Tips and Tricks #16: Color palettes: the pulse of good presentations
Hi Everyone!
As you all probably know, color affects everything we see, perceive, and experience. These subtle visual influences are called the color psychology. The fields of advertising and marketing often use colors to influence our moods positively, emotions, and even memory.
How much of importance do you think the color scheme and effects should be given in presentations? Should color psychology be considered in business at all?
In business presentations, colors can be of vital importance to capture the audience's attention. An ideal presentation is one that engages the audience and helps them remember the information presented. Proper use of shades, tones, and color combinations can help your ideas reach the consumers fast and effective.
For example, the combinations of red and yellow—like in the McDonald's logo—can trigger food cravings in you.
You can use complementary colors, simple graphic elements, and contrasting backgrounds for a pleasant look, but sometimes the use of multiple and countless color combinations can be overwhelming. Luckily, we are here to help you pick your requirements from the Show's numerous color choices and customized presentation themes.
Here are a few suggestions for deciding on a color when designing your slides:
1. One of the basic steps while designing your slides is to use the right contrasts. For dark backgrounds use light shades or bright accent colors for texts. Moreover, for light or neutral backgrounds use dark shades or bold accent colors for texts. This type of high contrast can help your audience read your text and process your graphics more easily.
Example: Show's "Breezy" theme uses bright contrast text against a neutral background.
2. Adding graphics or patterns as backgrounds to slides works wonders in drawing people's attention—but only as long as they do not dominate the contents in the slide. Graphics should be clean and functional, while the background patterns or textures should be very subtle and light to favor the clear reading of the slide's content. The Show's Evolutionary theme, as seen in the example, uses subtle, complementary background patterns that add attraction but not distraction from the text.
Example: Show's "Evolutionary" theme uses white or pastel text against a dark slide background.
Example: In Show's "Origami" theme, the simple, bright "folded paper" graphic behind the title text highlights and frames the presentation title to give it more weight and emphasis.
3. For important titles, logos, and graphics, consider using the embossing or drop- shadow effect. This makes the element look more raised or apart from the background. However, use this effect sparingly and only when you need an extra emphasis as it can appear distracting and unprofessional.
Example: The shadow effect that the Show provides for graphics helps you give your slides a visual depth which otherwise would be a simple slide background.
4. When it comes to using plain black and white designs, be mindful of the effect, since this can often look too stark and unfinished, or even unappealing and unprofessional. If you decide to use a black and white look, apply subtle gradients or simple graphics to add more life to your slides.
Example: This presentation theme from Show, "Monochrome," uses a black and white color palette and clean, abstract graphics to help emphasize the slide's text.
5. Once you have decided on a color scheme, be sure to stick on to that throughout your slide decks. Mixing and matching colors like the rainbow will look chaotic and likely distract your audience.
Design choices can greatly influence the moods and emotions of the audience. A good presentation design can engage the audience well and help them carry the ideas with them. So, use colors intelligently and productively.
We hope you found this article interesting and useful. Have questions or feedback to share? Feel free to comment below. We're looking forward to serving you.
Topic Participants
Sadhana S
Sticky Posts
Tips and Tricks #08: Lock and unlock objects in Zoho Show
Hello everyone, Here is a tip about just one of the many interesting tools in Zoho Show. Let's say the marketing and design teams are working together on a product launch. With multiple people working on this shared presentation, and rushing to get itTip and Tricks #01: Take your text for a spin
Hello folks, Zoho Show's all-new, clear, contextual interface was a great update to an already great product, so we thought you might appreciate some help putting it to good use. Following this release, the Zoho Show Community is happy to launch TipsTips and Tricks #06: Animate text at the paragraph level on Zoho Show.
Hi guys! We're back with another Show tip! Before we jump into it, let's read through a quick scenario first. Say you have a slide with a list of bullets and paragraph levels to present to your audience. The second it's on the screen, your audienceTips and Tricks #05: Add pictures as comments within a slide.
Hello everyone, We're back with a new Show tip. In today's post, we'll look at a more interesting way to comment and collaborate on a slide in Zoho Show. No matter where your colleagues are in the world, using comments to share opinions or give feedback isTips and Tricks #07: Crop a Picture to Fit a Shape
Hello everyone, Whether you're designing an adventurous photo collage, your company's brochure, or simply a team introduction for new hires, images always play a crucial role in making your presentation look interesting and interactive. To help spruce
Recent Topics
How to set custom Sales Order numbers
I am trying to create Sales Orders with data from Jotform submissions. Auto number generation is disabled within Books. Whereas the flow Input recognizes the number (40732 in this example), the Output does not. How can I fix this? I'd like the numberZoho desktop problem when using 2 displays
I have a Microsoft Surface Pro with a second display attached. When I open Zoho mail desktop and place the window on on the second display and I keep the display attached, everything works fine. HOWEVER: when I then detach the second display (the ZohoAssign Multilpe Owners to a Single Deal and Split Revenue Between the Two
Hello, In our business, it is common for 2 sales reps to co-manage a deal. As such, I would like to add 2 co-owners to a deal within CRM, and then split the revenue generated by a deal between both owners in our analytics. We are currently tracking thisMix and Match Email Plan
Dear Zoho Sales Team, I hope you’re doing well. I am currently subscribed to Zoho Mail Premium with one account. However, I would like to modify my plan by adding two Mail Lite (10GB) accounts alongside my existing subscription. Could you please confirmComprehensive guide to add users
We've received quite a few questions regarding adding users to the Zoho Sprints workspace. So we decided to address it through a comprehensive post covering the locations (modules or tabs) from which you can add your users. Adding users to your workspaceHow to monitor hybrid projects?
Hybrid project management sounds great, but, with projects being run on different project management methods, how can we monitor the overall progress and derive insights from them? If you've got this question as well, Zoho Projects Plus’ dashboards haveLearning how to customize templates via code and best practices
Hi! Our developers team want to learn how to edit our template files safely. The last time we messed with these files our site went down for a day and we had to reconfigure it from scratch. What are the best practices to do this? How can we get a templateULAA threat
My Sentinal One app just killed ULAA as a threat. I reinstalled, killed it again. I opened ZohoOne CRM in Chrome it worked however it was a least 1 if not 2 backsteps from the version I'm using. Is anyone else having this exerience?Seventh Insight - Organize your data using Modules
The Wheels of Ticketing - Desk Stories Organize your data using Modules What are Modules? Modules in Zoho Desk are powerful organizational tools that facilitate efficient help desk operations. There are eight standard modules, each designed to manageArgument Mapping went missing?
How can I access the IDs from the mass action button when argument mapping is unavailable or missing?Properly split form fields across report rows?
Hi all, I’m trying to split file uploads from a form into separate report rows with a shared Title. Example: Form input: Title + File A + File B Desired result: Row 1: Title + File A Row 2: Title + File B Current Logic: In On Created or Edited and OnEmail Alerts with Affected Flow Details When Deprecating Modules in Zoho Creator
Dear Zoho Creator Team, We would like to request an enhancement to the module deprecation process in Zoho Creator. 🧩 Current Limitation: Currently, when a module is deprecated by the Creator team: No email notifications are sent. There is no automatedProblem importing TSV file: File contains empty string as column header(s).
I tried importing a TSV file into Books, and got this message: "File contains empty string as column header(s). Please check the content and try again." I've looked at the file I'm trying to import, and the columns all have labels in the first row. Help?How to Integrate Zoho Books with Xero (No Native Connection Available)
Hi everyone, I’m currently facing an issue with integrating Zoho Books invoices with Xero, as I’ve noticed Zoho does not provide a native integration with Xero at this time. I would like to ask: What are the common or recommended solutions for syncingUPLOAD A CREATED PDF AUTOMATICALLY
Using the html header pdf+print button, I have managed to find a way to have a user create a pdf using entered form data. Using the schedule button, I can have a "file uploaded" pdf mailed to someone as an attachment. The missing piece is to be able to add the pdf, created in that html page to a file upload field automatically? Right now one has to save it to computer and then upload it in a FILE UPLOAD FIELD. Any help would appreciated !Short Custom Order
Hi Everyone, I have question, i create some report use custom short order like below. But this is just show in development mode.... when i publish to production, it is not showing. And this is just showing in full admin mode. Can setting to show rolesis there a way to pass whatsapp message to Zoho CRM lead record?
so I am trying to implement WhatsApp Native Integration to Zoho CRM. What I really need is to pass Whatsapp Number and whatsapp first message to Zoho CRM lead record. yes I can see the Whatsapp Message inside lead detail record like this but as you canHow to use CDN with Zoho wesbites.
I want to use CDN with my zoho- hosted website. I currently have a dot in website. I would seriously like to utilize CDN such as MAX CDN and cloudflare. Its that am not able to change dns with dot in website. Which is a great catch. Today site speed matters a lot both for business or personal sites. I have lot of visitors from different parts of the world and they suggest to make the website more faster. I would be great if I'm able to use dns or may be cdn.Tip of the Week #58– Stay informed by following threads!
Want to be notified about the activities happening over a specific thread without getting directly involved there? In shared inboxes, not every message requires your immediate response, but that doesn’t mean it’s irrelevant. Without a clear way to keepZoho CRM 表示が変わった？
いつからかわからないのですが、本日（6/3）、表示が変わったことに気がつきました。 皆さんの環境でも変わっているのでしょうか？ 当方は Zoho CRM Plus で Zoho CRM Everyone 環境です。 ■タブと項目 タブのレイアウト表示名が「標準」から「スタンダード」になっている。 表示だけなので Deluge とか影響はないとは思います。 ■レコード一覧の項目選択の表示 選択すると青色線で囲いが表示されるようになった。 選択しやすくなって使いやすいです。How do we add Google Analytics code to Zoho Bookings scheduling pages or the thank you page?
We need to track user activity on individual Bookings' pages and/or the thank you pages? How do we do this?please include option for editing attachment name
Users need the ability to rename an attachment without having to delete the original and then uploading a duplicate just to rename the doc. We need the ability to edit the name of an attachment directly in zoho. dgdluxLead Created Time Field
I don't remember doing it but I must have removed the "Created Time" field from my lead module at some point. Usually it doesn't let you permanently delete fields like this but it is not in my unused fields so it must have been permanently deleted somehow.Notebook Password Recovery?
I'm a very happy new user of Notebook, but ... my password has fallen from my memory and I am finding no avenue to reset it. How can I reset it to recover access to my notes? Thanks so much, HOCUnable to create a download link for an uploaded Workdrive File
Hello, I have some custom logic that is working fine to load image files into a Workdrive folder. I'm not having much success however in being able to then set the file as downloadable and retrieving the download link from my custom logic. My code forData preservation when a Recruiter Admin leaves the organisation and account is deleted
I can’t find in the documentation on this topic, so asking here. When the Recruiter Admin employee who has done all the hiring work, e.g. publish job postings, updating email notification templates, changing candidate statuses, writing notes, communicatingZoho Sprints mobile app(Android and iOS) v2.0
Hello everyone! We’re thrilled to announce that Zoho Sprints Mobile app2.0 is now live. With the newest version of the Zoho Sprints mobile app, we hope to provide a fresh, faster, and intuitive experience for managing your sprints on the go! Whether you'reOpen-source Zoho API package for Python
Dear Community, Some time ago I have started working on Zoho API to handle data management in more automated manner than before. Then I have found no relevant materials, except of Zoho API documentation, about how to start. Of course I do not mean itZoho Writer and Zoho Forms - Merge on update of a form
Once Zoho Form is submitted it requires a check by the adviser / sales person and adding additional infomation to it before it gets send to the customer for the signature. Unfortuantely there is no option to Merge on update, only on submission of theJournal Entries Do Not Show Multiple Entries to the Same Account
Another basic accounting function that Books ... Accountants sometimes write journal entries, debiting and/or crediting the same account in the same entry. This is due to the need to record specific activity in an account when we pull reports especiallyCookies
Hey Guys, being a EU based company, we're forced to show the cookie banner, providing easy to read information about the cookies we use and giving the choice to select which cookies the accept. I know in Zoho Marketing Hub, SalesIQ and Sites there areZoho Sign Custom Domain
Any plans for Custom Domain?Introducing AI-powered agreement management in Zoho Sign
Hello! From automating repetitive tasks to enabling smarter decision-making, AI has moved from a futuristic concept to a practical tool for modern businesses. One of the most impactful applications of AI is in agreement and contract management. By leveragingMy bank is not in Books
Hello, I tried to configure bank feeds for my bank, but it doesn't appear in the list of supported banks. Does that mean that i cannot configure feeds at all ? Is there any way to add my bank in the list ? Also, as far as I saw, the list has no Belgian bank : Belfius, BNP Paribas Fortis, KBC,... Thanks for you answer Xavier Liégeois Though Happy Zoho userUpdating a contact record's multiple select field
Hi folks, I have a multiple select field (called Mailing Lists) in Zoho CRM which I wish to set to the text "Weekly Email" I have created a step in Zoho Flow using a Create or Update Contact. In the Mailing Lists field, I put the text "Weekly Email" (including the quotes) but the flow returns an error requesting a jsondatatype. I have tried {'Weekly Email'} but I still get the same error. Also tried Weekly Email (without the quotes) How do I format an update of a multiple select field with ZohoCRM module name capitalisation bug ?
HI, I''m writing a deluge script from Desk to create a task in CRM. All is good when I deal with a lead, but not when a contact is involved. It took me days to figure it out. It might be a bug. Here is a snippet of my script // Ticket Description taskMap.put("What_Id",{"id":ticketContactId});Can I convert Multiline fields from Plain text to Rich Text?
I have added several custom multiline fields (Plain text) in the Zoho CRM module "Accounts" before the Rich Text (RTF) feature was released in 2024. Now I am looking for a way to convert them to Rich Text format. Is there a way to do this? The problemWebinar Recording: Maximizing Productivity with Bigin's Mobile Apps
Dear Biginners, Hope you're doing well! As part of our ongoing Masterclass series, we’ve just completed an exciting webinar that explores the capabilities of our mobile apps. Whether it’s managing deals, communicating with customers, or meeting deadlines,Need Help with Zoho CRM Integration
Hello everyone! 👋 I'm currently in the process of integrating Zoho CRM with an Android gaming website focused on Fire Kirin Game. While everything is progressing smoothly, I'd love to get some expert input to make the integration as efficient and seamlessValidating an order by a superior
Hi, I have a very specific use case for Backstage. Let me know if this is possible or how I could get around this (or if there are no workaround). One of my client uses Backstage to manage internal (on site) events. Participants from different departmentsNext Page