Tips and Tricks #16: Color palettes: the pulse of good presentations
Hi Everyone!
As you all probably know, color affects everything we see, perceive, and experience. These subtle visual influences are called the color psychology. The fields of advertising and marketing often use colors to influence our moods positively, emotions, and even memory.
How much of importance do you think the color scheme and effects should be given in presentations? Should color psychology be considered in business at all?
In business presentations, colors can be of vital importance to capture the audience's attention. An ideal presentation is one that engages the audience and helps them remember the information presented. Proper use of shades, tones, and color combinations can help your ideas reach the consumers fast and effective.
For example, the combinations of red and yellow—like in the McDonald's logo—can trigger food cravings in you.
You can use complementary colors, simple graphic elements, and contrasting backgrounds for a pleasant look, but sometimes the use of multiple and countless color combinations can be overwhelming. Luckily, we are here to help you pick your requirements from the Show's numerous color choices and customized presentation themes.
Here are a few suggestions for deciding on a color when designing your slides:
1. One of the basic steps while designing your slides is to use the right contrasts. For dark backgrounds use light shades or bright accent colors for texts. Moreover, for light or neutral backgrounds use dark shades or bold accent colors for texts. This type of high contrast can help your audience read your text and process your graphics more easily.
Example: Show's "Breezy" theme uses bright contrast text against a neutral background.
2. Adding graphics or patterns as backgrounds to slides works wonders in drawing people's attention—but only as long as they do not dominate the contents in the slide. Graphics should be clean and functional, while the background patterns or textures should be very subtle and light to favor the clear reading of the slide's content. The Show's Evolutionary theme, as seen in the example, uses subtle, complementary background patterns that add attraction but not distraction from the text.
Example: Show's "Evolutionary" theme uses white or pastel text against a dark slide background.
Example: In Show's "Origami" theme, the simple, bright "folded paper" graphic behind the title text highlights and frames the presentation title to give it more weight and emphasis.
3. For important titles, logos, and graphics, consider using the embossing or drop- shadow effect. This makes the element look more raised or apart from the background. However, use this effect sparingly and only when you need an extra emphasis as it can appear distracting and unprofessional.
Example: The shadow effect that the Show provides for graphics helps you give your slides a visual depth which otherwise would be a simple slide background.
4. When it comes to using plain black and white designs, be mindful of the effect, since this can often look too stark and unfinished, or even unappealing and unprofessional. If you decide to use a black and white look, apply subtle gradients or simple graphics to add more life to your slides.
Example: This presentation theme from Show, "Monochrome," uses a black and white color palette and clean, abstract graphics to help emphasize the slide's text.
5. Once you have decided on a color scheme, be sure to stick on to that throughout your slide decks. Mixing and matching colors like the rainbow will look chaotic and likely distract your audience.
Design choices can greatly influence the moods and emotions of the audience. A good presentation design can engage the audience well and help them carry the ideas with them. So, use colors intelligently and productively.
We hope you found this article interesting and useful. Have questions or feedback to share? Feel free to comment below. We're looking forward to serving you.
Topic Participants
Sadhana S
Sticky Posts
Tips and Tricks #08: Lock and unlock objects in Zoho Show
Hello everyone, Here is a tip about just one of the many interesting tools in Zoho Show. Let's say the marketing and design teams are working together on a product launch. With multiple people working on this shared presentation, and rushing to get itTip and Tricks #01: Take your text for a spin
Hello folks, Zoho Show's all-new, clear, contextual interface was a great update to an already great product, so we thought you might appreciate some help putting it to good use. Following this release, the Zoho Show Community is happy to launch TipsTips and Tricks #06: Animate text at the paragraph level on Zoho Show.
Hi guys! We're back with another Show tip! Before we jump into it, let's read through a quick scenario first. Say you have a slide with a list of bullets and paragraph levels to present to your audience. The second it's on the screen, your audienceTips and Tricks #05: Add pictures as comments within a slide.
Hello everyone, We're back with a new Show tip. In today's post, we'll look at a more interesting way to comment and collaborate on a slide in Zoho Show. No matter where your colleagues are in the world, using comments to share opinions or give feedback isTips and Tricks #07: Crop a Picture to Fit a Shape
Hello everyone, Whether you're designing an adventurous photo collage, your company's brochure, or simply a team introduction for new hires, images always play a crucial role in making your presentation look interesting and interactive. To help spruce
Recent Topics
Need Help with Zoho CRM Integration
Hello everyone! 👋 I'm currently in the process of integrating Zoho CRM with an Android gaming website focused on Fire Kirin Game. While everything is progressing smoothly, I'd love to get some expert input to make the integration as efficient and seamlessValidating an order by a superior
Hi, I have a very specific use case for Backstage. Let me know if this is possible or how I could get around this (or if there are no workaround). One of my client uses Backstage to manage internal (on site) events. Participants from different departmentsIntroducing Keyboard Shortcuts for Zoho CRM
Dear Customers, We're happy to introduce keyboard shortcuts for Zoho CRM features! Until now, you might have been navigating to modules manually using the mouse, and at times, it could be tedious, especially when you had to search for specific modulesLets Talk Recruit: Key Takeaways from Our India Community Meetups
Welcome back to Let’s Talk Recruit, the series where we bring you real stories, product insights, and community highlights from the world of recruitment. Our last post covered how you can build approval processes with zero follow-ups using Recruit. InEmails Migration to Zoho
Hi, I am in the middle of a migration from Salesforce to Zoho one. I am stuck on migratiing emails from Salesforce into Zoho. Does anyone have any suggestions?How to set an automatic BCC recipient
Hi there, is it possible to set a BCC recipient email address that is automatically showing up in the BCC field when you compile an email for a contact or lead? I want pretty much all emails I sent out of Zoho CRM to have the same BCC email recipient,zoho commerce
"I need to know where to find the wishlist function in Zoho Commerce."Request to Recover Deleted Task List – Project ID: RIV-MOD-10722
Hi Zoho Team, I hope this message finds you well. My Zoho task list associated with Project ID: RIV-MOD-10722 appears to have been deleted. When I clicked on the task link from the email notification, I received the following message: "Task has been deletedError 400 Booking
Added a custom domain to Booking. Am Getting a SSL Error that has some other domain on the SSL and giving a 400 error. Followed instructions and it stated it verified our domain.. However it is not working. Please Help!Popup Input Fields on Kanban View
Hi, I have modified the default deals module in zoho crm and using it with kanban view , I've configured my blueprint to ask for necessary input fields on stage updates but it only works on the deal details page. What I want to achieve is to show theseZoho Developer Hangout (ZDH) – Episode 19 | Catalyst for Zoho Developers
Hey developers! Ready to shift gears from writing long Deluge scripts to building with single-purpose functions and powerful service calls? This session is for Zoho developers who are familiar with typical approaches to working in the Deluge environmentWhy is it so difficult to login to zoho store dashboard
I have logged in using zoho id and unable to access dashboard from past 30 mins - why is it so difficult to go dashboard of my own store?Problem with CRM Connection not Refreshing Token
I've setup a connection with Zoom in the CRM. I'm using this connection to automate some registrations, so my team doesn't have to manually create them in both the CRM and Zoom. Connection works great in my function until the token expires. It does not refresh and I have to manually revoke the connection and connect it again. I've chatted with Zoho about this and after emailing me that it couldn't be done I asked for specifics on why and they responded. "The connection is CRM is not a feature toZoho Thrive is getting a revamp: Here’s what’s changing
We’re excited to bring you an upgraded Zoho Thrive experience! This update features a more intuitive interface, improved navigation, and enhancements to help you manage your affiliate and loyalty programs with ease. What’s new? A more flexible start:Narrow Columns for the Calendar Day View
Hello Zoho folks, First off thank you for Zoho Bookings! I have a feature request: the ability to adjust the columns width for the calendar Day View. User Story: Given that I am a Zoho Bookings admin And I am logged-in And I have > 5 staff members WhenUsing Bookings as a training management system
I'm looking for a system for my company. We need to be able to give clients a way of booking courses with us from a pre-defined schedule. We'll need for them to be able to book, cancel or amend bookings without manual intervention from our side. The systemMulti Vendor store
Are there any options for setting up an online mall or marketplace that supports multiple vendors, like Etsy and Amazon, where a buyer can search across multiple stores within a mall to find products? Each store owner can administer their own productsRelated List Client Script
Noticed that now we support Related List Client Script. But I cannot find any guidance regarding this. May I know how to capture the chosen value?Importing into Multiselect Picklist
Hi, We just completed a trade show and one of the bits of information we collect is tool style. The application supplied by the show set this up as individual questions. For example, if the customer used Thick Turret and Trumpf style but not Thin Turret,Limited to one Image Attachment in Service Reports
The ability to attach multiple before and after pictures of work performed is a vital feature for many field service companies. Current attachment limit is 10MB. When adding an image to the appointment notes field, it is producing an image with an averageZoho Forms Layout Limitations Impacting Conversion
Hi everyone, I’m encountering some challenges with Zoho Forms' design and layout limitations, and I believe this is impacting the conversion rate of our website. Our goal is to capture as much information as possible from leads, but for UI/UX reasons,How to add two columns in Zoho forms
I would like to have two columns in Zoho forms. How can i enable two columns?Cancelled appointments still block out timeslot
I haven't had to test this before, but I've just found a problem. I had an appointment in a certain timeslot, and that appointment was cancelled. However, Bookings won't let another appointment be booked in that slot - it makes that time unavailable untilZoho Bookings <> Oulook
When a user has their Outlook connected to Bookings should it be able to recognise existing meetings and not give those as available options ? If so, how long is the sync time : ie If i were to put a private meeting at 3pm in my Outlook, how long wouldwhere i can see estimated revenue
Don't allow scheduling service on same day
Is there a way when setting up a Service for people to schedule to not allow them to schedule it for the same day, only a future date? We don't want people scheduling their meeting/service without giving us time to prepare for it.ZOHO BOOKINGS, Add Contact settings
How can I edit the add contact form, to change to not mandatory fields email or phone number? thanksZoho Please change your ways
I started using Your new Zoho bookings in earnest 3 days ago. What a mistake. Once again, everything is backwards and upside down. I had to spend 5 hours testing how the thing works in order for me to understand how to acutally use it. When i started using google calendar years ago. it took seconds to figure out how it works. Why is that. bc they put everything in places where it makes sense. Today, I needed to add an appointment as well as a time off. Stupid me i added the time off first,ZOho Booking and CRM integration.
We are using Zoho Booking wiht Zoho CRM in a custom module. Inside our module we use the option to book a meeting with the customer. This part works great we feed the field to the URL and everything work 100%. Now my issue is that I was not able to findcannot link my email to Zoho CRM
We are reviewing Zoho as we heard it was an easy solution platform, but we have been trying for many days to get anyone at Zoho to schedule call to talk with us. We unsuccessfully have tried multiple times to link email to Zoho. We put in request forHow do I delete a test email address to which I am supposed to send a test email?
How do I delete an email address added to a test email recipient that is no longer needed due to resignation or other reasons?Happiness Feedback Report
Hello, I want to see all the feedback, which has been left on ratings in a report for all past tickets. Unfortunately, the pre-built happiness dashboard only lets you go back one month. When I create a report, I cannot add the column 'feedback' and IInterest on late payments
Is this ever going to be implemented on Zoho Books? It's particularly annoying as its been working so well on Zoho invoice for the last year or so.Awful audio quality
Hi guys I'm using Zoho Cliq (paid) with my team (remote team : France, Madagascar and Tunisia). Unfortunately, we encounter issues everytime on audio call (and more when we use screenshare) with sound quality, audio lag, etc. We spend loooot of time toHow do I see what participants see when I am app sharing in a meeting?
How do I see what participants see when I am app sharing in a meeting? In my view, I only see myself as active, but not the app (keynote on mac)Items: Custom lookup field with values from a custom module?
Use case: I have created a new custom module called Makes to hold the names of thousands of different manufacturers. I am trying to create a custom lookup field for Items that uses the custom module. I am not able to select the custom module for the lookupCanva Integration
Hello! As many marketing departments are streamlining their teams, many have begun utilizing Canva for all design mockups and approvals prior to its integration into Marketing automation software. While Zoho Social has this integration already accomplished,Clone Entire Zoho Boooks Organization, including all transactions for testing & training
Can Zoho Books support help with direct cloning of entire Zoho Books & Inventory Organization? including all transactions, just like a copy & paste or disk cloning. Is this possible?Can't change login email address in zoho books.
Hello, Does anyone have any idea how to change login email in zoho books?Zoho Site Vs. Wordpress website - which is better ?
Hi I have a Wordpress website hosted at hostgator. I use zoho CRM for leads , customers, scheduling , etc. I am considering moving my website to zoho sites. What are advantages and disadvantages to using zoho site compared to a wordpress website? On a scale of 1 to 10 , how good is zoho sites? zoho sites with being found by potential customer searching the web for products , services? I sell and service business phone systems into local markets in California. My goal would be to increaseNext Page