Ways in which marketing agencies can simplify their email marketing strategies

Ways in which marketing agencies can simplify their email marketing strategies



Those associated with marketing agencies know how difficult it is to meet the needs of all their clients. This includes managing all the email marketing activities — planning content, designing templates, obtaining client approval, studying analytics, and keeping track of credentials.  

 

Here are simple ways in which agencies can ensure a smooth day-to-day operation.

 

 

Effective automation

 

The point of automation is to help marketers save time and money. To ensure effective email marketing, agencies handling multiple clients must focus on prompt email marketing strategies to make sure nothing slips between the cracks.

 

 

Managing content for all the clients, at the same time, is a challenge and agencies should opt for an email marketing automation tool that lets them customize the flow of their messaging based on the actions and behaviour of the client.

 

 

A single access point

 

While handling multiple clients, logging in and out of accounts can be a hassle,. Traditionally, an agency purchases different plans for all the clients, and goes back-and-forth between accounts to send email campaigns on their behalf. Marketing agencies must look for tools that allow them to access all the client and campaign information from a single place, using a single log-in.   

 

 

Easy client management system

 

One of the most challenging aspects of client management is handling licenses. Instead of buying individually for every account and managing them separately, the better way is to purchase them in bulk and then assign them accordingly. Zoho Campaigns agency edition allows you to do that!

 

More importantly, if there is a situation where a client decides to end their relationship with your agency, licenses kept aside for them will not be wasted as they can be re-allotted to the other clients.

 

 

Smart content management


Creating a template from scratch for all the clients consumes a lot of time. Utilize Zoho Campaigns' agency edition's exclusive "push template". Simply design a template in your parent account and save it in your 'Templates Library'. Using the exclusive Push button, you can send the template to your desired clients. 






      • Sticky Posts

      • Tip of the week 03 - Sending emails in batches

        Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

      • Tip of the week 04 - Know about your recipients' 'prime open time.'

        In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

      • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

        Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

      • Email Deliverability Tip #3: Seal the deal with the preheader

        In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

      • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

        If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.