ZOHO Sales IQ Integration with Website

ZOHO Sales IQ Integration with Website

Dear Team, 

I'm new to Sales IQ. we like to understand how it can be configured from our end. 
Scenario:
we have our website where we want to track, how many people are visiting our website and do they have queries on our products. If yes then for which categories.

Currently, we don't have dedicated person to assign someone for the chats. However it would be better if these website tracking does work for us. 

Kindly guide to us, how can we do it.