Tips and Tricks #16: Color palettes: the pulse of good presentations

Tips and Tricks #16: Color palettes: the pulse of good presentations

Hi Everyone!

As you all probably know, color affects everything we see, perceive, and experience. These subtle visual influences are called the color psychology. The fields of advertising and marketing often use colors to influence our moods positively, emotions, and even memory. 
 
How much of importance do you think the color scheme and effects should be given in presentations? Should color psychology be considered in business at all?
 
In business presentations, colors can be of vital importance to capture the audience's attention. An ideal presentation is one that engages the audience and helps them remember the information presented. Proper use of shades, tones, and color combinations can help your ideas reach the consumers fast and effective. 
 
For example, the combinations of red and yellow—like in the McDonald's logo—can trigger food cravings in you. 
 
You can use complementary colors, simple graphic elements, and contrasting backgrounds for a pleasant look, but sometimes the use of multiple and countless color combinations can be overwhelming. Luckily, we are here to help you pick your requirements from the Show's numerous color choices and customized presentation themes. 
 
Here are a few suggestions for deciding on a color when designing your slides:
 
1. One of the basic steps while designing your slides is to use the right contrasts. For dark backgrounds use light shades or bright accent colors for texts. Moreover, for light or neutral backgrounds use dark shades or bold accent colors for texts. This type of high contrast can help your audience read your text and process your graphics more easily.


Example: Show's "Breezy" theme uses bright contrast text against a neutral background. 
 
2. Adding graphics or patterns as backgrounds to slides works wonders in drawing people's attention—but only as long as they do not dominate the contents in the slide. Graphics should be clean and functional, while the background patterns or textures should be very subtle and light to favor the clear reading of the slide's content. The Show's Evolutionary theme, as seen in the example, uses subtle, complementary background patterns that add attraction but not distraction from the text.


Example: Show's "Evolutionary" theme uses white or pastel text against a dark slide background. 


Example: In Show's "Origami" theme, the simple, bright "folded paper" graphic behind the title text highlights and frames the presentation title to give it more weight and emphasis. 
 
3. For important titles, logos, and graphics, consider using the embossing or drop- shadow effect. This makes the element look more raised or apart from the background. However, use this effect sparingly and only when you need an extra emphasis as it can appear distracting and unprofessional.


Example: The shadow effect that the Show provides for graphics helps you give your slides a visual depth which otherwise would be a simple slide background.
 
4. When it comes to using plain black and white designs, be mindful of the effect, since this can often look too stark and unfinished, or even unappealing and unprofessional. If you decide to use a black and white look, apply subtle gradients or simple graphics to add more life to your slides.


Example: This presentation theme from Show, "Monochrome," uses a black and white color palette and clean, abstract graphics to help emphasize the slide's text.
 
5. Once you have decided on a color scheme, be sure to stick on to that throughout your slide decks. Mixing and matching colors like the rainbow will look chaotic and likely distract your audience.
 
Design choices can greatly influence the moods and emotions of the audience. A good presentation design can engage the audience well and help them carry the ideas with them. So, use colors intelligently and productively. 
  
We hope you found this article interesting and useful. Have questions or feedback to share? Feel free to comment below. We're looking forward to serving you. 
 
Follow us on Twitter and Facebook for more updates on the Show. 




      • Sticky Posts

      • Tips and Tricks #08: Lock and unlock objects in Zoho Show

        Hello everyone, Here is a tip about just one of the many interesting tools in Zoho Show.  Let's say the marketing and design teams are working together on a product launch. With multiple people working on this shared presentation, and rushing to get it

      • Tip and Tricks #01: Take your text for a spin

        Hello folks, Zoho Show's all-new, clear, contextual interface was a great update to an already great product, so we thought you might appreciate some help putting it to good use.  Following this release, the Zoho Show Community is happy to launch  Tips

      • Tips and Tricks #06: Animate text at the paragraph level on Zoho Show.

        Hi guys!   We're back with another Show tip! Before we jump into it, let's read through a quick scenario first.    Say you have a slide with a list of bullets and paragraph levels to present to your audience. The second it's on the screen, your audience

      • Tips and Tricks #05: Add pictures as comments within a slide.

        Hello everyone,   We're back with a new Show tip.  In today's post, we'll look at a more interesting way to comment and collaborate on a slide in Zoho Show. ​ No matter where your colleagues are in the world, using comments to share opinions or give feedback is

      • Tips and Tricks #07: Crop a Picture to Fit a Shape

        Hello everyone, Whether you're designing an adventurous photo collage, your company's brochure, or simply a team introduction for new hires, images always play a crucial role in making your presentation look interesting and interactive.    To help spruce

        • Recent Topics

        • compensation module - salary - No decimals allowed regardless of currency

          In the United Kingdom we have calculations in GBP which has figures to 2 decimal points. When using either the basic salary or using the CTC with benefits etc. It will block any upload or entry which is not a round number! I have advised Zoho One and

        • Unable to add estimate field to estimate template

          I have the field "SKU" as part of my service data. I can also see it as a column when displaying the list of services. However, I have no way to include it on my estimate template because the field is not showing as a column field to include for the service/part

        • Adding Today's Date into an email template

          Is it possible to add today's date into an email template? Any help would be gratefully received.

        • Entry created or updated - not getting all fields

          I have a flow that fires on an entry being created or updated in a custom module in CRM.  It is only supposed to proceed if a particular field is false and once fired, immediately updates that field to true to avoid running multiple times.  For some reason,

        • Help createing Inventory Volume report

          I've been working with Zoho support for a few months now trying to develop a inventory volume report. Though they have been helpful, it never seems to generate exactly what we're looking for. I thought I'd turn to the community for further help. We've

        • Zoho Sprints - Timesheet Rejected

          Does a user get notified is his Timesheet entry has been rejected?

        • Sixth Insight - The Hidden C in Data

          The Wheels of Ticketing - Desk Stories The Hidden C in Data [Importance of clean data] Data cleaning Data cleaning ensures ticketing systems' data is accurate, consistent, and complete. This process includes eliminating duplicates, fixing errors, and

        • Simple Text Search Function

          Would it be too much to ask for a simple text search function? My slide decks are often simply collections of slides of a random over, and I often have to find the slide I need at a moment's notice. A text search function, no matter how rudimentary, would

        • KPI Widget would not load columns

          My Zoho Analytics would not load columns on KPI Widgets, is there anyone who could help me on this?

        • Introducing the calendar view for Bigin's Activities module

          Hello everyone, We're excited to announce the calendar view in Bigin. This view presents all tasks, events, and calls in an intuitive and visually appealing interface, and will be set as the Activities module's default landing page, ensuring you have

        • Its 2022, can our customers log into CRM on their mobiles? Zoho Response: Maybe Later

          I am a long time Zoho CRM user. I have just started using the client portal feature. On the plus side I have found it very fast and very easy (for someone used to the CRM config) to set up a subset of module views that make a potentially extremely useful

        • Add documents/uploaded files in Zoho CRM records that can be accessed by all team members?

          Hi, I'm building out our small business' Zoho CRM implementation and are on a Zoho One plan. We do LED Lighting Projects for customers, and collect data like customer utility bill PDFs, and pictures of existing lighting that we want to keep in one centralized

        • Updates for Zoho Campaigns: Merge tag, footer, and autoresponder migration

          Hello everyone, We'd like to inform you of some upcoming changes with regard to Zoho Campaigns. We understand that change can be difficult, but we're dedicated to ensuring a smooth transition while keeping you all informed and engaged throughout the process.

        • Customizing Helpcenter texts

          I’m customizing the Zoho Desk Help Center and I’d like to change the wording of the standard widgets – for example, the text in the “Submit Ticket” banner that appears in the footer, or other built-in widget labels and messages. So far, I haven’t found

        • Zoho Desk - I am no longer receiving email notifications when comments are made on tickets

          I still receive other notifications via email (e.g., new tickets and replies) - however beginning May21, I no longer receive notifications on comments (whether private or public) - I have confirmed that notifications are toggled on for agents within system/notification

        • Issues with Campaign Results Sync Between Zoho Campaigns and Zoho CRM

          Hi everyone, I’m experiencing an issue with the integration between Zoho Campaigns and Zoho CRM. When I send campaigns from Zoho Campaigns, the results shown in Campaigns (such as the number of emails sent, opened, and clicked) do not exactly match the

        • Greek languge

          Hello, Is there any support for Greek language in the near future?

        • Import records with lookup field ids

          Hi Is anyone able to import records into Recruit via spreadsheet / csv which contain ids as the lookup values. When importing from spreadsheet lookups will associate with the related records if using record name, however when using related records id

        • Custom module history is useless

          Hi I am evaluating ZOHO DESK as my support platform. As such I created a few custom modules for devices assigned to employees. I want to be able to see the whole picture when a device was reassigned to someone, but the history shows nothing Is there any

        • Email rejected per DMARC policy

          Hi, We've got the return message from zoho like 'host mx.zoho.com[204.141.33.44] said: 550 5.7.1 Email rejected per DMARC policy for circlecloudco.com in reply to end of DATA command' We're sure our source IP address matches the SPF the sender domain

        • EMail Migration to Google Apps is Too Slow

          We are moving to Google Apps and the email migration is really slow. Anyway you guys check if this is a server issue?

        • How to import subform data - SOLUTION

          To all trying to import subform data, I might have a solution for you. First of all, for this solution to work, the subform data needs to be an independent form (not ad hoc created on the main form). Furthermore, this approach uses Excel sheets - it might not work using CSV/TSV. If this is true, then follow these steps: Import the subform records Then export these records once more including their ID Now prepare an import file for the main form that needs to contain the subform records Within this

        • Help center custom tab - link color

          I’m trying to add a custom tab to the main navigation in the Zoho Desk Help Center, for example to link to an external resource like a website. The problem is that any custom tab I add always shows up as a blue link – it doesn’t match the style of the

        • Organization API: code 403 "Crm_Implied_Api_Access" error for "https://www.zohoapis.com/crm/v2/org"

          Hello. I've developed an add-on that allows clients to synchronize data from Zoho CRM with the Google Spreadsheet. I am using the OAUTH2 protocol, so clients will have to authenticate into their Zoho account, and Zoho will send back to the app an access token which will be used to get data. Currently, there are about 100 clients, and everything works smoothly. Today I've found that a guy who could become a new client was not able to to get his organization data, because the application receiving

        • Pick list - Cannot save list "Special Characters not Allowed" error message

          Bulk uploading values. All values are pretty standard - with the exception of a "-" (dash). Like:  Industry - Prepared Food Is the simple dash a special character too? Jan

        • Zoho Projects API Error - API v3; Always HTTP 400

          Below I have uploaded my .py file I'm using: Always returns with response 400 :(( Console Logs: (venv) PS C:\Users\sreep\venv> python .\TimesheetBuddy.py Token file not found. * Serving Flask app 'TimesheetBuddy' * Debug mode: off WARNING: This is a development

        • Inquiry: Integrating In-house Chatbot with Zoho Desk for Live Agent Support

          Hi Team, We are exploring the possibility of integrating our existing in-house chatbot with Zoho Desk to provide seamless escalation to live agents. Our requirement is as follows: within our chatbot interface, we want to offer users a "Talk to Agent"

        • Zoho Mail will not set up in Thunderbird

          I am using Thunderbird 13.0.1 in Linux Mint 13 64-bit.  I cannot set up my Zoho IMAP email in this client.  This is evidently a common problem as evidenced by these postings in the Thunderbird forum: thunderbird can't seem to "find the settings" I cannot configure it for my zoho.com email account I can not get ZOHO to configure. Any suggestions? The best T-bird seems to be able to do is to refer these users to the Zoho forum. I believe the instructions in the Zoho help wiki are correct, although

        • Introducing an option to set comments to public by default

          Hello all, Greetings! We are pleased to announce that Desk's user preferences now brings an option to set a comment type as Public or Private by default. In addition to setting reply buttons as defaults, Agents or Admins can now choose to make their ticket

        • Increase size of description editor when creating new ticket

          Please can you consider making the description editor in the create new ticket form a resizeable area as by default, it is very small and there appears to be no way to increase the size of it.

        • Flutter Plugin Compatibility Issue: Unresolved Reference to FlutterPluginRegistry in zohodesk_portal_apikit

          I am integrating the zohodesk_portal_apikit Flutter plugin (version 2.2.1) into my Flutter project, but I am encountering a build error related to an unresolved reference to FlutterPluginRegistry in the file ZDPBaseActivityAwarePlugin.kt. Below is the

        • I need my MFA number. I am trying to log into my CharmEhr. account and I can't get in. Everytime I try to sign in, it says to enter my MFA #. I don't have it.

          Need an MFA #

        • CRM Plus Accounts and Products relationships

          Is there a way that an invoice that is paid, would add the products to the account record once it is delivered? I want to find an easy way that products will get added to the account record and assumed this would work. The benefit here would be that I

        • "Super Admin Login as Another User" for Zoho One

          Dear Zoho One Team, We would like to request that the "Super Admin Login as Another User" feature be extended to Zoho One, allowing Super Admins to access user accounts across all Zoho One applications. We understand that this functionality is currently

        • Workflow for Creator App

          I am new to coding but doing pretty good with internet searching and ChatGPT but I have hit a major roadblock. What I am trying to do is have a sub-form populated with data from a form based on selected variables. I know this is possible because a guy

        • Subform dynamic fields on Edit, Load of Main form.

          Main Form: Time_Entry Sub Form (separate form): Time_Entries Time_Entries.Time_Entry_No is lookup to - Time_Entry.Time_Sheet_ID (auto number). I would like to disable some of the subform fields upon load (when edited) of the Time_Entry main form. What

        • Find all forms/fields containing a lookup field related to a specific form

          Hi, I'm trying to find all forms and the specific lookup fields they contain that are related to my Contacts form. I need to be able to do this programmatically (I know how to find this information using the schema builder). I've pulled the metadata for

        • Introducing the Eventbrite extension for Zoho CRM

          Hello Zoho CRM community, Are you struggling to keep your event registrations and attendance data organized across multiple platforms? Managing this information manually can be a frustrating and time-consuming task, and mistakes can easily occur, making

        • Deactivate Zoho CRM for everyone

          We would like to deactivate Zoho CRM for everyone. How can we do that?

        • Can I embed Zoho Project in Zoho CRM Record Detailed View

          Hello all, We use Zoho Projects a lot. The integration of Projects with Accounts and Deals only is great, but very limiting to our needs. Is it possible to either: add a project to related lists to custom modules - similar to how it is automatically added

        • Next Page