Tip of the week 22 - Why should you optimize your emails?

Tip of the week 22 - Why should you optimize your emails?



You might have put painstaking efforts in designing a perfect newsletter, but what if your subscribers don't get to see it the way you designed it? Test and optimize your emails before you hit send—that's how it is done. 


Subscribers view your emails on different devices, browsers, and email clients. That means, your emails should be optimized for varied screen sizes and devices so it looks all the same everywhere. 

Here's our tip on how you can optimize your emails,



Features in Zoho Campaigns that will help you in optimizing your email campaigns:

  1. User agent stats: Get to know the devices, browsers, and email clients on which your subscribers read emails. This will help you know what elements to have in your emails and what not to. 

  2. Responsive pre-designed templates: Almost 50+% of your recipients open emails on their mobile phones. It is important that your emails fit the mobile screens just like they fit the desktop screens.  

  3. Inbox previews powered by Litmus: See how your email looks on different browsers, email clients, devices so you can make necessary changes before sending it out. 


Do you have any tips to add to this list? Please feel free to leave them in the comments below. 

Cheers,
Vaijayanthi N. 




      • Sticky Posts

      • Tip of the week 03 - Sending emails in batches

        Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

      • Tip of the week 04 - Know about your recipients' 'prime open time.'

        In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

      • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

        Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

      • Email Deliverability Tip #3: Seal the deal with the preheader

        In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

      • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

        If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.