Zoho Campaigns: 'Subscribers' now becomes 'Contacts'

Zoho Campaigns: 'Subscribers' now becomes 'Contacts'

Hello everyone,

We'd like to convey a significant update we've made in Zoho Campaigns. Henceforth, we'll be referring to 'subscribers' as 'contacts.' This change from subscribers to contacts was made, keeping in mind the versatility of people you can add to your mailing lists.


Why did we make this change?

The term 'subscribers' was interpreted by many as people who subscribe to your brand through the different forms put up on your website, blogs, etc. While these are not the only kind of people you can add to your mailing lists, we felt that this meaning was restricted by the term. Hence we've decided to adopt the term 'contacts' for all the people you add to your Zoho Campaigns account.


What does 'contacts' mean?

The term 'contacts' is generic, and in a broad sense, include various types of people you may add to your mailing lists—the ones from your form subscriptions, events, webinars, tradeshows, and so on. Considering this at a Zoho level, it's possible to bring in people from multiple products and seamlessly integrate accounts to transfer people's data. In this case, 'contacts' will make more sense and conveys the meaning clearly.


Will this affect your current Zoho Campaigns account?

We'll also like to tell you that this will not affect the way you're currently using Zoho Campaigns. The only change you might see is the term we use to refer to the people you add to your account, and apart from that, nothing else will change.


What about Zoho CRM—Zoho Campaigns users?

For users of Zoho CRM—Zoho Campaigns , you need not confuse yourselves with the 'contacts' of CRM. As indicated earlier, all of the data you sync from CRM into Campaigns will be referred to as contacts.


We hope you'd be in the support of the this vital change, and continue to use the product in the best way possible.

For further clarifications, you can reach us at support@zohocampaigns.com , and we'll be answering your questions.

Thank you!

Best Regards,
Aishwarya Ashok


      • Sticky Posts

      • Marketer's space - Understanding portal roles in the new user management system

        Hello, As part of our new user management setup, we recently introduced portals and workspaces. Portals enable you to manage multiple products under a single brand within a single account. Workspaces are the spaces you can create within a portal for individual

      • Promote Campaigns on your LinkedIn Company page

        Hello!   We are happy to announce that Zoho Campaigns has further improved its integration with LinkedIn to provide more services. This time, we've come up with a new feature where you can promote your email and social campaigns on your LinkedIn company page.   LinkedIn company page is a hub where followers are updated about the company, its products & services and of course new features & updates. It acts as a public portal for prospects, vendors and partners, etc. You can engage your followers

      • The much-awaited real-time sync between Zoho Campaigns and Zoho CRM is live.

        Hello all, You don't have to wait for 24 hours to pull data from CRM to Campaigns anymore. Instantly bring subscriber data from contacts, leads, and custom modules and get going with your nurturing process right away.  What has changed?  We have two types of syncs now: Immediate and periodic.  The UI: We have cut down on the number of steps for the sync from three to two.  When to use which sync: Immediate Sync: When you want the data to get reflected in Campaigns as and when it is added in CRM.

      • Marketer's Space: Template Editor - Dynamic Content

        Dynamic content has become an inevitable part of email marketing. It's basically the process of displaying content to your leads that is relevant to them based upon them matching a particular criteria you have set previously.    To put it in simpler terms, it is the right content for the right people at the right time.    How to use the dynamic content While creating an email campaign, you go on to select a pre-designed or basic template to add content, and then click Advanced --> Dynamic to create

      • Sending Autoresponders to Existing Contacts

        Hello! In recent times, many of our users wanted to send Autoresponders to existing contacts. Since, these contacts existed already; they will never be receiving that message scheduled in the Autoresponders.  But, is there really a way to push these Autoresponder message(s) to such existing contacts? Well, Zoho Campaigns has again come up with a solution for such request laid by many of our users. We are happy to announce the new enhancement on Autoresponders through which you can send the Autoresponder