Tiny Tip Tuesday #41
Audience Research
We all know that surveying is the primary method for gathering honest and open feedback. However, understanding and targeting the right audience is critical to achieving relevant data. Before you start working on your survey, it's necessary to spend some quality time researching your audience. This gives you clarity on what needs to be asked and what needs to be omitted. We'll talk about a few methods by which you can conduct an audience research in this month's tip:
- Closely observe and study a set of people in a given environment to understand their actual user behaviors and patterns, instead of what they generally report.
- Perform detailed research on your audience's information posted on social media, company white papers, and other census data. Based on the data you receive from this, you can approach interested customers with relevant questions for them in your survey.
- Create focus groups and encourage them to participate in discussions and share their opinions and ideas on specific subjects. This method is quick, cheap, and easy to conduct. You'll receive deep consumer insights and can perform accurate data analysis by collecting your customers' opinion in their own words.
When you know your target audience well, you'll build healthy and strong customer relationships. So, a properly researched audience is the first step to successful marketing.