Tips and Tricks #16: Color palettes: the pulse of good presentations
Hi Everyone!
As you all probably know, color affects everything we see, perceive, and experience. These subtle visual influences are called the color psychology. The fields of advertising and marketing often use colors to influence our moods positively, emotions, and even memory.
How much of importance do you think the color scheme and effects should be given in presentations? Should color psychology be considered in business at all?
In business presentations, colors can be of vital importance to capture the audience's attention. An ideal presentation is one that engages the audience and helps them remember the information presented. Proper use of shades, tones, and color combinations can help your ideas reach the consumers fast and effective.
For example, the combinations of red and yellow—like in the McDonald's logo—can trigger food cravings in you.
You can use complementary colors, simple graphic elements, and contrasting backgrounds for a pleasant look, but sometimes the use of multiple and countless color combinations can be overwhelming. Luckily, we are here to help you pick your requirements from the Show's numerous color choices and customized presentation themes.
Here are a few suggestions for deciding on a color when designing your slides:
1. One of the basic steps while designing your slides is to use the right contrasts. For dark backgrounds use light shades or bright accent colors for texts. Moreover, for light or neutral backgrounds use dark shades or bold accent colors for texts. This type of high contrast can help your audience read your text and process your graphics more easily.
Example: Show's "Breezy" theme uses bright contrast text against a neutral background.
2. Adding graphics or patterns as backgrounds to slides works wonders in drawing people's attention—but only as long as they do not dominate the contents in the slide. Graphics should be clean and functional, while the background patterns or textures should be very subtle and light to favor the clear reading of the slide's content. The Show's Evolutionary theme, as seen in the example, uses subtle, complementary background patterns that add attraction but not distraction from the text.
Example: Show's "Evolutionary" theme uses white or pastel text against a dark slide background.
Example: In Show's "Origami" theme, the simple, bright "folded paper" graphic behind the title text highlights and frames the presentation title to give it more weight and emphasis.
3. For important titles, logos, and graphics, consider using the embossing or drop- shadow effect. This makes the element look more raised or apart from the background. However, use this effect sparingly and only when you need an extra emphasis as it can appear distracting and unprofessional.
Example: The shadow effect that the Show provides for graphics helps you give your slides a visual depth which otherwise would be a simple slide background.
4. When it comes to using plain black and white designs, be mindful of the effect, since this can often look too stark and unfinished, or even unappealing and unprofessional. If you decide to use a black and white look, apply subtle gradients or simple graphics to add more life to your slides.
Example: This presentation theme from Show, "Monochrome," uses a black and white color palette and clean, abstract graphics to help emphasize the slide's text.
5. Once you have decided on a color scheme, be sure to stick on to that throughout your slide decks. Mixing and matching colors like the rainbow will look chaotic and likely distract your audience.
Design choices can greatly influence the moods and emotions of the audience. A good presentation design can engage the audience well and help them carry the ideas with them. So, use colors intelligently and productively.
We hope you found this article interesting and useful. Have questions or feedback to share? Feel free to comment below. We're looking forward to serving you.
Topic Participants
Sadhana S
Sticky Posts
Tips and Tricks #08: Lock and unlock objects in Zoho Show
Hello everyone, Here is a tip about just one of the many interesting tools in Zoho Show. Let's say the marketing and design teams are working together on a product launch. With multiple people working on this shared presentation, and rushing to get itTip and Tricks #01: Take your text for a spin
Hello folks, Zoho Show's all-new, clear, contextual interface was a great update to an already great product, so we thought you might appreciate some help putting it to good use. Following this release, the Zoho Show Community is happy to launch TipsTips and Tricks #06: Animate text at the paragraph level on Zoho Show.
Hi guys! We're back with another Show tip! Before we jump into it, let's read through a quick scenario first. Say you have a slide with a list of bullets and paragraph levels to present to your audience. The second it's on the screen, your audienceTips and Tricks #05: Add pictures as comments within a slide.
Hello everyone, We're back with a new Show tip. In today's post, we'll look at a more interesting way to comment and collaborate on a slide in Zoho Show. No matter where your colleagues are in the world, using comments to share opinions or give feedback isTips and Tricks #07: Crop a Picture to Fit a Shape
Hello everyone, Whether you're designing an adventurous photo collage, your company's brochure, or simply a team introduction for new hires, images always play a crucial role in making your presentation look interesting and interactive. To help spruce
Recent Topics
Cannot log in to IMAP account as of last night
Hey I've been using MFA with an authenticator for a while and have had to use application passwords for Outlook and Edison Mail on my Android devices. Last night the app passwords started to be rejected on my Android devices so I created new ones forLow Stock View
We use the Low Stock view frequently as a guide to inform us when to reorder items, but the view is misleading because it does not take into account Purchase Orders that have already been raised. Unless you are aware and check item by item, this can leadImprove History Feature in Zoho Inventory
At present there is a "history" tab on Zoho Inventory Items, however this only shows a date and time stamp along with the users name. It doesn't say what was changed. What is the value of this if you can't see what was changed? My Ideal is to includePayroll and BAS ( Australian tax report format )
Hello , I am evaluating Zoho Books and I find the interface very intuitive and straight forward. My company is currently using Quickbooks Premier the Australian version. Before we can consider moving the service we would need to have the following addressed : 1.Payroll 2.BAS ( business activity statement ) for tax purposes 3.Some form of local backup and possible export of data to a widely accepted format. Regards Codrin MitinShow backordered items on packing slip
We send out a lot of large orders, and often there are one or two things backordered. How can I fix the packing slips to show quantity ordered & quantity packed There should also be the ability to "ship" 0 of an item so the receiver knows that thingsDocument | Files
The vendor "Partial matches" still not fixed here after years of putting up with having to select most vendors manually ! ( again, the banking "Transaction rules" would solve a lot of these issues ) Some unwanted, irrelevant pdf's also arrive. It wouldbooks+POS+ tap to pay+ stripe
So in the UK we now have tap to pay with stripe. So we can use the stripe app as a POS terminal. Brilliant news. Can we hope that the Books App might add this feature ASAP. It would be great to have one system rather than using the not very good SquareCanvas Form View - Client Script Page on load - Url params not working
We have a custom module with a canvas page for form view. We have a button in Customers module to open this canvas page using invokeurl function. We send few parameters as in the URL as query parameters. https://crm.zoho.in/crm/orgxxxxxxxx/tab/CustomModule12/create/canvas/64333200000261xxxx?layoutId=643332000002605001&c=${Customers.CustomerSending Recruit SMS's to Zoho Cliq - Or tracking in the Messages module in Recruit?
Is there any way to send SMS Gateway messages in Recruit to ZOho Cliq? We use 2-way SMS massages a lot in Zoho Recruit to speed up communication with Candidates. However the only way to keep track of received SMS's is by keeping a look out for the EmailThis mobile number has been marked spam. Please contact support.
Hi Support, Can you tell me why number was marked as spam. I have having difficult to add my number as you keep requesting i must use it. My number is +63....163 Or is Zoho company excluding Philippines from their services?Zohomail does not support additional fields in mailto links
Hello, I set up Zohomail as default composer in Firefox according to manual here: https://www.zoho.com/mail/help/defaultcomposer.html#alink2 Later, I wanted to use this functionality to answer in a Linux mailing list thread using mailto link: mailto:xxxxx@kernel.org?In-Reply-To=%3C727o0521-q24p-s0qq-66n0-sn436rpqqr1p@example.com%3E&Cc=xxxxx%example.org&Subject=Re%3A%20%5BPATCH%20v2%28%29Is it possible to set a customer context variable in Zobot
Hi, I want to use a context variable to route users down different paths in my Zobot chat flow. I know I can do this when the user enters data. But I want to know if I can use a variable that is 'hard coded' on the card, that the user is unaware of. UseCannot change Blog Title
There is nowhere to change the blog title. You can change the blog URL but that is making no difference to the text "Enter Your Post Title" am I missing something?Pending Sales Order Reports
Pending sale order report is available for any single customer, Individual report is available after 3-4 clicks but consolidated list is needed to know the status each item. please help me.Kaizen #203 - Answering Your Questions | Handling API Limits and Error Responses
Hi Everyone, Welcome back to yet another post in the Kaizen Series! We appreciate your keen participation in the 200th milestone celebration of the Kaizen series. We will continue to answer the queries we received through the feedback. When working withHow to verify website ownership with google search console
Hi, I am having a free .in domain provided by Zoho I have created a website on it now I want to verify my ownership to google webmaster. Can you please help me how to do that.Kaizen #89 - Color Coding using Client Script
Hello everyone! Welcome back to another exciting Kaizen post. Today let us see how you can apply color codes to the List and Detail Pages of Zoho CRM using Client Script. Need for color code in Zoho CRM When you mark things with different colors as a"SPF record exceed the allowed limit of 10"
Hi, I was wondering if there were a "universal Zoho SPF record" that would allow all my configured Zoho services that email things to meet this limitation ? or do I have to have an entry for mail, com, billing, etc?Zoho Mail android app update: Block & reject future emails, Report phishing, Spam alerts, Suspicious URL detection
Hello everyone! In the most recent Zoho Mail Android app update, we have brought in support for the following features: Block & reject future emails Report Phishing Spam alerts in the mail details screen. Suspicious URL detection. Block & reject futureWhat is Resolution Time in Business Hours
HI, What is the formula used to find the total time spent by an agent on a particular ticket? How is Resolution Time in Business Hours calculated in Zohodesk? As we need to find out the time spent on the ticket's solution by an agent we seek your assistanceAnimated GIF Images in Chat
I know this seems to be a small feature request but in a recent Cliq update Zoho disabled autoplay for animated GIFs posted in Cliq conversations. We think this was not a good change. In our organization, animated GIFs in a chat play a role in expressingI can't seem to login in to Mail Apps of MacOS /IOS
Hi, i'm having trouble in signing in to mail apps from IOS. It's always come back to wrong passwords. But i already changed my password like 3 times. But still it says wrong credentialsProfile Image Showing Incorrectly in Zoho Mail
Hi everyone, I’m facing a serious issue with Zoho Mail. The profile image showing for my email address is incorrect — it’s not my image. When I send an email to my Gmail account, it displays someone else’s image. This looks very suspicious and can makeI need access to my old email
I need access to my old email bromzeman@zoho.com to verify it for forwarding. I can’t access the inbox to get the confirmation code. Please assist with recovery or forwarding. as you might already know, they made alot of the email addresses to have thatSet Defaults for Email Groups
Is there a way to set defaults for all of the groups that I establish as a moderator? For example, I want every group I establish to have the following settings: 1. Moderator is <user> 2. User is <user>, <user> 3. Notifications for new group turnedLOGS FOR RECEIVED MAIL ( READ DATE & TIME)
In Zoho mail we can extract the read logs of received mails so that we can see when we have read the mail and at what time & we have read it.Domain verification probem
Hello, i use a domain from Namecheap with hosting from Cinfu when i try to verify my domain on zoho i get "TXT Verification failure" i even tried the HTML verification and the code appears but also giving me the verification failure error.Switching to Cloudflare email routing from Zoho Mail
Hello, I'm currently working on migrating from Zoho Mail to Cloudflare's email routing solution. This requires changing MX and TXT records for our custom domain - when we do this, will our users still be able to log into their accounts and access an archivedUn Subscription Button
How can i Add the Un Subscription Button in Zoho mailDocuments unable view and need to downlad
I can't view .doc files in Zoho mail unless I download them, but I can view PDF files without downloading.we encountered a problem while sending your email. please try again later.
Adding and removing people from groups
We're having problems adding people to a group. Apparently Zoho has one email address and will not recognize a different email address.MAIL SEARCH IS NOT WORKING
THIS ISSUE HAS BEEN BUGGING ME SINCE MORNING, PLEASE RESOLVE THIS AT THE EARLIESTURL Parameter on Help Center SIgn in link
Is it possible to add a url parameter to the sign in link on the Help Center?migrating from HelpScout
I am attempting to import a conversation file from helpscout into desk and am receiving size errors. What is the current file size restriction. Does anyone have any tips for a successful migration?Layout Rules Don't Apply To Blueprints
Hi Zoho the conditional layout rules for fields and making fields required don't work well with with Blueprints if those same fields are called DURING a Blueprint. Example. I have field A that is used in layout rule. If value of field A is "1" it is supposed to show and make required field B. If the value to field A is "2" it is supposed to show and make required field C. Now I have a Blueprint that says when last stage moves to "Closed," during the transition, the agent must fill out field A. NowArticle Name Sorting in Zoho Desk Knowledge Base (agent / admin side)
Dear Zoho Desk Support, We are writing to request an enhancement to the Knowledge Base management feature within Zoho Desk. Currently, there is no option to sort articles by their name, which significantly hinders efficient article management, especiallyHow to parse JSON data with SQL in Zoho Analytics?
Hi all, I have a column with JSON data. I want to show this column in a chart, but it is very messy, and no JSON parsing function is supported on Zoho Analytics. data example: {"id": 5, "status": "false", "date": "15/10/22"} what I want to do in SQL isAbility to turn off "Would you like this amount to be reflected in the Payment field?" message
Team, Is there any way to turn off the message" Would you like this amount to be reflected in the Payment field?" when I make a payment? This is so annoying. This happens EVERY TIME I put an amount in the Payment Made field.Add an Equation Field (Or update the Formula Field)
Hi, I would like to be able to have one field as a Text Field with QR Code, and then have multiple Equation/Formula Fields that then take parts of that fields data with LEFT, MID, RIGHT, REGEX, etc. Thanks DanNext Page