Survey Results: 15 Most Recommended Sales Books of All Time

Survey Results: 15 Most Recommended Sales Books of All Time

At Scaling Sales community, we surveyed 234 salespeople about which sales books they most recommended. Here are the rankings:


RANK #1 SPIN Selling by Neil Rackham.

With an entertaining tone, Rackham explains why traditional sales models don't work. He explains the successful SPIN strategy and uses real-world examples and case studies. 


RANK #2 How to Win Friends and Influence People by Dale Carnegie

Carnegie highlights the use of other's ego against your charm, appreciation and personality.


RANK #3 Challenger Sale by Matthew Dixon and Brent Adamson

Based on survey, it says that every sales rep falls into one of five distinct profiles, of which 'the Challenger' always delivers high performance.


RANK #4 Predictable Revenue by Aaron Ross and Marylou Tyler

Learn the outbound sales process that helped add $100 million in recurring revenue to Salesforce, almost doubling their growth, with zero cold calls.


RANK #5 To Sell is Human by Daniel H. Pink

Book has a way to be a best salesperson, the six ways to pitch, the three rules for understanding others, the five frames that can make your message clearer, and more.


RANK #6 The Little Red Book of Selling by Jeffrey Gitomer

It's short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment.


RANK #7 Pitch Anything by Oren Klaff

Applying the findings in the field of neuroeconomics, while sharing stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. 


RANK #8 Go-Givers Sell More by Bob Burg, John David Mann

Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow by itself.


RANK #9 Influence: The Psychology of Persuasion by Robert B. Cialdini

The classic book on persuasion, explains the psychology of why people say ""yes""€”and how to apply these understandings. 


RANK #10 Ultimate Sales Machine by Chet Holmes

The Ultimate Sales Machine shows you how to tune up virtually every part of your business by spending just an hour per week on each impact area you want to improve


RANK #11 How I Raised Myself from Failure to Success in Selling by Frank Bettger

Bettger shares instructive anecdotes and guidelines on how to develop the style, spirit, and presence of a winning salesperson.


RANK #12 How to master the art of selling by Tom Hopkins

Tom educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources.


RANK #13 Selling 101 by Zig Ziglar

Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often.


RANK #14 Mastery by Robert Greene

By analyzing the lives of masters such as Charles Darwin, Einstein, and Leonard da Vinci, Greene debunks many myths and distils the wisdom to reveal the secret to greatness.


RANK #15 Cold Calling Techniques by Stephan Schiffman

Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales. 



Tell us in the comment below if your favorite book is missing out, or you think you agree/don't agree with few of the rankings.

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