Tip of the week 57 -Plan and stay focused with your email campaigns calendar

Tip of the week 57 -Plan and stay focused with your email campaigns calendar



The current global scenario has made the day-to-day business operation to slow down a little. However, the good news is that it gives us a substantial amount of time in hand to think and plan our marketing strategies.

 

So, email marketers can make the best use of their time by thinking and sketching down an email campaign that will help in creating a consistent email engagement series in the long run.

 

Here's a bundle of tips that will help you get started to build an email campaign calendar to reap greater results for this year.

 


1) Mark down all major holidays

 

Holidays are obviously the best way to enjoy our hearts out, at the same time holidays are also the best time to have a great engagement with your email subscribers. 

 

So, mark the upcoming holidays of this year to create email campaigns ahead of time and treat yourself with a peaceful holiday.

 

To save your time, Zoho Campaign has an inbuilt marketing campaign calendar with all major country holidays and one can also easily customize it by adding private holidays and events.


 

2) Get reminded to be prepared

 

Email marketers tend to jump from one campaign to another and may,  miss out crafting or sending out holiday email campaigns. 

 

During this time, reminders become the best friend of email marketers by keeping a track on the upcoming email campaign that has to be sent and also notifying them at the right time.

 

So do not forget to set up reminders in your Campaign Calendar to receive prior - notification about public or private holidays/events.


 

3) Share the plan to coordinate easily


 

Team-work is the key to craft a successful email campaign, and to achieve this, the proper communication of your campaign plan is necessary.

 

So, communicate the email campaign plan by sharing it using the holiday sharing feature of the campaign calendar. This will help the team members to stay on the same page and coordinate with others accordingly.


 

4) Pre-design a campaign draft to flow easily with the plan  

 

Planning plays a major role in the execution of an email campaign. 

 

So, make some space for campaign execution in campaign calendar by setting up an initial draft for your upcoming email campaigns along with marking down the important days, and setting up a reminder for the same.

 

By doing this, one can reduce the initial chaos of setting up the email campaign and have ample of time, later on, to focus more on creating quality of content.


 



 


Happy email campaign planning and execution!

 

Cheers,

Vinaya.M







      • Sticky Posts

      • Tip of the week 03 - Sending emails in batches

        Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

      • Tip of the week 04 - Know about your recipients' 'prime open time.'

        In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

      • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

        Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

      • Email Deliverability Tip #3: Seal the deal with the preheader

        In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

      • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

        If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.