Tips and Tricks #16: Color palettes: the pulse of good presentations

Tips and Tricks #16: Color palettes: the pulse of good presentations

Hi Everyone!

As you all probably know, color affects everything we see, perceive, and experience. These subtle visual influences are called the color psychology. The fields of advertising and marketing often use colors to influence our moods positively, emotions, and even memory. 
 
How much of importance do you think the color scheme and effects should be given in presentations? Should color psychology be considered in business at all?
 
In business presentations, colors can be of vital importance to capture the audience's attention. An ideal presentation is one that engages the audience and helps them remember the information presented. Proper use of shades, tones, and color combinations can help your ideas reach the consumers fast and effective. 
 
For example, the combinations of red and yellow—like in the McDonald's logo—can trigger food cravings in you. 
 
You can use complementary colors, simple graphic elements, and contrasting backgrounds for a pleasant look, but sometimes the use of multiple and countless color combinations can be overwhelming. Luckily, we are here to help you pick your requirements from the Show's numerous color choices and customized presentation themes. 
 
Here are a few suggestions for deciding on a color when designing your slides:
 
1. One of the basic steps while designing your slides is to use the right contrasts. For dark backgrounds use light shades or bright accent colors for texts. Moreover, for light or neutral backgrounds use dark shades or bold accent colors for texts. This type of high contrast can help your audience read your text and process your graphics more easily.


Example: Show's "Breezy" theme uses bright contrast text against a neutral background. 
 
2. Adding graphics or patterns as backgrounds to slides works wonders in drawing people's attention—but only as long as they do not dominate the contents in the slide. Graphics should be clean and functional, while the background patterns or textures should be very subtle and light to favor the clear reading of the slide's content. The Show's Evolutionary theme, as seen in the example, uses subtle, complementary background patterns that add attraction but not distraction from the text.


Example: Show's "Evolutionary" theme uses white or pastel text against a dark slide background. 


Example: In Show's "Origami" theme, the simple, bright "folded paper" graphic behind the title text highlights and frames the presentation title to give it more weight and emphasis. 
 
3. For important titles, logos, and graphics, consider using the embossing or drop- shadow effect. This makes the element look more raised or apart from the background. However, use this effect sparingly and only when you need an extra emphasis as it can appear distracting and unprofessional.


Example: The shadow effect that the Show provides for graphics helps you give your slides a visual depth which otherwise would be a simple slide background.
 
4. When it comes to using plain black and white designs, be mindful of the effect, since this can often look too stark and unfinished, or even unappealing and unprofessional. If you decide to use a black and white look, apply subtle gradients or simple graphics to add more life to your slides.


Example: This presentation theme from Show, "Monochrome," uses a black and white color palette and clean, abstract graphics to help emphasize the slide's text.
 
5. Once you have decided on a color scheme, be sure to stick on to that throughout your slide decks. Mixing and matching colors like the rainbow will look chaotic and likely distract your audience.
 
Design choices can greatly influence the moods and emotions of the audience. A good presentation design can engage the audience well and help them carry the ideas with them. So, use colors intelligently and productively. 
  
We hope you found this article interesting and useful. Have questions or feedback to share? Feel free to comment below. We're looking forward to serving you. 
 
Follow us on Twitter and Facebook for more updates on the Show. 




      • Sticky Posts

      • Tips and Tricks #08: Lock and unlock objects in Zoho Show

        Hello everyone, Here is a tip about just one of the many interesting tools in Zoho Show.  Let's say the marketing and design teams are working together on a product launch. With multiple people working on this shared presentation, and rushing to get it

      • Tip and Tricks #01: Take your text for a spin

        Hello folks, Zoho Show's all-new, clear, contextual interface was a great update to an already great product, so we thought you might appreciate some help putting it to good use.  Following this release, the Zoho Show Community is happy to launch  Tips

      • Tips and Tricks #06: Animate text at the paragraph level on Zoho Show.

        Hi guys!   We're back with another Show tip! Before we jump into it, let's read through a quick scenario first.    Say you have a slide with a list of bullets and paragraph levels to present to your audience. The second it's on the screen, your audience

      • Tips and Tricks #05: Add pictures as comments within a slide.

        Hello everyone,   We're back with a new Show tip.  In today's post, we'll look at a more interesting way to comment and collaborate on a slide in Zoho Show. ​ No matter where your colleagues are in the world, using comments to share opinions or give feedback is

      • Tips and Tricks #07: Crop a Picture to Fit a Shape

        Hello everyone, Whether you're designing an adventurous photo collage, your company's brochure, or simply a team introduction for new hires, images always play a crucial role in making your presentation look interesting and interactive.    To help spruce

        • Recent Topics

        • Gmail - Error 553 Relaying Disallowed

          Hey Zoho, I have just set up my mail server and added a couple of email accounts. I've verified my domain and added the mx records with my registrar (namecheap.com) What I'm trying to do is to be able to send email from my domain through Gmail.  In Google

        • Candidate status change

          I am trying to change candidate status from "interview scheduled" to "hired". Where do I do this at?

        • How can I set up my contacts so that all users can have them on hand when they sign in?

          Hi.  For my business I would like to set up the Contacts so they are available for any user. 

        • Sharing Knowledge Base articles across multiple departments

          It would be useful to share some Knowledge Base articles across multiple departments where they are applicable, rather than having to go into other departments to find the article you're looking for. For example. Our reception uses the 'Admin' desk whereas our IT guys use the 'Support' desk, however both divisions would find KB articles about our company intranet useful. Reception does not have access to the support desk, so cannot see articles created in the Support KB. Perhaps you could install

        • Getting Project Template List using the REST API

          I am trying to confirm that I can use the REST API to create a project using a project template. The API documentation indicates this is possible by providing the Template ID, but it is not clear at all how to get a list of available Project Templates

        • Where do we manage tags?

          Where is the page where we can view all tags and manage them (like change a tag name to something else or merge tickets under a particular tag with another)?

        • Custom Return Path - Host Name

          Hi there, I've successfully set up SPF/ DKIM for Marketing Automation, but struggling to complete the Custom Return Path. I'm settting up on Wix. What should the host name be for the CNAME record? In Zoho Help it just says: "type your host name (sub-domain

        • Trouble Connecting Zoho Mail via IMAP in n8n – Need Help

          Hi everyone 👋, I'm trying to connect my Zoho Mail account to n8n using the IMAP Email Trigger node, but I'm facing issues getting it to work fully. ✅ Here's what I’ve done so far: ✅ IMAP access is enabled in my Zoho Mail settings ✅ I’m using the correct

        • How to send Messages to Leads/customers

          I’d like to inquire about the process for sending messages or follow-up communications to customers directly from Zoho CRM. Could you please guide me on the best way to do this—whether via email, SMS, or any integrated messaging feature? Additionally,

        • Daily-rate for projects

          I am billing my client through daily billing rates; for Zoho Books projects, only hourly rates can be set up. Please enhance this. Thanks.

        • AI feature in Zoho Desk suggesting answers based on past ticket threads

          Hi I would like to suggest something that would be very useful : instead of suggesting answers based on the Knowledge Base, I think it would be great if Zia could analyze the history of all customer and agents threads, to suggest answers in new tickets.

        • Admin Console Email

          I can't remember the admin console email or password. How do I find that out?

        • help me! the button "remove zoho ad" is not responding

          help me! the button "remove zoho ad" is not responding, kindly advice. please to check the follows : https://sitepreview-643549202.zohositescontent.com/previewsite https://sitebuilder-643549202.zohositescontent.com/builder thanks,best  regards

        • Zoho Forms API

          Is there any way to get all form entry list using API? Looking forward to hear from you

        • Free tier

          Does a completely free tier Zoho email still exists? If so why am I receiving email reminders that my account would expire in 2 days

        • Disable "skip to content" in Help Center

          Our users used to be able to press the tab button to skip between fields when submitting a new ticket in the help center. Now it pulls up the "skip to content" button in the top left corner. I know this is an accessibility feature, but is there any way

        • Mail Data Migration

          Hello Team, I have an issue with my organization mail data migration from Google to Zoho. We used Google Workspace before now but decided to change to Zoho to enjoy your service. I have successfully created an account and 1. Complete Domain verification

        • Prompting email addresses when sending an email

          Hi, I was just wondering if it was possible to disable the prompt / suggestion of email addresses when you begin typing an email address into the TO or CC box? Some of the email addresses that are being suggested are people that no longer require the

        • This is a HTML email and your email client software does not support HTML email!

          I have a small business, recently the email notification is coming like this to me, can anyone please help me? I am not so IT savvy -----=_NextPart_b4583c76c623900f59ad5b420c6da260 Content-Type: multipart/alternative; boundary="----=_NextPart_b4583c76c623900f59ad5b420c6da260_alt"

        • How to insert a ZohoUser in a subform field?

          I am building an new external web app that uses the ZohoCRM REST API (v8) to push data to Zoho. How do I use the ZohoCRM REST API to insert ZohoUsers into a subform field? I've tried several approaches and none of them have worked - inserting the ID as

        • Unable to receive emails

          Hello - I set up an email account for my domain. I can send emails but cannot receive them. I believe the issue might be with incorrect IMAP configuration (?) - but im not sure and cant find where this is on the platform. Im using Zoho hosting for the

        • Zoho Account delete function

          Hello Zoho support team The issue is as follows: Step1: Created an account community@bisonenergy.net Step2: Deleted this account. Step3: Created the new group mail using the same mail address, but the data already exists. So I have to change the name

        • help, 554 5.1.8 blocked

          got this blockade, i don't know why?

        • Not Receiving Emails from Gmail, but Other Providers Work Fine

          Hello, I'm experiencing an issue where my Zoho Mail account does not receive any emails sent from Gmail addresses. However, I can successfully receive emails from other providers such as Hotmail and Yahoo. There are no problems with sending emails—I'm

        • Basic String Search Not Possible in CRM Deluge – Feature Request or Workaround?

          Hi all, I’m trying to solve what should be a very basic automation task in Zoho CRM Deluge: Find the first 11-digit number anywhere in a string (specifically an email subject). In almost any programming language—even 1980s BASIC!—this is a trivial loop:

        • Reencaminhamento de e-mails.

          Boa tarde, gostaria de saber se tem a possibilidade de realizar o reencaminhamento de um e-mail especifico. Ex. Eu recebo alguns e-mails de um remetente e gostaria que o meu amigo de trabalho também recebesse esse e-mail, somente deste destinatário, é

        • Knowledge base articles is now available in the Zoho Desk mobile app!

          Hello all,   As a customer service agent, every day you might have to deal with many questions and issues reported by the users. With Knowledge Base, you can reduce the issue resolution life cycle for your organization.   We are delighted to announce that we have brought in support for 'Knowledge Base articles' in the Zoho Desk iOS mobile app.  This feature is already available for Android users.   KB articles are available to iOS users in the latest version of the app (v2.4.9). You can update the

        • Set Default Payment Method & Default account

          Hi, I would like to know how to set the default payment method and default bank account when recording payments in zoho books. At present we have to change these fields everytime we record a payment, which leads to potential error and as we have a very

        • More than one "Other" response in a Multiple Choice (Many Answers) question type?

          Is there a way to have more than one "Other (Please Specify)" with a short response as an option to a Multiple Choice (Many Answers) question? I understand there may be other ways, but I am looking for this way specifically as it would be best for the

        • Zoho Surveys

          Dear Zoho Support Team, I hope this message finds you well. I am writing to inquire about the availability and documentation for the Zoho Survey API. Background: I am currently working on a project that requires programmatic access to survey data and

        • Help Needed: Jira to Zoho Projects Migration — Tickets Imported as Unassigned & Comments Under Admin Name

          Hi Zoho Team and Community, We recently completed a migration from Jira to Zoho Projects using the official import method outlined in this Zoho Help Article. Issue Summary: We had already added all users to Zoho Projects before the migration, using the

        • Zoho Finance Estimate to Deal Attachment

          Hi, I'm trying to fetch estimate pdf from zoho books and upload it as deal attachment without success. any tips how to achieve this?

        • Journeys - how do i branch on contact call result

          Hi all. I want to branch based on the Call result field in contacts. Any idea how I can do this? Also what is the best way to have this condition checked at each step? Thanks!

        • The 3.1 biggest problems with Kiosk right now

          I can see a lot of promise in Kiosk, but it currently has limited functionality that makes it a bit of an ugly duckling. It's great at some things, but woeful at others, meaning people must rely on multiple tools within CRM for their business processes.

        • Perform custom actions from the Ticket interface using Buttons

          Hello everyone, We have introduced an option to add Buttons to the tickets, which will facilitate direct access to other applications, websites, allows execution of custom workflows, and more. Accessibility and visibility of buttons The buttons can be

        • Inserting a video from library in microsite

          Hello, We have uploaded videos in our space library. We created a new event and want to use the videos in our main page our microsite. It's possible to selected image from the library, but no videos. Only URL are accepted, but videos in library have no

        • UUIDs

          Has anyone coded a Universal Unique Identifier (UUID) generator in Deluge?

        • Create Tasks in arbitrary Zoho Project triggered from CRM [Zoho Projects]

          Community, hello What I'm trying to do is to create a Zoho Project when a Deal is created in CRM and then to be able to add tasks to this Project also from Zoho CRM with the trigger (Blueprint/ Workflow). I succeeded in creating Project using Zoho Flow,

        • Invalid Client - Client ID passed does not exist

          Hi, Daniel here. i try to generate an authorization code by following this page Authorization Request - Web Apps - OAuth | Zoho Accounts https://accounts.zoho.com/oauth/v2/auth?scope=ZohoCRM.users.ALL&client_id=1000.myclientid&response_type=code&access_type=offline&redirect_uri=https://localhost:7195/account/integrations/zoho/tokencallback

        • Generate Token v2 api using c# sdk

          Hello I am trying to generate a access token using c# sdk but fails every time.is there any sample code so that i can implement that code to insertleads in crm.  my use case is i want to insert and update lead in zoho crm. when user signup in my website i insert the detail of that user in crm using API v1. but V2 api is more confusing that API v1 . so please can anyone provide me a sample code of c# sdk to generate token and insert lead in crm. Or is there any way to achieve this without using c#

        • Next Page