Tip of the week 07 - Determine the best frequency for email marketing

Tip of the week 07 - Determine the best frequency for email marketing




As a marketer, you might always want to share interesting news with your subscribers and what better channel to engage than with emails?

You would have put in a lot of efforts creating valuable and engaging email content, but all of that will go fruitless when you overwhelm your subscribers with those emails.You might end up having unimaginable unsubscribes, complaints, and deliverability issues. On the other hand, if you send too less, your subscribers might hardly recognize your brand leading to poor brand reputation.

So, how often should you be emailing your subscribers is as vital as what you send in the email, and finding the ideal email frequency for your marketing emails is the right solution for this. To do this, we recommend that you regularly analyze the recipients' engagement level with your previous emails. This would help you optimize your send frequency.
​

We have got you an email marketing tip for this week that will help you stay front of mind with your customers. 




Manage your emailing frequency right away with Zoho Campaigns' Email Limits feature. 

Cheers,
Swathika Mahalakshmi


      • Sticky Posts

      • Tip of the week 03 - Sending emails in batches

        Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

      • Tip of the week 04 - Know about your recipients' 'prime open time.'

        In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

      • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

        Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

      • Email Deliverability Tip #3: Seal the deal with the preheader

        In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

      • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

        If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.