What is the Best Practice for setting up Drip Marketing Campaigns?? CRM versus Campaigns etc...

What is the Best Practice for setting up Drip Marketing Campaigns?? CRM versus Campaigns etc...

Hello,


I am a longtime Zoho CRM user and small business owner. I have and do use other Zoho apps like Social, Sales IQ, Campaigns, Creator Books and more. I now have Zoho One so I have the complete package.


My current problem is the following: I need/want to set up a Drip Marketing Campaign to follow up with leads. We sell English language courses to both individuals (B2C) and companies (B2B), so I probably will need at least 2 different campaigns for this. Right now all my leads are funneled into CRM from our website, Zoho Social, phone calls and Unbounce landing pages. All leads receive the same auto-responder from CRM with a general information email and we really only follow-up with those who respond back to us.

   

We want to change that starting now. So here is my question:


How and where do I set this up, CRM or Campaigns?


I am still not clear on what the best practice is. Can anyone give me some help on what I should do to set this up? We are in the process of contracting the copywriter, but I need to have the mechanics worked out as well.


I really don’t want to be told that I have several options to do this. I want to be told, Do A, then B and then C etc… as this is the best way to do what you need.


Regards,

George Thiess



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