BI-platforms stellen dit in staat door middel van collaboratieve analyses die actuele gebruikersspecifieke inzichten leveren. BI-platforms bieden ook toegankelijkheidsopties, zoals contrasterende kleuren en patronen, om te voldoen aan de specifieke behoeften van het publiek. Bekijk de afbeeldingen hieronder voor een voorbeeld van deze functie in actie. 


2. Verwerken van verschillende gegevensformaten

In de wereld van vandaag verzamelen bedrijven gegevens uit verschillende bronnen. Gelukkig zijn BI-platforms uitgerust om deze veelheid aan gegevensformaten te verwerken. Met ondersteuning voor onder andere tekstuele, ruimtelijke en temporele gegevens bieden deze platforms een breed spectrum aan grafiektypen en visualisatieopties om gegevens in alle formaten te benutten en de verschillende facetten van inzichten te belichten. 

In de afbeelding hieronder hebben we een sankey-grafiek onderzocht. Deze visualisatie geeft effectief gegevensstromen weer en helpt bij het identificeren van knelpunten en het optimaliseren van workflows. Het volgende voorbeeld toont de volgorde van de meest voorkomende acties die worden uitgevoerd tijdens de websitebezoeken van een bepaald bedrijf.



Bekijk ons (Engelstalige) opgenomen webinar over datavisualisatie om hier meer over te leren. 

3. Interactiviteit inbouwen

Interactieve mogelijkheden in datavisualisatie stellen gebruikers in staat om meer inzichten in realtime te ontdekken, waardoor ad-hocanalyses eenvoudiger worden. Functies zoals drill-down, filteren en sorteren verbeteren de gebruikerservaring en besparen tijd bij het maken van nieuwe rapporten. Doordat interactieve visualisaties gebruikers toelaten om gegevens op hun eigen voorwaarden te verkennen, stimuleert dit een dieper begrip van de gepresenteerde inzichten. 

In de volgende demonstratievideo voeren we een ad-hocanalyse uit en verkennen we diepere inzichten in een maandelijks rapport over verkooptrends, waarbij we gebruikmaken van de besproken interactieve mogelijkheden.



4. Zakelijke richtlijnen naleven

Alle bedrijven volgen richtlijnen voor zowel de esthetische als functionele aspecten van datavisualisaties, waaronder het naleven van merkrichtlijnen voor visuele consistentie en het implementeren van beleid voor 'data governance' om het gebruik van data te reguleren. BI-platforms bieden aanpasbare lettertype- en kleuropmaak voor merkconsistentie, evenals gedetailleerde toegangscontroles voor 'data governance'. Bekijk de onderstaande demonstratievideo om de aanpassingsmogelijkheden in moderne BI-platforms te verkennen.



AI en Datavisualisatie

AI heeft de manier waarop bedrijven datavisualisatie benaderen fundamenteel veranderd. Rapporten maken is nu bijvoorbeeld mogelijk met behulp van prompts in alledaagse taal. Het platform identificeert ook op intelligente wijze het geschikste grafiektype om een bepaald inzicht in te presenteren. In de onderstaande demonstratievideo verkennen we 'Ask Zia', de intelligente AI-assistent van Zoho Analytics, waarmee je rapporten kunt genereren en met je gegevens kunt communiceren in je eigen taal.

Gebruik de kracht van datavisualisatie

Effectieve datavisualisatie is essentieel voor bedrijven om waardevolle inzichten af te leiden uit ruwe data. Door de in deze blog besproken best practices toe te passen en gebruik te maken van de belangrijkste AI-mogelijkheden, kunnen organisaties betere beslissingen nemen op basis van gevisualiseerde gegevens. De toekomst van datavisualisatie gaat in de richting van geavanceerde AI-integratie, interactieve functies en dynamische visualisaties, waardoor organisaties waardevolle inzichten kunnen verkrijgen en bedrijfsgroei kunnen stimuleren.

Bekijk ons (Engelstalige) opgenomen webinar over datavisualisatie om deze onderwerpen verder te verkennen.

Team Zoho Benelux



      • Sticky Posts

      • Doe mee aan de Zoho Creator Meetup op 9 mei in Utrecht

        Beste Community leden, Wij nodigen jullie graag uit voor de Community Meetup van Zoho Creator! Op 9 mei komen we bij elkaar in Utrecht, samen met onze gebruikers en de Zoho Experts van Prosolic. Onze experts zullen een live demo presenteren en jouw vragen

      • Webinar - Zoho Creator: Slim digitaliseren in de logistiek

        Beste Community leden, Wij nodigen jullie graag uit voor onze Webinar over Zoho Creator! Efficiëntie, optimalisatie, snelheid en timing zijn altijd cruciaal geweest in logistiek en transport. Juist daarom kan de logistiek en transportsector veel baat

        • Recent Topics

        • Payroll without tax integrations (i.e. payroll for international)

          It seems as though Zoho waits to develop integrations with local tax authorities before offering Zoho Payroll to Zoho customers in a country. Please reconsider this approach. We are happy Zoho Books customers, but unhappy that we have to run payroll in

        • goingout e mail block

          info@ozanrade.com.tr

        • Incoming mails blocked

          Zoho User ID : 60005368884 My mail Id is marketing#axisformingtechnology.com .I am getting following message "Your Incoming has been blocked and the emails will not be fetched in your Zoho account and POP Accounts. Click here to get unblocked." Please

        • Assistance Needed: Ticket Status Not Updating and Sorting by Last Customer Reply in Zoho Desk

          Hello, I’m facing two issues in Zoho Desk that I’d like your guidance on: Ticket Status Not Updating: When a customer replies to a ticket, the status does not change to Reopened. Instead, it remains in Waiting on Customer, even after the customer’s response

        • Configuring Email Notifications with Tautulli for Plex

          Hi I'm new to Zoho. I am from Canada and I have a I use a web based application called Tautulli for Plex that monitors my Plex media server. It also sends a newsletter to my followers. To set this up they require a "From" email address., a smtp server

        • Is there a way to automatically add Secondary Contacts (CCs) when creating a new ticket for specific customers?

          Some of our customers want multiple contacts to receive all notifications from our support team. Is there a way to automatically add secondary contacts to a ticket when our support team opens a new ticket and associates it with an account? This would

        • How to Set Up Zoho Mail Without Cloudflare on My Website

          I'm having some trouble with Cloudflare here in Pakistan. I want to configure Zoho Mail for my domain, but I'm not sure how to set it up without going through Cloudflare. My website, https://getcrunchyrollapk.com/ , is currently using CF, but I'd like

        • Spam is Being Forwarded

          I am filtering a certain sender directly to the Trash folder. Those messages are still being forwarded. Is this supposed to happen?

        • IMAP Block

          My two accounts have been blocked and I am not able to unblocked them myself. Please respond to email, I am traveling and this is urgent.

        • "DKIM not configured"

          Hello. I have been attempting get the DKIM verified but Toolkit keeps sending the message that it is not configured, but both Namecheap and Zoho show it as configured properly. What am I missing?

        • Zoho mail with custom domain not receiving email

          i registered zoho mail with my own domain. I can login and access the mail app. I tried to send email from an outlook email account and an icloud email account. Both emails were not received. My plan is free. I also tried to send email from this zoho

        • Set connection link name from variable in invokeurl

          Hi, guys. How to set in parameter "connection" a variable, instead of a string. connectionLinkName = manager.get('connectionLinkName').toString(); response = invokeurl [ url :"https://www.googleapis.com/calendar/v3/freeBusy" type :POST parameters:requestParams.toString()

        • Waterfall Chart

          Hello, I would like to create a waterfall chart on Zoho analytics which shows the movement in changes of budget throughout a few months, on a weekly basis. Should look something like the picture below. Does anyone know how to?

        • Help Center and SEO: Any Benefit to My Domain-Mapped Website Ranking?

          First of, I love the Help Center which I've just decided to integrate into my website to replace its old-fashioned FAQs. So much more to achieve there now! Lots of new benefits to the site visitors and to me in terms of organizing and delivering all the

        • Issue with Importing Notes against Leads

          Hi, I am attempting to import some Notes into Zoho CRM which need to be assigned to various Leads. I have created a csv file which I am testing that contains just one record. This csv file contains the following columns: Note Id Parent Id       (I have

        • Trigger a Workflow Function if an Attachment (Related List) has been added

          Hello, I have a Case Module with a related list which is Attachment. I want to trigger a workflow if I added an attachment. I've seen some topics about this in zoho community that was posted few months ago and based on the answers, there is no trigger

        • Creator Add Records through API - Workflows not triggered ?

          Hi Everyone, I am trying to add records to my Creator application through a third party app that I am developing. Currently, I am testing this through Postman. The records I need to add have a lot of workflows to run to populate dropdowns, fields, use

        • Zoho Error: This Operation has been restricted. Please contact support-as@zohocorp.com for further details

          Hello There, l tried to verify my domain (florindagoreti.com.br) and its shows this error: This Operation has been restricted. Please contact support-as@zohocorp.com for further details. Screenshot Given Below -  please check what went wrong. Thanks

        • Important Update: Changes to Google Translate Support in Zoho SalesIQ

          We’re updating our default chat translation options across all Zoho SalesIQ data centres to offer a more secure, in-house solution for your translation needs. What’s changing? We will be offering Zoho Translate (our in-house tool) as the default translation

        • FSM Improvement Idea - Show an Import button when there is no data

          I am setting up FSM for a client and I noticed that there is no option to import data, see screenshot below. Even when you click Create Contact there is only an option to Import from Zoho Invoice. It is only after you add at lease 1 record that the Import

        • Zoho CRM Community Digest - July P1 | 2025

          Hey everyone, The start of July 2025 marked a special milestone: 200 posts in our Kaizen series! For those new here, Kaizen is a go-to series for Zoho CRM developers, where we regularly share best practices, tips, and expert insights to help you build

        • can't login Kiosk URGENT

          already try, can't login pls help to support. thanks.

        • Join our BI & Analytics Workshop at Zoholics UK 🇬🇧

          Hello users, We are thrilled to announce a hands-on workshop at Zoholics UK, 2025, led by Ashwinth and Alan, our Product Experts. This session is designed for anyone who wants to move beyond raw data and truly understand their business performance using

        • What’s New in Zoho Expense (April – July 2025)

          Hello users, We're happy to bring you the latest updates and enhancements we've made to Zoho Expense over the past three months, which include introducing the Trip Expense Summary report in Analytics, extending Chatbot support to more editions, rolling

        • Weekly Tips: Insert frequently used phrases in a jiffy using Hotkeys

          You often find yourself using similar phrases in an email —like confirming appointments or providing standard information. Constantly switching between the mouse and keyboard interrupts your flow and slows you down.Instead of typing the same phrases over

        • Undo Command in Notebook

          It would be handy to have an Undo in the row of icons at the bottom of the notes.

        • Improved UI for a Seamless User Experience - Calls, Tasks, and Meetings

          Hello all, We are making UI unification across CRM so that the UI experience is seamless across the product. As part of that effort, we have made changes to the details page of activity-based module records—Meetings, Calls, and Tasks. Let's look at these

        • New Customization options in the module builder: Quick Create and Detail view

          Hello everyone, We have introduced two new components to the module builder: Quick create and Detail view. The Quick Create Component It is a mini form used to create a record and associate it to the parent record from a lookup field. For example, if you have a Deals lookup in the Contacts module, then you can associate existing deals or create a deal and associate it with the contact. You can customize this Quick Create form by adding standard as well as custom fields. There is no limit to the number

        • Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked

          Hi, I sent few emails and got this: Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked And now I have few days since I cant send any email. Is there something wrong I did? Also can someone fix this please

        • Cross References Do Not Update Correctly

          I am using cross references to reference Figures and current am just using the label and number, i.e. Figure #. As seen here: When I need to update the field, I use the update field button. But it will change the cross reference to no longer only including

        • Add multiple users to a task

          When I´m assigning a task it is almost always related to more than one person. Practical situation: When a client request some improvement the related department opens the task with the situation and people related to it as the client itself, the salesman

        • Narrative 9: GC—Meaningful conversations that benefit your customers

          Behind the scenes of a successful ticketing system - BTS Series Narrative 9: GC—Meaningful conversations that benefit your customers Customers often seek immediate solutions, which is why self-service options are essential. Guided Conversations provides

        • FSM App Oddity

          We recently rolled out FSM to our technicians, and only one technician is having an issue. He's using an iPhone with iOS 18.6 installed. When he goes to service appointments using the calendar icon at the bottom of the app, he gets a list view only. Typically,

        • Cliq Not Working !

          Zoho Cliq has been experiencing connectivity issues since this morning. The app is unable to establish a connection with the server.

        • Injecting CSS into ZML pages

          Is there a way to inject CSS into ZML pages? Use case: 1. Dashboard displays 'Recent Activities' card displaying a list of newly added records 2. Each item in list links to the record onClick 3. When a user points the cursor over an item in the list,

        • Power of Automation :: Automated Weekly Notifications for Unapproved Timesheets

          Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate

        • Extracting Data from Sitelink APIs

          Hi All, I'm working to pull data on Sitelink using API calls but i can't seem to extract it. If you click expand, you will see it has a lot of data in it. I tried extracting from the map but it's not giving me anything. Is there a workaround on this or

        • Export a list of fields for all modules in a spreadsheet with specific field data

          Many of my clients are using spreadsheets to create lists of fields for all modules when starting a new implementation or when updating an existing setup. This is a useful process but also a very time consuming one. It would be good a list of fields could

        • [Important announcement] Zoho Writer will mandate DKIM configuration for automation users

          Hi all, Effective Dec. 31, 2024, configuring DKIM for From addresses will be mandatory to send emails via Zoho Writer. DKIM configuration allows recipient email servers to identify your emails as valid and not spam. Emails sent from domains without DKIM

        • 【Zoho Backstage】2025年7月のアップデート紹介

          本投稿は、本社のZoho Desk コミュニティに投稿された以下の記事を翻訳し、一部抜粋したものです。 What's New - July 2025 | Zoho Backstage ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 本投稿では、Zoho Backstage の直近のアップデートを3点抜粋して、ご紹介します。 目次 1.参加可否の確認：RSVP 2.証明書作成ツール：Certificate Builder 3.登録の承認 ：Registration Approval 1.参加可否の確認：RSVP

        • Next Page